20230830_华创证券_家电行业深度研究报告:大金的井上礼之时代困境重生变革开拓_37页.pdf
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7.12-15%-10%-5%0%5%10%15%20%25%024681012141618201979198119831985198719891991199319951997199920012003200520072009201120132015201720192021/YOY-10%0%10%20%30%40%50%60%050100150200250300350197119741977198019831986198919921995199820012004200720102013201620192022/YOY 2009 1210 13 93 2137 2023.08.25 6.99 3487 21 1994 Bloomberg Mariko Tatsuki 90 1 94 94 6 1994 10 4 2009 1210 14 22 1994 Mariko Tatsuki 90 94 94 97 1998 1999 GMS Ururu Sarara GMS Global Mini Split GMS Ururu Sarara 19 30%25 2009 1210 15 23 Mariko Tatsuki 90 1994 20 03 GMS 1999 2000 GMS 02 2 2 94 2009 1210 16 30%1993 9%94 12%96 22%Sky Air 60”24 Mariko Tatsuki 90 30 1995 90 365 24h 2000 365 24h AIRNET 1998 4 2009 1210 17 25 Mariko Tatsuki 90 94 93 94 94+3 SBU 2009 1210 18 26 27 SBU 28 2009 1210 19 2 4 10 29 94 1994 1995 2 1”1999 22 83%62%30 22 Bloomberg 2009 1210 20 1 1997 90 95 97 3 1 31 1 2+2021 23%2009 1210 21 32 Mariko Tatsuki 90 1/3 1/3 1/3 1 01 03 365 24 2009 1210 22 33 2000 05 5 29 3 1 744 11%37%2009 1210 23 34 Mariko Tatsuki 90 2 95 95 10%21 97%25pct-50pct 35 1995 2021 1998 92 0%10%20%30%40%50%60%70%80%90%100%法国 德国 希腊 意大利 瑞典 西班牙美国 日本 中国 欧洲1995 2021 2009 1210 24 20 1998 1999 2000 2001 7800 2003 2.1 1998 1100 2006 7700 36 Mariko Tatsuki 90 03 2000-2003 03 200 03 PILSEN 93+04 30 100+2009 1210 25 02 14%06 19%04 2004 1600 1994 200 37 Mariko Tatsuki 90 38 39 Mariko Tatsuki 90 Mariko Tatsuki 90 2009 1210 26 3 1/3 40 Mariko Tatsuki 90 1980 1988 1998 2000 2006 OYL+1980 1981 1988 1998 Modine 2000 2009 1210 27 41 Mariko Tatsuki 90 2006 5 2320 OYL OYL 2010 747 586 OYL OYL 05 OYL 04 05 2009 1210 28 42 OYL Mariko Tatsuki 90 OYL 1994 10 1998 03 05 2009 1210 29 94 27 95 02 20-25%25%98 03 43 Mariko Tatsuki 90 2009 1210 30&+&03 100 2009 1210 31 44 Mariko Tatsuki 90 20 1:Flat and Speed 1995 2 1”1 2 3 4 5 6 2009 1210 32 2:2 0 10%3%45 Mariko Tatsuki 90 2009 1210 33 1 74%+OYL 15-19 2020 46 21 74%47 2 20-40 PE 1 2+90 365 24h 2005 0%2%4%6%8%10%12%14%16%18%2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2016 GEA2019 Candy2016 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