20231031_BeyondClick_网红营销行业2023：营销增长新锐力量_38页.pdf
2023.10Contents第一章第二章 Source:Meet Intelligence01 02 03 TA Source:Influencer marketing Hub,Socialstar,Meet IntelligenceKOL27%2021KOL1,000+202383%Source:Aspire,Meet Intelligence47%KOL41%KOL37%35%KOL69%67%/46%18%/KOL KOL*:WARC 2022-2023 KOL 400+KOL400+Source:Statista,Meet Intelligence2018 2022 2026E80.7 263.4 435.4CAGR34.4%CAGR13.4%2018-2026E141.816%2022 TOP5 22 VS 2142.518%8.922%5.423%3.929%30%Source:Meet Intelligence&Web3.0 Source:Meet IntelligenceMCNMCNAgencyAgency MCN SaaS()$/$Saas&/MCN/KOL/TA Source:Meet IntelligenceLil Miquela M IMMACristianoSelena Gomezkylie jennerTom hollandKim KardashianVMrBeast Like Nastya MarkiplierTechnical Guruji ChrisFix Yoga With AdrieneRyans World Narins Beauty Fede VigevaniNikkie de JagerNimyaJEANNE DAMASRoujeAsiyamiA.AuK O LTA Source:Wotokol,Meet Intelligence1M+500k-1M50k-500k10k-50k10k#:80%:62%3C:45%:17%#3C80%&*:1%:1%:4%/:2%:34%:3%1%/:2%/:1%:9%:1%:2%$/3C/3C/Source:Influence.co,Meet Intelligence TikTokMCN/YT/MCN*:=/lnfluence.co,240+INS/YT/TT/SNAP,2023 8 Source:Influencer marketing hub,We are social,Meet 56%51%42%38%TikTok Instagram Facebook YouTube2 0 2 210+12+29+20+500 YT1.9 22 21286%80%z105 77%85%1 FB Story 350FB0%1%2%12%24%17%0%1%5%16%14%8%55-6445-5435-4425-3418-2413-1756%44%0%1%4%24%19%4%0%1%7%22%15%3%55-6445-5435-4425-3418-2413-1752%48%1%1%3%12%17%8%1%4%8%22%16%6%55-6445-5435-4425-3418-2413-1743%57%4%6%9%12%9%2%4%6%11%18%13%3%55-6445-5435-4425-3418-2413-1744%56%TikTokInstagram Facebook YouTube TT/INS FB/YT 18-44 TT INS YT/TT INS KOL FB YT Source:Hypeauditor,Noxinfluencer,Meet Intelligence&KOL+Vlog Feed Post INS story FB Live FB Story*210+1+KOL730+1+KOL200+1+KOL200+1+KOL&$20-$7,000/$60-$16,234/$20-$3,500/*:KOL$25-$25,000/&/:20+&10k+:50+&5k+18 Source:Meet Intelligence/2017 Amazon Influencer Program2019 7 AliExpress Connect2022 10 Walmart Creator2020 7 Amazon Influencer Program2021 Amazon/URLAliExpress CPS/Social Media CPS/Fixed Price&Amazon AliExpress Walmart1%-20%$0.5-25/CPS(cost per sale)1%-18%2017 Source:HypeAuditor,eMarketer,Meet Intelligence1 67%202325022021-2022*Nox 20 2022 12O136%43%30%22%20%14%10%10%4%11%2021 20225010-505-101-51+7%202367%8%11%22%27%33%31%27%23%11%8%2022 2023KOC Source:HypeAuditor,eMarketer,Meet IntelligenceKOL+KOC10k 15.2%10k-50k 12.4%50k-500k 10.9%500k-1M 10.8%1M+11.3%2022TikTok*=+/*100%2022-2023O2+5%+3%Source:Amazon Ads,Influencer marketing hub,Meet 10,39%10-50,21%50-100,16%100-1000,11%1000+,12%2022*45%DEI*67%(DEI)*:Amazon Ads,the power of purpose-driven brands,5 5,13118-65 2022 4*:the Influencer Marketing Benchmark Report 2023,3500+O3 Source:Go-Global,Twitch Advertising,Meet Intelligence TikTokYouTubeInstagram Twitch+TwitchO480%64%AI/ML Source:Influencer marketing hub,Meet IntelligenceAI/ML64%13%6%(AI Artificial intelligence)(ML Machine Learning)5.0 AI/ML*:The Influencer Marketing Benchmark Report 2023,3500+O52023AI/ML62%AIGC Source:Meet Intelligence_/KOL_ UNEEQEva EvaAIGC(Artificial Intelligence Generated Content)AIGC350%112%ns4+AIAIns-nminMidjourney1024x1024Midjourney V5400$/Source:Meet Intelligence&01 02Saas03/Source:HypeAuditor,Meet Intelligence0158%KOLKOL KOL KOLInstagram Source:WARC x 2022,Meet Intelligence0246%36%KOLKOLKOL Source:WARC x 2022,Meet Intelligence0333%29%KOLKOL KOL4 Source:WARC x 2022,Meet Intelligence0472%26%KOL72%KOLKOL ROIBeyondClick Source:Meet IntelligenceKOLROI benchmark-hashtag-CRM Source:Meet Intelligence 30/BeyondClick KOL Source:Meet IntelligenceBeyondClick SaaS/Source:Meet IntelligenceBeyondClickBeyondClick SaaSbenchmarkBeyondClickMeet Intelligence市 场研究服 务出海策略咨 询行 业白皮 书BeyondClick AI BeyondClick 洞察、优 化、创 意、社媒 红 人 Meet Intelligence Meet Intelligence 海外行 业 洞察、行 业竞对洞察、用 户 画像和品牌评估等定制化咨 询 策略服务 3C 10 THANKSMEETSOCIAL.COM
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