20231219_维卓_2023印尼服装&鞋类行业市场发展趋势_37页.pdf

2023&2014-2022 2014-2022 2022 2022/2023 Wezo.-All Rights Reserved 1.1.1 GDP 2./2.1 2.2/3.vs 4.1ZAZyRqNmPoPsMpMsPqPmNbRcM6MmOmMtRoNjMpOtRkPmOoO7NoPoONZoMsRMYnOqN 2023 Wezo.-All Rights Reserved31.2023 Wezo.-All Rights Reserved 01 2023 Wezo.-All Rights Reserved Statista;Statista Consumer Market Insights 1.1 1.541.451.461.521.58 1.581.41.551.531.741.791.841.891.940.00.51.01.52.02.52014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2014-2027 2014-2022 1.4 1.6 2023 2023 1.6 2027 1.9 2023 Wezo.-All Rights Reserved Statista;Statista Consumer Market Insights 1.1 2022 3119 2685 100 311.97286.5187.675.9173.3861.7649.2535.2734.9333.6528.2822.0520.0419.818.20 50 100 150 200 250 300 350 2022 2023 Wezo.-All Rights Reserved1.1 GPD 139.03 139.39143.54150.54168.55200.02186.63180.22201.640501001502002502014 2015 2016 2017 2018 2019 2020 2021*2022*GDP 2014-2022 GDP28.631.4435.2136.9941.7242.539.242.5148.1301020304050602014 2015 2016 2017 2018 2019 2020 2021*2022*GDP 2014-2022 GDP Statistics Indonesia 2023 Wezo.-All Rights Reserved1.1 GPD 2014-2022 GDP 2020-2021 2022 2019 202 GDP 2014 2022 2020-2021 2022 48 GDP 2023 Wezo.-All Rights Reserved1.1 77%54%33%16%1%/2023 3 77%11595 2023 3.09-3.31;11,595 16;Rakuten Insight 2023 Wezo.-All Rights Reserved 02/2023 Wezo.-All Rights Reserved112.2.1-4,941673.5394.4320.9225.72151,840.90 1,000 2,000 3,000 4,000 5,000 6,000 2021 1,322.53762.72291.3173.65151.83393.031,246.6202004006008001,0001,2001,4002016 2017 2018 2019 2020 2021 2022 2016-2022 Statistics Indonesia UN Comtrade 2023 Wezo.-All Rights Reserved122.2.1-2016 2016-2020 2020 2021 2022$39,000$120,000 2021 10 2023 Wezo.-All Rights Reserved132.1-2.2,114.63796.3627.73399.57302.06231.63171.67152.46148.76133.730 500 1,000 1,500 2,000 2,500 2021 3,524.593,860.394,108.454,507.024,639.864,910.035,113.294,409.294,804.56,165.2401,0002,0003,0004,0005,0006,0007,0002012 2013 2014 2015 2016 2017 2018 2019 2020 2021:2012-2021 UN Comtrade 2023 Wezo.-All Rights Reserved142.2.1-2012-2018 2019 2021 61 2021 21 8 2023 Wezo.-All Rights Reserved152.2.2-8,247.87,307.167,723.329,453.1410,533.5511,040.8111,547.9312,044.0712,525.595,466.864,854.625,143.266,270.887,000.927,347.347,693.48,027.488,346.543,6543,210.913,356.154,079.754,518.964,702.834,873.25,053.765,245.0205,00010,00015,00020,00025,00030,0002019 2020 2021 2022 2023 2024 2025 2026 2027 2019-2027 Statista;Statista Consumer Market Insights 2023 Wezo.-All Rights Reserved160.224-0.1213-15%-10%-5%0%5%10%15%20%25%2019 2020 2021 2022 2023 2024 2025 2026 2027收入增长2019-2027年印尼服装销售增长率，按产品类型分类女性服装 男性服装 儿童服装2.2.2-2020 2027 2019 2027 2020 2022 22.4%5%Statista;Statista Consumer Market Insights 2023 Wezo.-All Rights Reserved172.2-2.74.771.174.4101.982.176.383.3 83.776.879.778.685.7020406080100120 2022 101.9 71.1 70-90 2017 2027 2%0%50%100%150%2017-2027 Statista;Statista Consumer Market Insights Bank Indonesia 2023 Wezo.-All Rights Reserved182.2-2.571.46636.68684.02917.48856.64763.31797.95695.9201002003004005006007008009001,0002013 2014 2015 2016 2017 2018 2019 2020 2013-2020/54.6149.0960.46113.89157.16171.21175.26115.470204060801001201401601802002013 2014 2015 2016 2017 2018 2019 2020GVA 2013-2020/GVA Statistics Indonesia 2023 Wezo.-All Rights Reserved192.2-2.2013-2016 2016 91 2020 2014 2016 2013-2019 GVA 2019 175 2020 115 2023 Wezo.-All Rights Reserved202.2.2-1,466.99 1,457.871,918.832,211.572,340.042,469.792,600.942,733.472,893.891,223.851,150.351,735.852,162.142,295.052,429.562,565.82,703.712,881.35297.06270.74407.91507.63534.68561.66588.62615.56653.59189.91169.48251.5310.22320.89331.51342.12352.72370.5201,0002,0003,0004,0005,0006,0007,0008,0002020 2021 2022 2023 2024 2025 2026 2027 2028&2023 Wezo.-All Rights Reserved212.2.2-0.50670.31620.0587-30%-20%-10%0%10%20%30%40%50%60%2020 2021 2022 2023 2024 2025 2026 2027 2028Revenue growth2020-2028&2020 2027 2020 2028 2020-2021 2022 50%2024 4 6%1%-2%0%20%40%60%80%100%120%20182019202020212022202320242025202620272028 2023 Wezo.-All Rights Reserved222.2-2.266.92279.06313.95399.78425.38391.2483.54444.2601002003004005006002013 2014 2015 2016 2017 2018 2019 2020 2013-2020/28.0233.8859.6665.6186.6696.55102.8781.730204060801001202013 2014 2015 2016 2017 2018 2019 2020GVA 2013-2020/GVA Statistics Indonesia 2023 Wezo.-All Rights Reserved232.2.2-2013-2020 2017-2020 18 19 48 20 44 GDP 2013-2020 GVA 2020 2013 28 2019 102 2020 GVA 81 2017 2023 Wezo.-All Rights Reserved 03 2023 Wezo.-All Rights Reserved253.3.1 3.352.130.670.00.51.01.52.02.53.03.54.0 2022 87.4%85.4%83.1%80.5%71.3%68.7%66.2%63.7%61.4%12.6%14.6%16.9%19.5%28.7%31.3%33.8%36.3%38.6%0%20%40%60%80%100%120%2017 2018 2019 2020 2021 2022 2023 2024 2025 2017-2025 Statista;Statista Consumer Market Insights Statista Digital Market Insights 2023 Wezo.-All Rights Reserved263.1 vs 3.2022 30 20.13 6.7 2017 2022 12.6%31.3%2025 2017 10.3%2022 20.9%2025 30.4%89.7%88.3%86.6%84.7%81.6%79.1%76.3%73.2%69.6%10.3%11.7%13.4%15.3%18.4%20.9%23.7%26.8%30.4%0%20%40%60%80%100%120%2017 2018 2019 2020 2021 2022 2023 2024 2025 Statista;Statista Consumer Market Insights 2023 Wezo.-All Rights Reserved2716,176.672,990738.78370.27358.62194.0375.1156.8540.6830.40 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000OramiZaloraMapemallJam TanganiStyleHijupBro.doBerrybenkaBoboboboTees2022 3.3.1 vs 2022 Orami 1600 Zalora 299 3 iPrice Group;SimilarWeb 2023 Wezo.-All Rights Reserved283.3.2 44%29%27%1%0%10%20%30%40%50%2022 6 44%/29%27%1%2022 6;1,133 Milieu Insight 2023 Wezo.-All Rights Reserved 04 2023 Wezo.-All Rights Reserved304.4.1 54%54%29%1%0%10%20%30%40%50%60%Z X 2022 8 2022/54%Z X 29%1%Z 2022 8.23-8.30;1,041 18 McKinsey&Company 2023 Wezo.-All Rights Reserved314.4.2 16%65%19%0%10%20%30%40%50%60%70%2022 8 3 11%67%22%0%20%40%60%80%2022 8 3 2022/2022 8.23-8.30;1,041 18 McKinsey&Company 2023 Wezo.-All Rights Reserved324.2 4.31%55%13%0%10%20%30%40%50%60%/2022 5 2022 5 55%31%:2022 5 1000 Milieu Insight 2023 Wezo.-All Rights Reserved334.2 4.55%41%34%31%31%25%25%6%0%10%20%30%40%50%60%/2022 5 25%:2022 5 1000 Milieu Insight 2023 Wezo.-All Rights ReservedBank IndonesiaiPrice GroupMcKinsey&CompanyMilieu InsightRakuten InsightSimilarWebStatistaStatista Consumer Market InsightsStatista Digital Market InsightsStatistics IndonesiaUN Comtrade 2023 Wezo.-All Rights Reserved WEZO 18630366650 WEZO 维卓旗下行业研究 分析 品牌，致力 于 通过科 学、有 效的研究体系，帮助中国出海企 业洞察 全球数 字营销 行业发 展脉络，把握出海增长 机遇，为出海 企业提 供持续、长效 的发展 价值。目前，我们已成功发布20+份精 心打造 的行业 报告，涵盖了 电商、游戏、移动应用、品牌 客户等 多个领 域。欢 迎下载 报告，与我们一同探索全球市场的机 遇与未 来！2023 Wezo.-All Rights Reserved