20240129_巨量_传媒行业：2023短剧营销速成指南报告_20页.pdf
2023+=0YAZwPrMoNnMoQpMtOqPnM6M9RaQsQoOsQtPkPrRqRlOtQrR7NrRwOxNmRmMvPmRrP 2023 373.9 267.65%10 3.0 373.9*Datasource:;2023-2024 11 15 3C 10 10 4 KOL Higher ResonanceHigher FlexibilityHigher Efficiency2024 0“”KOL 5 5 01 50%50%KOL 20%20%10%TA 30%TA 10%10%*5 02 AB&5 0312-&-&-&/UGC/A3/-/IP/A3 04/MCN+IP 0 1 300 50 20 14 30 45*+*+:/:/IP call back/KOS/OLAY x 05 5A&A3+seeding TA TA N+reach(CTR,)&(GMV CVR)18 Essencemediacom STEP1 STEP2 TA TA&5A&STEP3 KOL/&STEP4 ROI+KOL/AI Built for BreakthroughRiding on hottest content trend Customized strategy for brandStrong platform partnership Addressable&end-to-end solution
报告吧