20240415_魔镜洞察_护肤品行业：婴童皮肤屏障修护白皮书_39页.pdf

SPEAKER DATE 2024 4 ContentsContents 01 020405 03YWFUuNnQsRqRtNmPqNtMrQ8OaO6MmOoOpNnRjMpPsOeRqRrP8OmMvNMYtQpRxNrRqM 3 2021 1-2023 12 600 01&02|pH|46mxyI1N1PiNSUvpx1w3K4siCYydMK33bsDsO0TSEcfZbBoklmFLdl0LDkoYwsHgz 2021 9 30 10 8 12 2022 1 1 2023 8 31 2021 1 1 2020 1 3 6 16 0102030405 6,0-3|5 2023 3.7%8.2%0-3 2023 0.2 10.1 0.16%2021-2023 2022 2023 62021 98.3 1.6 2021 0.2 10.2 2022 127.1 1.9 2022 0.3 24.8 2023 131.9 3.7%2.1 8.2%2023 0.2 36.8%10.1 59.2%29.7%21.3%49.0%54.2%2.5%43.3%2022 2023 18.1%26.5%55.4%18.4%15.2%66.4%2022 2023 2023 0.16%2022 0.27%2021 0.24%05101520253035050010001500200025002021-012021-022021-032021-042021-052021-062021-072021-082021-092021-102021-112021-122022-012022-022022-032022-042022-052022-062022-072022-082022-092022-102022-112022-122023-012023-022023-032023-042023-052023-062023-072023-082023-092023-102023-112023-12|+142.0%18.2%18.3%8.9%2023 7145%150%160%165%170%155%-40%-10%-5%175%0%5%10%15%25%130%20%-30%-25%0%135%140%,-PGA 57.8%+0-3 TEWL|0-3 03 pH 03|8 9 4 pH pH 5 4-403 1 2 4 1.J.:,2014,000(015):P.202-202.2,.J.,2015,24(3):4.DOI:CNKI:SUN:MRYX.0.2015-03-031.3,.J.,2020(6):5.4,.2012.1005-2224(2012)08-0588-035,Peter M Elias.pH.2007.1001-7089(2007)08-0503-03 3 pH pH“”“”03 Top1|Top2|200|6.1 6.1 6.00.20.1 0.1 0.01234561111,2811,28001,280.50.0111.20.055.6%1276.3%-99.9%-99.8%-100.0%-200.0%0.0%200.0%400.0%600.0%800.0%1000.0%1200.0%/2023 55.6%2023+2022|12,76.3%,23.7%2023 76.3%2022/99%2022 2023,99.86%,0.14%2022 2022 2023 VS,507.9%/,52.7%-200%-100%0%100%200%300%400%500%600%0500100015002000 319.4%-100%0%100%200%300%400%05101520253035+|/13 0.10.214.20.038.1 38.00.214.20.0 99.9%202224.5%2023 59.8%2023 Top5 2023 TOP10 40%50%60%70%80%90%100%110%2022 2023 CR10 2022 99.3%100%46.4%59.0%2023 99.9%100%44.6%53.7%2023 TOP10 1 Evereden 59.8%2 12.3%3 Dr.yu 7.7%4 Mustela 5.7%5 5.2%1 Dr.yu 34.4%2 Mustela 26.7%3 Evereden 24.5%4 Avene 5.0%5 4.5%2023 TOP5 2022 TOP5+CR10|0.01.02.03.04.05.06.0 14 1 6.3 1.2%885.8 7.4%2 6.1 167.3%697.2 7.2%3 4.6 5.3%502.7 5.4%0 4 4.5-1.0%772.4 5.3%5 3.7-24.9%356.7 4.3%6 2.9 42.3%128.2 3.4%0 7 2.8 66.3%509.1 3.2%8 2.7 23.9%886.1 3.2%9 2.3-47.1%343.2 2.7%10 Evereden 2.1 15.5%94.3 2.5%EVEREDEN OMEGA 3-6-9 2023 TOP10+TOP10|15 1 3.4 40.9%474.8 12.9%BODORME 2 1.9 63.8%319.0 7.2%+3 1.7-17.9%226.5 6.4%4 1.3-47.8%180.2 4.9%5 1.3-6.1%165.0 4.8%6 1.1 0.6%261.4 4.2%7 1.0 15.5%86.2 3.7%pH5.5 8 0.9-28.5%105.5 3.5%9 0.8-20.0%93.2 3.1%10 0.8 109.6%101.4 3.0%2023 TOP10+TOP10|16 2023 TOP10 1Evereden 1,278.1 58.3%44,224 59.8%EVEREDEN 2 263.4 202.0%11,910 12.3%3Dr.yu 165.1-85.4%10,618 7.7%PBS 4Mustela 121.7-86.2%14,326 5.7%5 110.7-7,818 5.2%+6 77.8-47.2%3,473 3.6%7 45.1 324.1%1,957 2.1%+8Kokoro love 31.3 173.3%1,878 1.5%kokoro love 9 15.8 13.4%787 0.7%10Aveeno 7.2 5389.7%2,098 0.3%+TOP10|17 200 70.7%250-300 44.7%24.6 69.6%200 5.0 2022 2023 1831.0%24.1%35.1%35.5%15.9%16.4%9.0%9.9%9.1%14.1%0%10%20%30%40%50%60%70%80%90%100%2022 2023 2.4%0.8%23.3%7.1%11.0%11.7%18.8%9.7%44.5%70.7%2022 2023 0 50 100 150 200 200 40901401902402902022-012022-022022-032022-042022-052022-062022-072022-082022-092022-102022-112022-122023-012023-022023-032023-042023-052023-062023-072023-082023-092023-102023-112023-12()()2022-2023-6.9%+0.4%+0.5%+0.9%+5.0%-1.6%-16.2%+0.8%-9.1%+26.2%618 2023 211.5 3.3 2022 2023 02004006008001,0001,2000204060801001201401600-50 50-100 100-150 150-200 200-250 250-300 300-350 350-400 400+2022 2023|3+04 0-390 00|N=600 0-3 25-35 1.0%44.8%46.7%7.5%20-24 25-30 31-35 36-40 78.8%21.0%0.2%1 2 3 1.2%23.3%64.3%10.2%1.0%/MBA 2.3%2.8%18.8%27.7%30.3%14.8%3.2%3000 3000-4999 5000-7999 8000-9999 10000-14999 15000-19999 20000 N=600|0-3 25-35 20 51.7%46.7%61.1%40.0%61.1%0-1 1-3 0-3 20.8%17.5%16.7%16.0%12.2%1.7%/TOP3 33.0%29.0%20.0%23.0%18.0%13.0%19.5%18.0%17.0%/0-1 1-2 2-3,26.7%,47.3%/,25.7%N=600|21 0-3 1 1-3/74.7 69.4 78.6 79.1 69.4 51.3 58.1 41.1 50.9 54.2 37.3 38.7 33.9 41.8 31.9 26.7 33.9 23.2 28.2 20.8 52.3 51.6 50.0 49.1 59.7/50.0 48.4 53.6 45.5 55.6 0-3 or 44.8%40.3%49.3%50.0%43.3%5.2%3.0%7.3%0%10%20%30%40%50%49.0%42.5%43.0%46.0%53.5%50.5%5.0%4.0%6.5%0%10%20%30%40%50%1 1-2 2-3 N=600|/56.7%22/44537737537236929016611610962|3 0-3/22318818717617513987604830 N=600 N=300 0-3 5 0-3 N=60023/%TOTAL 42.2 40.8 41.7 43.9 41.7 41.0 36.7 37.5 41.1 46.1 56.0 59.2 60.0 50.6 56.7 54.0 52.5 59.2 52.2 53.3 53.0 50.0 46.7 55.6 56.7 9.5 7.5 10.0 10.6 9.4/21.2 23.3 19.2 28.3 13.9 16.8 19.2 15.8 16.1 16.7 13.8 10.8 10.8 16.1 15.6 4.8 3.3 4.2 7.2 3.9 15.0 13.3 16.7 15.0 15.0/15.2 20.8 15.0 13.9 12.8/53.5 52.5 62.5 52.8 48.9 56.3%53.3%52.0%50.3%48.3%55.7%55.7%55.0%54.7%43.3%TOP5 N=600|24/%TOTAL 65.3 73.3 68.3 63.9 59.4 61.2 62.5 64.2 59.4 60.0 38.7 34.2 37.5 38.9 42.2 11.0 10.0 10.8 11.7 11.1 10.3 7.5 11.7 11.1 10.6 21.8 17.5 21.7 21.7 25.0 73.2 64.2 68.3 76.1 79.4/44.0 39.2 49.2 53.3 34.4-N=600|25 70%40%-60%40%55.8%52.7%51.7%45.3%44.5%44.2%42.2%42.0%27.0%14.8%N=600 4.2 66.7%65.3%59.0%55.0%48.7%47.0%45.0%37.3%20.7%13.0%56.3%51.7%45.7%45.0%40.0%35.3%33.3%29.3%29.3%16.7%N=300 4.6 N=300 3.8 N=600|4 26 50%40%50%20%40%10%20%10%N=600|62.5%58.3%49.7%45.2%43.2%36.3%34.5%28.7%28.0%23.3%22.2%19.7%15.8%15.2%12.5%7.7%6.3%0-3/27 56.7%36.2%7.1%28.3%40.8%32.2%42.2%60.0%55.8%60.6%51.1%58.5%62.0%49.5%0-1 1-2 2-3 37.0%30.0%41.5%0-1 1-2 2-3 0-2 2-3,59.3%,54.0%N=600|28 2.3%74.7%2.3%0%23.0%74.7%29.2%27.5%20.0%18.9%66.7%71.7%77.8%78.9%N=600|29 31.0%69.0%/TOP3 0-2 17.5%13.5%2.3%69.0%31.0%66.7%60.0%58.0%56.8%39.0%32.7%32.3%29.3%25.9%/0-1 1-2 2-3 1 1 3 2 3 1 3 2 2 TOP3 N=600|69.0%30|TOP5 TOP5 TOP5 10%50%46.5%44.2%42.2%37.5%35.3%35.0%33.5%33.2%29.5%29.3%29.2%29.0%24.2%23.2%22.8%18.8%18.2%16.3%14.8%14.3%11.7%10%8.2%5.7%5.5%5.3%4.0%0.0%N=60075.3%70.7%65.5%62.7%59.2%55.0%52.8%51.8%50.0%50%3105|+50+23 9 5 300 pH 4 16.6%4 TEWL 16.7%0-3 TEWL 5/AQUAXYLTM 3D B5 TEA B533|34|2%,2.5%,97.5%,2.1%,97.9%35|36 2023 9 3 2023-092023-102023-112023-122024-012024-022024-03 3.2 7290.235.5 3|37|38 pH 90 00 N=600M SOHO 1A 2005 010-84785451