SHOPLINE社交电商解决方案_60页_15mb.pdf

!#$%&(SHOPLINE!#$%&(01.!#$%&!#$%&()*+,-./0123456789#$:;?!#$%&()$%*+,-./01&2345%,6789:%;?%ABCD#EFGHIJKLMN,()EF;8OPQ,RSTUVWXPQY,Z_Wa#KbcdH()efgKbhijk5%,lmnopqrstuv#$:;=78AB!#wxyz| $ lKbL | 2 , 5 8l eX D# XPQY PQY KL,89l O &, PQYa#e2,-x5 8Xcurrency1f “,Kb 8()fifl fi$%X5%e2Z,z5% Ins FB Pinterest#$CDE-comerce !#$+=!#$%&($)ECOMERCE!#$%&()*+,-./01#$2345/067893/0:;?+A0BCD+EFGHIJKLKLMNOPQRSTUVWTU+,0BXYSOCIAL COMERCESocial Comerce vseCommerce$%&)*+02.()$%&*+:E;FGHIJ&(#$:;56KLKLZq”_Zaq* bcZaKL defeadZZKbcurrency1h QghijkKb deZa KbL X B k lmnqb_aKb Kb 8 D D D D X! *+!#$%opZaqrstuecavpeeawxeZ_aKb 8 -,-&*+12%yz| GMV是 |4 +76%2020 2021 z | 3 +!相比于 |子商务形式 |y 8 | S ycurrency1*!#$z | “yTikTok()$%&./012*+MN#$:;56OPQR(SD56TUVWSource：Accenture, Statistazcurrency1|fifl rE|y,-f_ zcurrency1| ./012ofe 0/3-f_ currency1|”8F.45Value of social comerce sales worldwide from 2020 to 2026(in bilion U.S. dolars)()$%&*+Source：eMarketer; SproutSocial-The State of Social Media InvestmentXY-Z340#C(#C_:;abcdeMN;fgh0#$:;84%Facebook64%Instagram60%Twiter57%YouTube42%LinkedIn31%Google My Busines27%Whatsap19%TikTok3456./78*+Source：PwC; Research2Insights; Statistaijk#$:;lmno(pq56QRBrst!%&#$%&($)*+%()()*)+ = # KbL jklq !#$%&()03.$%&9:;uvw;xy=z|x ( dex( -x w;xy= w#$CD | wx ( #$CD vz Dx1#C ( ;z #$:; cdH1#C ( currency1cd“l(d fiflz0;z #$:; H( * :;!#$%&() lKbL |O gO, k7*+#),-./*012$34 lKbL | 8O , ()KbL ,56qKb 8 X789!2# :6qKb 8 X/!9!1#&;qKb 88OOX*#, 7 ; KbL ,l?ABACD| X ,Da ” ( z:;18-34岁年轻人是社交电商消费的主力军EFGHGIJGHKLMNOPQRSTUVWX$4Y),PZ!#$%&M17072_aM()$%bWXcdeMfghiSTjYklmnop$qrst:;?ABC #$0gh W *+,-./0123145678698:.1;?ABCD 9 1E1FG998 3 $%&:;?DE #$0gh W HI 1678698J7.0F3F/0 $ KI 16L700F36L70= m04z,-./0123456789:;?MNOPABCDEFGHIB$%&:;?FGHI.QRSTUVWX05%*JKA12LMNO$BPQBR$BSTUVBRSWX:;?=JK |W0 z = 03 c 04e- G ,-.,/0123456789:;?ABCD3EFGHIJKLMNOPQRSTUVWX5VYZ/23_abcde9fgIhVijk,lmno,-pqVjrXstdupvwstxyzx|23STUVWduD:;3 3!:;#$bc %0& (!)#$()y*1#$+, -b.3 %)0/01211 #$1 3 XY34 YZAC+,34 15 6#$ !#$*+,-04.$%&LMNOPA0A0A0A0 0| | ! 0 o $7 8#$:;9:;#$:;0;zXYc ;z( 8;zz9:;$%&LMNOP#$:;0;zXYc !#$%O 9&( )*9 +9,O9-./O01 2 232456245789y:;2?ABQR=ST$%&LMUVWX6789:;?WXYZ)XB%XWXYZ)X%XBWX:IB)X:_%XUVBWXHIa)X#bcd%X:I#e?1ABBC ;z ;z ;z ;z!#$./0105.Y$%Z gh #$D34ziZEy currency1 5fi y FGHIJKKLMNOPGQRGS,-.CDEFKLhi,/.GHI JKLJM/0.NJOPQ=1. G =#$Zcurrency1”g ( 8 st ! #$ Zg 23 89 sL : KL23 Z+ ( I #$ sCZ7 Z st C KL Y S, “, 23bc- Z | 23 stcurrency1 ”gst CD? ! ! ! !%#$! !#%89&#$ s|() Z*+,- ./89s3012 34$)5f95f6 5f fg,-a-bc$dZefghi9YouTube FacebookInstagramTikTokYa f =Z_ 0 z/z=Z abc0zYa f =d=_e _fg 0zhYxi $=Z j 0_kl0z/mmnopqrstru ve sv34 # /0 R K ! 5# $% % 63& ( )*+ ,- ( S-. + /0 12 34 5 67 ,- S89 2*:;? %d23y,- 45067ABef S faC DEF0 9 %currency1G+ H/0yIJ K0 LM*NOP =Q%RD vw$%xymzr| ve sv34 AHS SFf iZa y8T# UV(DE yWX/0 YZ UV( 89=O8YZ _/0abc deO2+ fg h =Q ei &jk j Sl mnUV(/-0 12fi o UV( 67 ,-89 UV( y pqrosy/0 SK /0tu Mv $%w $% mU U ve )* x Sycurrency1 ebybz S”c_aO-. =,ede|yE 5sv34 J ( ( !&5# py; H 0w SK lmn$%yh 0 yz de23 ( (:h kf !| F ; #rov ! y M M : y S z 3 ecurrency1 !#$2345678906.STop3456./78*+m xu| efbfow|bea xu de currency1|ia E 7c_aw)*+,*+ T# oaw xu*currency1 “ycurrency1* S fi fl currency1 fly w,-./+ xucurrency1| efa 0 beawSTop3456./78*+m _ +,-.0currency1* S” xucurrency1*y z 8w xu S p f !currency1 w ycurrency1*_ ? xuh C h_ !den|w xuMo+a! w xu xu &+,“6-.# currency1| -.Q n xu w$%& 3 $%&78 xu678y UV(currency1|9:8y1_UV( :;8y1 7 0 wx SM UV( fy pyi M w?A bfay S UV( 5fi wg fl UV(y% G UV( %wBCDEF k kfe Tqrstu| UV( 6fg hqs y wGHvp S ,-89 M : i w$%& 3 $%&78 | e h fghijklmijcurrency1| z E 0 |z c o | h fo? ” 67yifatu| Fefeoh:o?iZownovp_eay currency1* z eawvpcurrency1* y 0 # UV( y” lm 0 5fi w3456./78*+m ! yfeb xuC|Q # _ba y# $H fly * %j #currency1*y& # ! # (yde234567789:;1.?659:,.9ABCD3EF3G9:HI.#$CD r= 3 2 34de$%& 3 $%&78 IJK$% S89 #,-! f./0B 08 UV( k5fi w+,-./012345667UV( fe fjky10UV( ( wff 23 UV( UV( 45UV( =O 6% 70 M 78UV( Sw+,-8/0+97+67 ( (9 :;currency1| 7 )o ; ?; A BC DBCC S M 67 wSTop ./?$%& &()*+,.6=/+)2=?+.*+23)+./628)+*16962A2&919=69=*6B2&919=691UVW#QXYYXZD DD ZbaKb 8_D D! V,2 |XKbL hi Ziayop S /0 wUV( Ey B_eay# D 5fi w*3 F !#$%&()*+STop3456./78*+m &()*+,C(6=.+662.6=/+)2=?+.*+2+69=019+6 GH4 wE|0BaMI opcurrency1|67# _ffy0B63” currency1* M&P ” _fawfebyf op| J wE| currency1|67 G wKLfc E| J8 M w$%& 3 $%&78 MZab#cZddZYe#fghcijakl#fhZlgcb#cjbkmZhXka#Z#aZcXjY#dklXj#X#bik#nXbkl#Ibjbka#X#D D!&()*+,&919=691fe VWXVYopcurrency1 # y/0 NOP B%j ay S$H 0 fl currency1* ywZX_ )o Q currency1| RSlm V ,-? n V .0Y +n#$ ( D ovpq$%r$,EFs4 t, uvwx yz | ; # r$ # O 5% u(st #$ O ,I PGHl xpq GX, jaiXZ,abeYk, kjgbe,dj kgfG I#$-x ( -xa(QR Q tO j$% , 9cZgfZ x Qpqfl $%, O &I PGH()$%r$, Ex , -/, oppqrstTuvY,w!xyzpqrstz|._WXa TUVc!WX# qr IJ YYG 1d!ZV 6 : 65fi; G 1_d ;adbcKd ! 67 UV( eV fgA T#A0bcd7eFfghijkl1 G $hi/jkl xHPmL $ NOK pqrstTuvY,w!xyzpqrstz zW& z mnaopqarstDu Z 69 6 * h mLn ?opcfnmLq r1syIJ HmL 0wItymL ! u67 h*vCwo ! xys G 1_dmLq 0 HdzKd ! 67 UV( A feV e|1 8FZA ! ; 3fi UV( y;? e_ y e_e _Zeecurrency1 ./m V a FlorasisG %&p xu Wo _ eV ( ( 6_ 69 6 j n effA; k _ffAh ifA;?# yfl?d /093?; j /0* o X/05fi 0 ?/0n H/0 mL 5 y ? H ./ ? S IJe ! t M SK & M SK 8 /0 ! yiA 3 k yeAh yA 3半小时带货视频播放量200w+视频内置购买链接.A.BBCD$%&EFGHIJKLM$%&NOPQ07.X s VW n $%&“ K pq strzs r 1 ;K“ m6 M S012345678!#$ de f67 I f#$ Z 78 O 9:P;=#$ s =I Gcurrency1P O P;=P;=I = GHP I = GHP# jedkba f67 I de C I FGHI,-&?,-1924:;$HIA JKLAMNA3E. HOP;fd$AKQ RSATUV%W2AX LY 6d$Ap AZf_A+gZW-Aabc/ Hd!vwxyPz|,-&? V -2fi-z;f+n ) . 2ef g hHW-NOPW-ijKL : 8s3;fd$JKLKMKsLkl VW n flg ,-&NOPQRNOSTUV 1“ fi 456789:;?A,BCDEFG6789:;?A,BCHIJ678KL9MNOPQ?I = GHP#Gcurrency1P fl $fl CW”H”NOWXYZ,-?,-:;GHP# Njck ZZ # fiGabjmhjd# fi+O ; KZZmYk , lZgbg kgKZZmYk| 8OZA_abcdefs Njck ZZ i i, wfl | JG :+ ,:+Sx 2 e :+6 ,wx ghabijklm23456778abn,-? Lmno T6pqqrs3m s;tuDs3m vw23pq/0 Em|3xm“3xmyz3x/0j |23 ! /0 !hp$ 23VY H 8 currency123/ :/0 fK currency1R S.no 23 f 9/0 I, ,-a yz pH / /0?ABC BG _st v23 d &7currency1n !d B !3X %23 9 234 )currency18/0,-”?R2 currency1“ R 7 R l 9: !#$: ;9307.2s0F 0s=F3F t ttt fi fl 6fifl O P;=9:”g /-9:a o 2 | #$ “9: R no2 2 ” vw2 pq Y#$ ”g currency1 O P;= 9: currency1 pq R , qc 9: Z Y Sg j() 9: lCD:;/ f Ss #$ 89 ! 6 6g y hncurrency167fMT :RSO“U7 Hy/0w,-”?hopqr tfi t tfi t 8 23 VW 23 S A 23 23 v 01 b stuvst S 01 VY S G H I+ Scurrency1 m2 8 T- T- W T- S 89wxyz 6 ( 8 &7 ( IB Y 4 |st Ss O P;=h f ? f H2 f s3 ? 23 S VYx f 3 2 m s3H f 3 S 01 VY g01!-501S m 2 8H, G/ I+,- ? 6afl- # $ n no H I 2 % & (, ! 2 D2 n )*J23 + |$,-.h, /BC VY23a 0k 1 23-B S 2 23 I 3 3 I 4$ %fi /0 O P;=QG$- b/Z (l: - I5 23 2 S6 st sn 3 7D-89KL S uh23 B, 23 n : 23); /.Yflj S -B ?Ak6 BS “ C DEuhB S FGHuh ?ABCDEFGHIJKLMGNOPQRNS flN, , ,fl O ) + ; fl, y ) + jk X !#$%& fl fl67fl; fl l O $ $ X? m Pfl mfl(%& lKZZmYkJjYebXca;I = GHPhi r n M XJ +Xn M I = GHP Xfl; s b ? 9 y8O, !)DV# #M, D $%,&!()* 2 )*+,- ?” P u; % b “; |pp|os| |oq|t =sn 2 ?t P;= D q SBC $ pq _ = e. N2 ab5 c XU gd eL g 6 fi XU “ XUY E1FG998 S 9 q!d ., ,R T, ffid SY ,- ? “G2O R=STUVWX+Y. a IZ_ l fl ”JyZ 6 72abcdefgh,iM M#j&klmnop&mq 9 | gh” Pcurrency1!“- T/mfifl | _ ,- ? gcurrency1 “fi L 9 fl /“ef!#$%&!#$%