2021-2022新食品时代品质升级研究报告.pdf

2021-2022新食品时代品质升级研究报告目录1. 新食品时代行业背景2. 町芒研究院专项在线调研3. 新食品时代品质升级3.1. 儿童食品健康标准化 3.2. 她食品“类零食化”3.3. 新生代消费需求多元化4. 结论5. 参考来源町芒优选指数（DCI）町芒研究院大数据研究中心3477121527292930 O , P 7 S, C K + A G3 O P ! 5 M # Co 8 p F 6 Ll ! + C ? x M 5 5 # # Co 6 0A o G # Co * p CB 2 # Co 8 p ) 0 6 C B , C ( & + U L* 6 ? OF FU O = FU OF p M +, q ? O F? 2 _ )a & 5 A t /p + U L* M = O& K; = j O O O 6 l K ) 6 FU O c # R n 2 q K6 H B K j O O O 2 q K6 H B K O& K; 2 q K6 H B K 6 l 2 q K6 H B K B , # Co 6; / FU O = : =5 , P H M6 x A O P O L t G C C Dt +g 66 # O E G * P m L , 8 O+ E B , FU S -v 5 = : = , ! OF L -v # Co 6; / + EA p 78 = 3= J = : 2 O = # o +p 8 .J0 L , B9 .J t /p # Co 6; P + D * # O +U Cc o 6 ,5 A 5 t /p 78 # Co A x ( B , +k | = ( #w _ 1 3V, 52 + A M, O C e 6 0 1 , OF O( 6B e 5 5g = /t #q 3 f 6 31C | , :K6 E 8 m 61 +p 8 .J0 L I N 4 B9 .J M P O ( c F? Cc F8 8 , F p & #Co 6; , O ? L$N p F 6 ! # Co 6; F? Cc , q 2 3V +p 8 .J0 L J /# Co 6; F? Cc F I N 4 L$ B9 单位：%消费者选购产品依据数据来源：町芒研究院o B9 .J5 ) C C P , # Co 6; 6 N) ! $ -* L* F # Co B 2 # Co 6; p A 9 Cc p 8 F F? Cc , # Co 6; p v /t 5 A 9 p ? * F8 g , # Co 6; pp F 6 ! # Co 6; / v F? Cc , 0A +p 8 .J0 LF -. 4 L$ B9 .Jo B9 .J5 ) , # Co 6; /8 -* L* F? Cc , C e -A 5 4 -* L # Co B ,? , # Co 6; /p C P 1b !W Cc B , # Co 6; /F? Cc单位：%消费者对购买产品的熟悉程度数据来源：町芒研究院 e 1 ? , # Co 6; e , A * L +p 8 .J0 L J /# Co 6; F? Cc O , # 3VF 4 L$ B9 .Jo B9 .J5 ) # Co 6; / O , # 3V ? C p : = = 73 9 (C e # Co 6; # , O ? 3V 6B O b D , : ( ! , 73C C H ? B , # Co 6; * u Ep ? ( ! , e 73U * P y , + P 单位：%消费者选购食品关注因素 数据来源：町芒研究院 O , C 4 u 1O = Lu 1O ( D 3 L 1 ! f +p 8 .J0 L A # u 1M, O= u 1q O= u1B9 1 !t # u 1O ( 3 ( 3 L ( 6 +p 8 .J0 L /8 d u1O F A # F? = p /t 5 2 S & E Q= +k | & K6 HWRS= N) E4 1 /t & A A H E Q, ( F 5#评测儿童食品品牌国产/国际占比数据来源：町芒研究院 , F? c ) D (l F? ( , ( ? = E, 13 L ( G 3 KF ( t D A # , 2 c , 3 ( M +p 8 N F? O &, = 6 Q52 C 6 F 3 ( C 6 73U %C +U (l 0 L = 2 4 L , M6 x , u1O A # 2 -$ c ) 6 2 = , 2 = u 1B9 = 2 2 = u 1 x = u 1# 9 o 7o E c 3 u 1 7 O; , F t /p /u 1M,O, * 3 u 1O ( N ; E O C 9 C C P +U (l , A % O u 1M, OFP + = o +p 8 .J0 L A # , u 1M, O&, r 9 +p 8 .J0 L ) ? , u 1M, O &, = r 6B &, = r , QE P F u 1M, OH L$N 8* F P ( , u 1M, OA G3 = 1 B% 2# Co 6; + a $n / 3, M,O = # C F8 A u 1O+ u 1M, O$1 x # % +p 8 .J0 L p FP B p L ; , G L(M, O L ; = # u 1O m , G L(M, Oc a ? , $1 x / G , F 5 A 5 A 5 t /p v A # , u 1M, Oc , l M, OG3a ?O $1 x , O 2 M, Oc a ? O $1 x F O l d , F8 + 5 : = # F8 + 5 U e a儿童零食添加剂情况数据来源：町芒研究院 | L ? G A u O+ 3 6 O E u 1M, OFP + ? x F B = e c 3 O#w FP P l , = = u 1? U C E u 1M, OFP + ? x F F e 3 O P ? 99 , u1M, O= 6Q u 1M, O= , E FP + ? x F c /u 1M,O, = : F C 73 + Lh 7 x = 8 3V= +R x C 73E . = Lh ! Z ( U 1 F ? 52 69 H u 1D , 6F = 73 / O O %, M6 x 6 +p 8 .J0 L A # u 1O , = p H H = ! $1 x C a ? E78 6 G = Lh 7 x = 8 3V= +R x =O+ O 2 J a H = $1 3 8 % 1 v A # u 1O G3P? / , +p 8 N F? = &, % V , 52 C K u 1O 6 -* M j , L$N g e C x !W C U +U = 5p g = O = # C ? 99 = 8 p $- = ( 1 1 & Ae ) 1 1b ? A # p , u 1O A # = F e E u 1M, OFP + ?x F , G3E -v u 1O 5 3 = , -U 0 ( 7 L-v +U (l /u 1O , # Co * + C C I P * A A n - Cj ? C G3 O 2 M, OL L -v 5 # 8 p ? W, C 8 p I p A A , O C # ) p F 6 ! # Co 6; F? Cc O , q2 3V +p 8 .J0 L / # Co 6; Cc O # & F B9 数据来源：町芒研究院质量功效成分美容养颜减脂饱腹感营养滋补排毒通便1234体验感外观精致度便携性女性消费者购买“她食品”时关注点前TOP5B9 5 ) # Co 6; F? Cc O , F3 x , e - =P M6 x ) * # , F = C = P U= L ? 2 8* 6B F # Co 6; # & , 723 FP +U ? + $ L L$N N , H /t P 7 A 4 ? , # Co 6; 6 F? C + : 0 +U = O+ +U # p o L$N , O F? B9 * C 9C 5 p OB $ O L | p LJ, 8 p 女性改善晚睡带来的健康问题调理方式占比数据来源：町芒研究院单位：%+p 8 .J0 L v A # O c # E Q, 2 Lu 7, v = 4 B| ; 2 9l / $ ($ ( ! ,U 4 39l F p D = O 9 ) U 8 Tn , +U 73 E4 , O 6 -* 6B F 2 = , B& g e 2 M, OL A e Lu 7,3F e U 8 T n * 9 , B , $1- +U : L 3 %C U : , H A x A A G3 F ) 1 7E; % 3 6 m L D p O O ) 9 g9 ! 4 B| ; 2 9l 4 39l A A F E 9l ; , N +U阿胶、红豆薏米茶、红糖姜茶、黑芝麻丸DCI分值情况数据来源：町芒研究院 L ,% # + O ; f : 73U . ( L p c O+ % L ,D D p c * I p F (& +U # Co M6 x P y L *9 5 ! l o C B , , +g F K ) , $8P ) 0 C B , - r ? # Co ? L -v = = D +U H FF $FF p +U # Co , q , , ? + , o A / C L , F3 x C B F g A , # Co 4 8 # FU O F3 x 5 o _ )a 9 , E 3 G F F t /p 6 O , | K6 H _ )a B # 6 O = FU O1 (5 F p 5 OC , 8 G #q WE ! K N 6 p +U #q E, M F3 x C +U #q , A FP M (5 C 73%C =L , M6 x FU O) ? F p ! OF 6 5 C ? * ? 5 = : + U L* 8 # O * e p O c F C , :% u f &1%8 p , !X F 自热烧烤和自热火锅配菜种类对比数据来源：町芒研究院自热烧烤配菜种类 自热火锅配菜种类11款自热烧烤配菜量单位：g/份数据来源：町芒研究院版+p 8 .J0 L /8 M K6 H 6 , 8 # 2 O = 8 # = 8 # E&K; F A # C A # ) 8 c , G :H G :0 2 e H ? , A# = !t 8 # G :H 6 J3 6 QJ3 G :0 26 p 0 6 Q0 o E c 3 G 7 O= ( F c _z J;b :, O O0 A , 73U E f B 0 A 6 _ ;b :z H , 6 r B ,6 !W 73U z * P , ;b :0 2 ( ae =6F LT E ( 6 !t G :; 9 3类自热食品感官评测数据来源：町芒研究院/ 8 # O , U A # +p 8 .J0 L H & A # , = p J % 8 #3 ( : ( 7 2 8 # O 9 0A E f r 4 j 2 8 # O c , 8 # 2 O E f 5 4a 6B 8 # & K; ? , ( E f +p 8 .J0 L J /F 6 U A # 5 F 6 ! B9 ) / # Co 6; A 4 ( 8 # 2 O .j = . = , q B ? +P 8) f 8 O ? * P F? O 自热食品“美味”级别产品占比数据来源：町芒研究院F 739 0 * & O , F ( ae 5 6 6E& 0& 8 # 2 O .j v6; 6 P 5 N F p 8 # 2 O + .LQJ 2 O 9 FE 6 (7 6B U B| E & F ) % # 0i 8 # 2 O O 6B / 8 # & K; U A # l L f , Kd B P p C E ,t :H G F !V / & K; F 2 H P U73E f N &, # Co 6; B* / 8 # , P C %E DDB p # 0 | A e : Fe & K; , % / & K; H (g 6; B* G3F F E Cf ) B c , T E R O ) P% | - r F C FU O +P 8) L 3 T E ! , - r G3Ck , . P A# Co 6; Uf - / =L , E 6B 6 F3 x ) F3 x C rB9 9 F M u Ep 8 6B 8 Co ,L* 2 L 8 # O : 0 FU O e q 6 O O r K P + 6 O ) B , # +p 8 .J0 L A # G E 2 = 54 M = = =) 2 1 FU O +p 8 .J0 L 4 v 9 , = =) 2 ( 723 K C -. ( = =) 2 (g 6; , Q # 6 O/ = L , E B* M6 x (5 +U b C , A .o ? V 5 O( o FV 4 A 6 O + P * ? C J 5 73 F y C F 0 0 H * C # Co 6; O 3 L G ? C ( 0 o +p 8 .J0 L J / O v B9 .J5 t /p = 3= 2 2 = G$1 F p M, O, Kd B A e 3VO F e D G3P -A f C ( G 3VG , D +p 8 .J0 L J /3G C ( G F A # +p 8 .J0 L ) v A # , !t C ( G , = 1 G3 $; , = # G C ( = , O O F g e E -v ? -$ O 2 p -$ 3 = F ? C ( G , 8 p , C ( G e C ( B| = = f 1 a C ( = , , O( 5 G l F G C ( = , O +p 8 .J0 L J /G 2 , A # 5* ; a $1 x =: F + P =U A # $1 A # ) 8 !t 3G c $1 !t C ( G c $1 p U G ( -A C * # 0V N L $1 +R x = 0V x = +P 8)O+ O 2 +p 8 .J0 L A p 6 !t G A e ( G C ( G G3 B G 1 C a L +U ( = B| 2 = 2 = G : 1 L , $1 x 无糖酸奶和植物酸奶“无添加”产品占比数据来源：町芒研究院o 3 = ? x G = , C a H P J J !t3G c , 73U E f F = c ! = 4 06 F ,= , C a H x : 5* f 3=Q= , !t C ( G c , E f F = | D 3G -. =, C a H E 9款植物酸奶脂肪含量单位：g/100g数据来源：町芒研究院15款无糖酸奶脂肪含量单位：g/100g数据来源：町芒研究院0000 78 6 a H / !t C ( G , 78 6 a H pJJ C E !t 3G 78 6 r JJ c3G c , ! = 4 = # = 06 F f 78 6 52 -A A e C ( G F e 3G +p 8 N F? 1 4 E Q, G373U f $1 = Q= , = 78 6 M, O ( ? * P y , E , F M ? H %C=L # Co 6; / O O 3 Q= , , L ? x 73nK * P E # Co 5 OF ? 2 8* 9 OF E OF ( G T ( e P E , : OF 6B T ( 5 E xr ? T p , # H U$? E?. (T F 2 U # H Q, 7 L 2 T ( D 0 ) q = 3= # H ) O O p , QN r OF Bm ( F 2 $- T ( F? $_ O e N L $1 L (T L , G = P 0 = 2 = 5* +U 3V= 6 31 A 5 D B , QN r = E L , ; E FU V 5 T ( c 7g N 6B 0 +p 8 .J0 L J /8 M K6 H 6 Q, $- T ( F A # 混合麦片中的食材谷物类水果类草莓、蓝莓、蔓越莓、葡萄、苹果、火龙果、木瓜、覆盆子、椰子、芒果、菠萝、黄桃、红心番石榴、香蕉。大豆、燕麦、黑麦、荞麦、小麦、大麦、玉米、大米、粳米、奇亚籽、紫薯。坚果类 扁桃仁、腰果、杏仁。蔬菜类胡萝卜粉。糖类 蜂蜜、白砂糖、槭树糖浆、红糖。乳制品酸奶块、乳清粉、脱脂乳粉、全脂奶粉。籽类南瓜籽、芝麻。其他巧克力、菊粉、益生元、肉桂粉。乳酸菌嗜热链球菌、保加利亚乳杆菌、乳双歧杆菌、嗜酸乳杆菌、植物乳杆菌、鼠李糖乳杆菌。混合麦片中的营养物质膳食纤维、钠、镁、维生素A、维生素B1、维生素B2、维生素B6、维生素B12、维生素C、维生素D、维生素E、烟酸、叶酸、泛酸、磷、钾、锰、钙、铁、锌、碘、硒、铜。5 E 5 A !t $- T ( c $1 , O 0 2 ; a Bm ( 2 = j 2 = 2 = ;b :2 = G : = 32 = l = 2 2 1 P E 0 v # - , : ( C ? 7 O4 5* = J = Kw = 5* +U 3V$ 1 0 5 ) ? , E c 3 G 7 O= F : z 0 A 8 , 0 c G _ z 0 , O( $- T ( . f F 6 & 6 9 A P 0 : * M C e $- T ( F ? OF 2 E 9 O ,L* 3 V : M 6 l H , q O9 1 L$N F p OF +p 8.J0 L B9 .J ) D D , E e OF 2 q ? # Co 5 / F 2 5 B* , OF ? %C & Q = : = = 5 +p 8 .J0 L v A # , D # OF 2 = 5 9 2 T , O 1!t OF 2 :RQGHU/DE 9l 31M = 1272 31M = 6PHDO31M 1 !t OF Jc v ? G3 f Q O+ ( ae v? ( , OF J A A G3e +, 2 a E j D 0 6 % : x M v A # x 2 OF 2 a ? 0 C B 0 2, x 2 : F J , D # OF 2 G 0 2 QE 0 !t OF Jc $1 0 , : p L x :RQGHU/DE 9l 31M + , e F : O 3 = 6 +, Jc a 5* +U 3V $= 5* +U 3V(=, G = Kw = J = J = KB 1 : y 3V 8) 5 OF J # D * 9l , F . * E , !X 6 0A ) 9l K 7 , ,& c 9 R J% % C v? U A # , 6 8* A _ # j g e 6 # % % E _ jg e % % , # 7 % 6B :RQGHU/DE 9l 8 8 9 9 % B* 88 9 9 9l C q , -. r + 9l OF U L* 0 L -v : L$N FF $F f # Co 6; , H ? # Co 6; /O( ? * P y* Q C , M6 x 6 .F 8 ) ? , e O( , + C e %C +U M6 ? * e 6 0 +U #q E +U #q 7 , ) ? M6 xg ? 8 p F C O C Q F D% , ( O O lFV | E F = % 75# , +U #q E ( # Co 6; G G- G$1 G 3 78 , 31M , 67 p + # L 1 73 F p # Co 6; /O( , F3 x 6 * ? # Co 6; ( /8 CU CY D f /t P CU CY ; ? ) =% 75# F p , 7 C C P , ( B Q FP E ) /) , # 9 * P # Co 6; , # +p 8 .J0 L A p O , C 4 F C F : 0 ( x 0 C 0 / ( B* e H D # Co 6; 31, ,p * e ( 4 , N + p F & ( ) ? C 4 , % #w C c p 0 * 6 H ? , F e -U ! *+p 8 .J0 L FP E /8 d 6 , l L * +p 8N F? = &, /O P = ( = +U | = = # Co 6; P F P 5* P H , 75# ? O P F ( # Co 6; /O # Co F? , L / O , C 4 F P , C F N Z d #Co 6; F ! . # Co ? P * ( C73 p O 7 P , ? = I P = 52 , G 0 A 6 4 F O P , 8 ) 69 $ &%1DWD6 _ )a 9 E c 3 4 OF # Co C #T F E = L # Co 7 #T F 1b 6 CX 5 | P c E +p 8 .J0 L O P .J0 F E +p 8 .J0 L u 1O P .J0 F