行业营销攻略2.0：消费类电子产品.pdf

Facebook d )xkO=a1w .Du(rm. ?mko O=.C05Eg1)OHHfP0Koo0KR?8(rk=oPCFV Lko+0?0.0( ,C0C0 AR Ads Playable Ads hC0 Messenger Facebook Shops Facebook Live Facebookm,)OR,P0Ti M ,; 01 -x )Od(dmJ45JB(a;(d 7 BDFCPPL(6GD0b,imRRE.J 12 03 HOYk 2.0 5 BDFCPPLI.HmP0-JB 23 BDFCPPL;(dP0Ti 27 BDFCPPLR,P0Ti x6 30 fAC0 BDFCPPLCB 70 -/PR,P0Ti 3C0 hC0 .FTTFOHFS BDFCPPL-JWF 84 04 7H R5.RR(J( 109 05 0BZmU,Sa/ 122 06 Jk=4_B 124 = 01 -x )Od (MPCBM8FC*OEFY$PSPOBWJSVT3FTFBSDI C Rb (MPCBM8FC*OEFY$PWJE4IPQQJOH-BOETDBQF P,_lGY5Eg1mk0P0D1$)1$ 8(k=dk C5Ko(k=IOjv;kw(9uIOjL/.5x)+RO(d HIOjCKooOVsHv;ko BQ?O=M5(Ym1wfew(9unlLy0b)Om1wfex 5)BKouJ0.P085ERc.m5(Yo?R $07*% BTUDIBOHJOH$POTVNFS#FIBWJPS6iU1 $PNTDPSF/GP; *OIPNFEBUBVTBHFJODSFBTFTEVSJOHDPSPOBWJSVTQBOEFNJD C Rb 0lGEg1,ik=J*hJRmP 1$,;/?-Px C u =C C u =C C u =C w5)x C u =C C u =C C u =C OLR_B; QQOOJF,;OL C RbFOii1P Cu =CR 0C5Ck=(k=Pm (.C0ZZ7hg* Cu =CR 0C5Ck=(k=Pm C0ZZ7hg* BDFCPPLPk -BMMZ1n WBO+BBSTWFME$).n 1PUUT)881$8BSEMF+ )PXBSFIBCJUTGPSNFENPEFMMJOHIBCJUGPSNBUJPOJOUIFSFBMXPSME Y r(Ei=RFw Cx o *OEVTUSZ.JDSP4IJGUT.POUIMZ5SBDLFS BDFCPPL:4G85/m,C ,BOUBS _F C Rb BDFCPPL,;OL C Rb HlGQ0R 5 BDFCPPL PkkC WFSBHF5JNF4QFOUXJUI.FEJBJOUIF64 F.BSLFUFS C Rbo OLR_B; $07*% BTUDIBOHJOH$POTVNFS#FIBWJPS6iU1 5A(d %JHJUBM3FQPSU )PPUTVJUF 4BMFTGPSDF 5IF4UBUFPG $POOFDUFE$VTUPNFST C6iU11VMTF$IFDLC*-L(dmJ45J B(a;(d O=;(dmJ45JB(a;(d ,(dge 2 TOLL(d5,Cmh7(dmJ45JB(a;(dmJ45Jo TOLnq,mC5C)r;(dCRmJ45JRR(dmC5J45JnqZr;(d5L.HL/.P0m IROjn$ )o r;(d(do sdS? R(.;(dv;kL/.IROjn$ O=;(dmOjhgPO=C0m ) r;(d CRmJ45JRR(d O=;(d J45JKwOw*KwOC5J45J(d ?r6C0 MBzC0 C0 kO2AxC0 kO C0 kOEgC0 J*8C0 :; CND 5L.0O*-QpJJRm ,AP0 BDFCPPLRRC(d 50O*-IOV0 QpJJRm,AP0BDFCPPL RRCOf2mEg1. gRO JJL/.o 5/jCn/jC?rGn5B1$ 5)O*-,v;P BDFCPPL PRR,(Eg1.m 2BS 5Gk0QpJJRmFA8I0+Pe)PG#EP0? BDFCPPL mEg1.LW5-x IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTUFDOP I.Ti( MJ BDFCPPLIOj0V(r(6(.8HmIOj oJR-V#2AD?+km1wfeko R,P0Ti TOLOL*9iH- kK5k D?+pGtU1$-So5(dmHho 5kRRRc.5L/.5J1$H0_ 5ks(dmh CLr+ BDFCPPLC05H BDFCPPLCRmC0)5J*kO m ) BDFCPPLCRmC0)5J*,k BDFCPPLPkk 5,v65Ko 5J0( W8?- q f(Y;C0FBCH- q v;vB( q uJ;uJB( q (.;.2kG?J8R?(m)k=J(?t03J8m .R(o ).C0y-)v(.yaJ8R?.b550PC0F F.; + + + C0F C0F C0F C 0 y -) + (r9P .n(n Ck=3n5PJ*D0nBO=. 0( V 0( +ya?HvKJ(-RR,()m?rR(k f(YKJ8s+f(YJOC05 *OTUBHSBN C5/YIOj)k=; BDFCPPL1$ VEJFODF/FUXPSL C5/YIOj)k=; 0VJO BDFCPPL LND(Y .BSLFUQMBDF F/K .FVG L .FVG VEJFODF /FUXPSL.BSLFUQMBDF OLR_B;9u=+H+R03(k=mzR3 zRA-VGJR?HkK5LMLf(Y TOLC0m?r(Y(KJ?t0VCOLk uJv;k uJ v Q*JOB 8 R?OVoH5z?C0Ps,R4AmJOo 24 03 HOYk 2.0 ,)OHP0Tim v;-JB st.d +Rst.81$kO)LLJRm5B0O 03JR?PJg.E)()O eP LRLR o 5PmE ?8OP8 h5mJRRcc?PIGLPR6 ARI*P?7,d$I ?)s0Jdk L-xJg1 o0C c#.7ah0= ioL/.o0CP?P1wm H0b CL/.H .?2A1w5)OE*-QpJJRm,A88O)Ow - R?5.mv-P0Tif,)OHv;kL/. uk0D(s0P Zm)O/p(J5HIOj0,58s+5z(dKw/B ;(dKw/B 30 03 J,C 2.0 Facebook R,P0Ti Facebook R,P0Ti ;(dKw/B n71$Y 74uJK I=035F I=R?EmbF Pm;(dv;-1$ 035mJO R?EmL-V.C n71$Y 50BRn7?1 mnaS0( Yk o ?M,(d1$Jdv;k03p)B?/Yn7)k=1$/IOj )k=RR( o n7OL.k=m0( JB JB uJK I=035F I=R?EmbF H0b d.1wfeo uJK )k=RR(m?rYO )k=RR(m n )k=RR(m. Y F)OC00Dk=J* L/. n KJ0VmC0TTDnOTi1$-/H p)BC0(dKw/B TOLTR-JhnaS/L/.,vhKwS ,1* o GKJmP 1wfexnaS nP OjSSxnaS = naS0( . xkP03U0V(k=8s+C0naSRn7R?8)0( RR8CL/. BDFCPPLC0mOjhgo 50PRj. I/J(dC JR1$(9 (k= TOL1wfeo0CIn7OnaS (9u,C8Rj.;5PJ*D0naS (9uL/.A.naS KJnaSo55W -xEC0viB,(YKJ 0( H-A(Y c?-. J?H-A(Y Pm8Teo 0( A(Y JB JB Facebook R,P0Ti ;(dKw/B C0TTD C0TTD F/K H.f(Y03k= -/ H 4 _B ) -F ( -/ H 4 _B ) -F A-V 5zR-/(rPL F/KTTD+-Dk= , ?hRcdfY1$ Te,D.B BDFCPPL:J(U,Sa/ 1wfeAz P0F51wfem # EN = F/w s2,;x-F 1wfemPsC9u(f = GH-vLy P0L(+Rc)I 0( (+v/PIam)LG= PL NDOOjSS P05NDOgFVSPN0OF4DSFFOUPJWF BDFCPPL*2m6po o.KM(uJv;knD?IOjHpG/TOLIOj-SOV2C0vo =k?,+R1HP0d 1wfeIOj H2IOj ?rC0 Do you recall seeing an ad for Samsung Galaxy S7 on mobile device/online in the last 7 days? No Yes Not sure IOj C0Ehg 5GC 1wfeEhg 5GC o0C dG*C 29iC LC H0bC )O5(dJOZ8oJB JB HpGD:$0_D(d5zsdHOo KZ0Z(dJOZ0Pk 58v;kHO ?Zk(9u?/1mOjSSxH v;kksd?Z K-?Z5 8FL/.5 IOj U,Sa/ A o -VA=C0 Facebook CB BDFCPPL0V(rC0 $PMMBCPSBUJWFE J 1wfe 65 C Rb C RbR BDFCPPL0V(rC0JO0_mOL L/.2A1w0hhg-L)IP st.8OV0 +(amfE o 0V(rC0P TOL?P0m,#H.W.50b(fO?r0Vm2A1wo N|(rv/; P=/g(ZRC0/p03(k=A-V-/HD?OjSSxH :$J0bfO?rRc= 0+=(C09 .,fm2A1wmO1$) w?1? 03Sn0P 03Sn0PSn,;n.,f1$f uJ RcuJ x K-?Z5wk=5PC,v;x LmRR(J(-VAC0v;kP*/LkP */L9 .(.w(9u.,fIfxTOL .YOR0+.0+1wfem91$E59 .(.w(9u.,fIfxTOL1wfe 9P9n.,f1$1wfe2A1wm f)n2A1w?)mJ0 x hJ0wSn,;n.,f1$1wfe2A1wmf)n 2A1w?)mJ0 x f(Y + BDFCPPL .FVn .FTTFOHFSF/Kn VEJFODF/FUXPSL vPmf(Y8 03(k=, /A03-xEnaE6viB,(m 0V(r(6C0 /SSn1wfe(k=mJRc C0-/H ;60)BJ03p)B:$J?PD(/Amu Ck= .naS1$naE6)HnaSm9 L/.C4C QFU ?-x;(k=0V(rC0L/. u1SPKFDU*OTUBHSBNn$Qz C Rbo -Dk=1wfe,;C0 C0 W.H JO(. IOj 0bnaS0( C0 #SBOEFE$POUFOUE P,mPFo B5=o (k=1wfe,;Jhn7On1wfe o0Cn(I n o 1wfe,;P-/(rOI0d2A)L/po 1wfe,;C0 1wfe,;C0 1wfe,;C0n7mnq,0( U0V)1wfe,;(k=1wfe,;C003L( J8HWy5,n7 GmnaS0( o (.C0naS .KMn7On1wfeo0Cn(n nIBO=.YO o D?IOj1$5 .G-VAR?PQpmJd,v; o )1wfe,;03Gm1wfeRRnmP0DX*-/(rOmx -/(rOm x ? 5/;0P5 F-F;kQF1$9NF CA; ? 5/;.B F-F;9NF )B= $mxC0 1wfe,;C0m/-F n7m0( -/(rOm x ? 5/;0P5 F-F;kQF1$9NF CA; ? 5/;.B F-F;9NF -/(rOm x ? 5/;0P5 F-F;kQF1$9NF Gm naS0( CA; ? 5/;.B F-F;9NF n7m0( ,vJB 1wfe,;03 +-/(rO5m1wfe ,;BBCSGm.FVB=o 5 *OTUBHSBNCk= o 9uSS = BCS0V(r(6o ad,G030ZP B0+JSBmR=5 )(B9uSSGGLG.S0V(r(6 LCmR03ePe5*B=0k=oBo $,-5LCGJJ 8JdI-5N|(ro9uSSGwX io x SowH ; .E?0V(r(6R f5 BmRo Bo PD1wfe,;B -/(rO-YKw/B J-LnaSB=d,0_c?-08SowH;9uSS MBzUSSBmRo X?CK08C0k=5OC0L/.P1wo0C IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTIVBXFJQIJMJQQJOFT o0C L H0b H2 HnaS k=r( 1wfe) naS L/.1wfeo0C 2A1w0B 2A1w) k= (d2A1w ?rRRJ ah00( m,o c? C05GC L/.c? )kO=a1w,0/6C0RL/.a1w o0C c? 1wfeo0C L/.c? c? d.H0bL/. c? /6p IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTBTVTNBMBZTJB c? $1wfe,;? H0bL/.+c? c? $1wfe,;0V.? H0bL/.+c? 5 7BNQmC.RLCImPa1w 5r;(dv;kL.1wfe (dC0?H0bL/.+ c?o $1wfe,;m/Y?r)k= Z/6pgH-V(rm,;( CBP BDFCPPLCk=,;L(mkgPm/k0O=CooPIJg# A0h RRRc03J2Ym2A1w1$1wfeo 9uSSkO2AP?0Vmk=J*1$ +zRC.Tu(1wfeENo CBm(BsCv/0+= ,-)03$Io 0b,iLC )O03BGm BDFCPPL, os+C0TTD03L(-/H /m?rt_ k=5Jg#RcgfmC0 (d7EuH-0D 0( ?C=. ?5OjSSxHC0 030DPJ*nlLy5C0B-V(rJk=B,(1$GL/.IOj(9u2A1wk=vok=J* 0+=c?- DZ; I 0.5C*wk=nqR5CS 035C0viB,( SJgDnqR w .FVG; -/HTTD;/pP(d C0naS;1wfeo0Cnn7O n (1$. x6;uJK d.0?0.;C0viB,(oP5C0viB,(XooP5C0 viB,( CC0R0K$mEg1. ) ).FVB= (k= .FV; p ?r 3C0k=C5.FV 1$0hf5m9P CC0R0K$mEg1. ) *OTUBHSBN I k=J*-gwk=+GC0 k=J*9 /pP(dmC5FP/(YPs2 H; 3C0nOEKo(k=C0viB,(P1w0B 7JWP0B+PRDv 3 (PJ*ts (dJRmf1$.Jo 7JWP m$/,8Ko c? 7JWP; IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTWJWPJOEJB IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTEVCBJQSPQFSUJFT K:5a50B+ 3C0 VHNFOUFE3FBMJUZE AL/. K:5a5; 3C0 AzC0 _B muAz0?I+(P ) 3C0(.7. ) 3C0(C0)5J L/.+ ) /YC05G)k= IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTPOFQMVT hC0k=5OBDFCPPL.FTTBHJOH4VSWFZ BDFCPPL:AIKwAmB50-OL5+ BDFCPPL*2OLR_B;.PUJWBUJPOT .JOETFUTBOE.PUJWBUJPOT .JOETFUTBOE BDFCPPLTi(-S C Rb ,?C0 y51wTC0mIOj x o0C L H0b H2 HnaS k=r( 1wfe) naS L/.1wfeo0C 2A1w0B PJ*Rj. 2A1w) k= (d2A1w ?r$POWFSTBUJPOBM$PNNFSDF UIFOFYUHFOPGH0E+9u n7 BC00O+ 0pZRGm)k=BG0+(G-ZmZ(.; 2-x 0B 20_ naP k=J*5Gm .FTTFOHFSOL BDFCPPLCk= OL Cu =Co BDFCPPL*2OLR_B;4UBUFPGUIF$POOFDUFE$VTUPNFS 4BMFTGPSDF3FTFBSDIowHS+R?03J BGRpGtU2A1w)LGmk=J*,(d BDFCPPL-JWF (fKFRc BDFCPPLI *OTUBHSBNBJ*m ,vKw/B 9uSSGRc BDFCPPLI *OTUBHSBNBJ*-0+5vLysAmh7 2A1w0BIc? In9. 1$ZK |v7IRc|Ev7 . . LJS nlNDR1$nlND0_mR( nlNDJrp -Dk=un8I 1*nlND /k0mKYK .J JP|v7 0B-LF/K c?0|)0Bm( 5nlND D 5nlND-x0_1$nlNDRHEmH 5M*8n81$vLy o p)BRc03k=m8k=8 o L-xB)B=IN.B=0B nlNDo?tR?8oGm nlND o A4A o 5KoK-nlNDwRR9i5PZx ( ENIsAmRo IOj nlND-x nlNDR nlND0_ no:$JnnM*8?CKo 1$ 8Gm6R)LG o ?nlND -gIAz,-LGvim ,k/9u(f-Dk=nlNDRL/. BDFCPPL1$*OTUBHSBNC0503k=w0%Rc9Pxo AnlNDP RRP03L-xLJS nlNDUR0_G03P CKJ SN.2A RS1wfe o BDFCPPLo .C0 ).BDFCPPL.G03B BDFCPPL5ALC.o G03-Dk=.C05 BDFCPPL .FVGmR(Ojhg o )P$5C 5F/KJ(; (dm(F;/jC)O5 BDFCPPLPkK(d1$r;(d ah0P=fOmd. H0b Pm,;v;k;R52?rmnJ,;J8ah0P=fOm , 0GmYO7.;5P=fR/jC)OR?2Y0b2A 0GR2( E2kPC0+ :PV(PWJ065/jC 0CA5 ?mLWbfO C Rb P C Rb P, BDFCPPL*OTUBHSBN?GmP=fd $POTVNFSKPVSOFZTVSWFZ BDFCPPL:4 (. 7PEBGPOF1MBZ5 BDFCPPLJO1wfeo 1$d.C00_I. L/.+Ck=3 37C4 ,C/.C4 R?7R #5 *OTUBHSBNF/K-V(r+ H *OTUBHSBNC0CRm (G-Z+Lhg7C4 *OTUBHSBNC0CRm CBP( C0)5J nqZ, #; IUUQTCVTJOFTTJOTUBHSBNDPNTVDDFTTGCC 7PEBGPOF; IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTWPEBGPOFQMBZ /jC)O5 BDFCPPLPk(dm.FV 0B (k=B BDFCPPLPk L w C Rbx nlNDnR7PQ m ?0O5lG Q00_nBnlND OLR_B; :PV(PWJ065/jC 0CA5 ?m0O C Rb P C Rb P Cu =Co | ; 5 st.8 HpGY; Cu =Co |; 5B/ 5B/ 5B/ BDFCPPLOL w/jCx65C_ ?m/jCk=J* C Rb PE20 :PV(PWJ065/jCCA5 ?mLWbfO C Rb P C Rb P0OTKRFO /?1$5) o | ; G Rco5f=IGn,(Rc(d 1$P6(dah0 P=fOmd.H0b Y5,#po5P=BRn-L= Glm,; P TIJSWBBEUUB IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTBBTIJSWBBEBUUBR(PJRm0B (Y 6CFS -Dk= hC0).7 IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTPOFQMVT c? ) c? OLR_B; 7JWP; IUUQTXXXGBDFCPPLDPNCVTJOFTTTVDDFTTWJWPJOEJB P=fOBRn-L0Hm,;$03.1wfe5 BDFCPPL1$*OTUBHSBN?hH OLR_B; :PV(PWJ065/jC, 0CA5 ?mLWbfO C Rb P C Rb Po | ; 5f=RGBR5 BDFCPPLI *OTUBHSBNn-L1wfe 2Am1x.= OLR_B ; 65n$Qz *1404 ,5*OTUBHSBNmJ0 fOBRn-L0Hm,; fOBRn-L,(Rc ,; R5. /C?/jCf=)OnJn03)L1$.0Jk= )LGm,;n$Qz,5 *OTUBHSBNmHpG65/jCC_ ?mk=J*oOLR_B ; :PV(PWJ065/jCCA5 ?mLWb fO C Rb P C Rb P0OTKRFO 1$?1$5) oOLR_B n$Qz,5 *OTUBHSBNmHpG65/jC 0C_ ?mk=J*o?5GH-,#m0P 0KnEg1 f69iOcn *OTUBHSBN$0Bm , *OTUBHSBN$ 0Bms0J,; $?r 2A1wm Rj31$ *4D1$ ?k=1w P=R$ (?fd0-L$mEg1 /555 *OTUBHSBN J :PV(PWJ065/jC 0CA5 ?m LWbfO C Rb P C Rb Po | ; 5f=RGP0R?HfHn-LR52?rmC0= | ; 5f=RJ8R52?rJRc)LG?GRc8= /jC)O5fPR?2Y nR52?rmC0 R52?rm,; J8RcOjah0/jC fOm, c?FU Pm,;v;k;R52?rmnJ ,;J8ah0P=fOm, $03Eg1P=RmfdJ8RcOj ah0/jCfOm, R,P0Ti ).1wfe,;C0 #SBOEFE $POUFOUE -Dk=0V(r(6nJ m8nJhW.H ).,#A(YX*R?HfHn-L R52?r,;m0( 1wfe,;C0 1wfeo0C 29iC h )ZVOEBJ 5 *OTUBHSBN 1$BDFCPPL C0R( VSBm0B OLR_B; BDFCPPL1wfeL/.HpGo R52?rmC0 R?JDpfOm, ,#A(Y 82.FV(. KR52IOj C0$-/(rm nJ,;X*R?80( c? c? -Dk=C0H.y5EY Of2Jg#g )OmR520D/kJ8 c?FU 9uSS)OJ8nlLy5P=fR /jC)OR?2Y0b2A0GR2 ( 2Y(k=GB,( r1$GC05?DkO2A d *OEVTUSZ.JDSP4IJGUT.POUIMZ5SBDLFS BDFCPPL:Jo ,BOUBS1SPGJMFT-8D?m5AHpGuOL_B5YHpG w C RbxD:$m0Od_B ) .7R(k= 8IBUTQQPm ) a7 Y-xm ) P=RGRj.IkP03U0V(k=8s+C0naSRn7R?8 )0( RR8CL/. BDFCPPLC0mOjhg n7?1 m0( -VA= Facebook/Policies/Ads 06 Jk=4_B -/HbH- Facebook 1$Instagram C00BKw/B Facebook/Business/Ads-guide/ -/H Facebook/Ads/Creativehub Mobile Studio Facebook/Business/M/Mobile-studio ? J0VGm Facebook 0V(r(6 0V(r(6naE6 Facebook/Business/Partner-directory/Search Facebook =P0i Reachtheworldonfacebook/M/Reseller gg8