2021年1月刊服装行业趋势小黑盒.pdf

服 装 行 业 趋 势 2021年1月刊 1 2 Hashtag 主题名称 镂空连衣裙 镂空连衣裙通过镂空将简约版型变为现代经典款，镂空设计不仅 为简约连衣裙增添装饰效果，也可通过局部聚焦如腰部或背部镂 空为连衣裙增添亮点，或者将镂空与拼贴结合来打造俏皮造型。 The cutout dresses are using cutouts to transform simple shapes into contemporary classics. Cutouts add a decorative finish to simple dress shapes, or try a new take on waist-focus or backless cutouts, or create a cute detail by combining cutout with splice. 三级类目 女士连衣裙 Womens Dress 100005726 排序 属性项 核心属性（中文） 核心属性（英文） 1 时尚元素 镂空 Cut-out The Cutout Dress 3 Hashtag 主题名称 紧身连衣裙 紧身连衣裙在新的一年将继续受到市场青睐，建议通过短款来打造性感风格， 通过中长款和长款来打造简约优雅风格。用低圆领、方领、polo领、心形领、 抹胸款为设计增添特色，也可配以镂空细节来营造前卫感并增加性感度。值 得注意的是舒适感是紧身连衣裙设计的首要元素，在面料选择上应以弹力、 柔软、透气为重要考虑因素，建议增添加大码以适应更多人群。 The bodycon dress is a focus on core shapes. Mini length contributes to a sexy look, while mid to long-line lengths lend the look an easy elegance. Highlight the design with scooped, square, polo-style, sweetheart necklines, or create directional appeal with cutout details. Comfort is a design priority, offer jersey and knit which is elastic, soft and breathable on this core item for commercial success. 三级类目 女士连衣裙 Womens Dress 100005726 排序 属性项 核心属性（中文） 核心属性（英文） 1 特点 透气，加大码 Breathable, Plus Size 2 领口 低圆领，抹胸款，方领，V领，圆领，鸡心领，单肩带，挂脖 Scoop, Strapless, Square Collar, V-neck, O-neck, Sweetheart,One-Shoulder, Halter The Bodycon Dress 4 Hashtag 主题名称 迷你连衣裙 将经典迷你连衣裙作为展示色彩、印花、纹理的载体。复古迷你 连衣裙，长及大腿，采用60年代风格直筒版型设计，搭配大胆配 色、满身印花、创新面料，保持极简外观。 Use the classic mini as a canvas for color, print and textiles. Just as important as last season, the retro mini dress proves its apparel as a trans-seasonal wardrobe classic. Tigh-grazing minis take on a 1960s shift shape, and using this simple shape to play with bold colorways, all-over prints and innovative textiles, or keep the look of minimal. 三级类目 女士连衣裙 Womens Dress 100005726 排序 属性项 核心属性（中文） 核心属性（英文） 1 裙长 迷你，及膝 Above Knee/Mini, Knee-Length The Minidress 5 Hashtag 主题名称 浪漫连衣裙 浪漫连衣裙曾在夏季市场大获成功，今年推荐继续改良浪漫款式，使其成 为日常穿着、特殊场合甚至婚礼的完美选择。本季流行的甜美女性气质， 配合花朵图案或者精美刺绣，材料方面可采用羽毛的薄纱、手感柔软的府 绸或富有垂感雪纺来制作，添加泡泡袖或者荷叶边细节来增加柔美感。 Romance is always a commercial winner of summer, perfect for daywear, special occasion even weddings. This seasons pretty feminine mood offers a large potential market of floral patterns and delicate embroidery, cut in featherlight sheers, soft-touch poplin or draping chiffon. Ruffle details and puff sleeves remains key details, which keeps dresses continue to evolve the commercial success of summer romance. 三级类目 女士连衣裙 Womens Dress 100005726 排序 属性项 核心属性（中文） 核心属性（英文） 1 轮廓 A字裙，不对称，修身，收腰大摆，前短后长，宽松型，百褶，直筒 A-line, Asymmetrical, Bodycon, Fit and Flare, High/Low, Loose, Pleated, Straight 2 面料类型 薄纱，欧根纱，绣花欧根纱，色丁布，绉布，蕾丝，天丝，雪纺 Tulle, Organza, Embroidered Organza, Satin, Crepe, Lace,Tencel, Chiffon The Romantic Dress 6 Hashtag 主题名称 伞裙 伞裙因其独特的大摆造型，为久经考验的波西米亚主题和复古主 题注入浪漫气息，让下装显得更加夸张、富有女性气质。建议裙 长为中长裙，面料采用有型的绸缎、棉布、网布等。在细节上， 波西米亚风格可通过围裹、层叠等设计来增加亮点；复古风格可 通过褶皱、层叠网布来翻新经典造型。 The full skirts add romantic drama to tried-and-tested Boho and Retro themes. This category emerges across a variety of looks, bringing drama and femininity to the bottom half. Boho-inspired looks dominate in structural satins and cottons worked into wrapped or tiered styles, while Vintage-inspired look reworks the classic 1950s style with contemporary pleats and tulle layers. 三级类目 女士半身裙 Womens Skirts 349 排序 属性项 核心属性（中文） 核心属性（英文） 1 风格 休闲，波西米亚，复古 Casual, Bohemian, Vintage 2 裙长 及膝，至小腿肚，至脚踝，拖地 knee-length, Mid-Calf, Ankle-Length, Floor-Length The Full Skirts 7 Hashtag 主题名称 改良松紧半裙 改良版本的松紧半裙，大大提升了舒适感和适穿性。通过松紧腰 身，套裙的穿着方式，对面料和款式进行改良，如柔软但不松垮 的面料搭配A字裙版型，将居家和外出造型合二为一，适合多种 场合穿着，同时可适应各种身材、各种年龄的消费者。 The pull-on skirts elevate elasticated skirt styles to promote comfort and ease of wear. Consumer has come to expect the easy of stay-home style and outwear to extend into skirts. Introduce elasticated waistlines for ease of wear, this will appeal to a broader range of body types and demographics. It will also create soft volume, bringing a gentle update to the A-line styles of previous seasons. 三级类目 女士半身裙 Womens Skirts 349 排序 属性项 核心属性（中文） 核心属性（英文） 1 设计 A字裙，百褶裙，不对称，工装裙 A-line, Pleated, Asymmetrical, Cargo, Straight Skirt 2 裙长 及膝，至小腿肚，至脚踝，拖地 knee-length, Mid-Calf, Ankle-Length, Floor-Length The Pull-On Skirts 8 Hashtag 主题名称 浪漫女士衬衫 轻薄面料、宽大荷叶边、精致刺绣是浪漫风格春夏女士衬衫取得 商业成功的关键细节，在产品展示时可搭配简洁的牛仔裤，来淡 化这款个性单品的礼服性质，为消费者带来更亲切、熟悉的感觉。 Sheer materials, ample ruffles and delicate embroidery are keys to commercial success of romantic blouses and shirts. Display it with humble jeans, to reduce occasionwear feeling and bring familiar feeling to consumers. 三级类目 女士雪纺衫/衬衫 Womens Blouses deep pleats paired with a significant taper will achieve that balance. The cropped ankle length will help keep things modern. While chino and suiting fabrics work well, consider tech fabrics such as a nylon blend. 三级类目 男士长裤（非牛仔类） Mens Pants & Trousers 127734137 排序 属性项 核心属性（中文） 核心属性（英文） 1 板型 宽松 Loose 2 前幅风格 打褶 Pleated 3 风格 休闲 Casual The Cropped Pleated Trouser 14 Hashtag 主题名称 直筒牛仔裤 随着时代变迁，修身及紧身款式逐渐让位常规直筒裤，核心合身牛仔廓 形成为男士们的热门之选。采用低腰设计搭配深内缝，打造宽松廓形。 参考Neuw等品牌，运用环保面料与水洗工艺打造至真复古造型的丹宁 款式。 Times are changing and slim and skinny fits gradually give way to regular, straight fits as the core jean fit for men. Cut low on the waist with a dropped inseam for a loose silhouette. Brands such as Neuw prove that you can create authentic vintage-looking denim through low-impact wash and responsible fabrics. 三级类目 男士牛仔裤 Mens Jeans 127734136 排序 属性项 核心属性（中文） 核心属性（英文） 1 牛仔裤款式 直筒 Straight 2 工艺 洗水 WASHED 3 板型 宽松 Loose The Straight-Leg Jeans 15 Hashtag 主题名称 考究工装短裤 一直以来被认为风格平淡的工装短裤已然重回时尚男士的衣柜。工装短裤最 初借鉴了流行的户外和实用风格，现已经呈现出多种造型风格。个性口袋细 节十分流行，尤其能够为考究造型增添一丝新颖感。虽然该款式通常与实用 和功能性拉链与口袋相关联，但不妨改以奢华面料打造出简约外观，呈现新 颖而含蓄的气质。 The cargo short has returned to the wardrobes of fashion-conscious men after years of being the avatar of styleless dressers everywhere. Initially sparked by the ongoing fascination with the outdoors and utility, the cargo short can now be seen in several stylish iterations. The statement pocket detail has been trending, especially when adding an unexpected nuance to smarter styles. While it can easily accommodate utilitarian, functional zippers and pockets, instead opt for a stripped-down, minimalist version in a refined luxe fabric for something that feels new and less literal. 三级类目 男士短裤 Mens Shorts 127734138 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 工装短裤 Cargo Shorts 2 装饰 口袋 Pockets 3 风格 休闲 Casual The Smart Cargo Shorts 16 Hashtag 主题名称 长袖量感衬衫 微量感让服装跳脱出传统领域，迈入时尚新世界。长袖衬衫就是范例。量感版型为 纯色和条纹的牛津衬衫带来现代感，可以搭配休闲西装；量感条纹衬衫本身也是一 款个性单品。醒目对比条纹的长袖量感版型展现出90年代怀旧感，但纯色效果也很 好。使用轻盈棉府绸或高级牛津布制作，用落肩和宽袖打造时尚街装造型。 A little extra volume can push a garment out of classic territory and into the world of fashion. The long- sleeved shirt is a perfect example. An oversized fit will put a current spin on both solid and striped Oxford shirts that can be worn with relaxed tailoring, or depending on the stripe, as a statement piece by itself. Oversized, longsleeved styles in sharp contrasting stripes offer 1990s nostalgia, but solid options work too. Choose lightweight cotton poplin or a fine Oxford cloth, dropped shoulders and billowing sleeves for a look thats polished and street-ready. 三级类目 男士衬衫 Mens Shirts 126648004 排序 属性项 核心属性（中文） 核心属性（英文） 1 衬衫类型 休闲 Casual 2 图案类型 条纹/素色 Striped/Solid 3 袖长 长袖 Full The Oversized Long-Sleeved Shirt 17 Hashtag 主题名称 箱型衬衫 实用与度假款式在男装市场中表现稳健，短袖实用衬衫即是其中 的典型代表。保留鲜明利落的廓形，采用宽大方正的箱型衣身与 衣袖设计。夸张方领有助于平衡比例。除了商业靛蓝色彩，也可 以选择全幅提花、华丽花卉刺绣等俏皮的更新方式。 Utility and resort shapes are a consistent theme for menswear, with a short-sleeve utility shirt ticking this box. Echo the resort shirts voluminous update, focusing on rigid denims for a more structured form. 三级类目 男士衬衫 Mens Shirts 126648004 排序 属性项 核心属性（中文） 核心属性（英文） 1 衬衫类型 休闲 Casual 2 领型 翻领 Turn-down Collar 3 袖长 短袖 Short The Boxy Shirt 18 Hashtag 主题名称 全件印花帽衫 简约套头连帽衫是一个恰到好处的混合体，同时受到时装和基本 款消费者的青睐。通过醒目全件印花进行更新。相片图案、迷幻 色斑、奢华和返璞归真等风格印花，众多趋势主题启发该日常单 品设计灵感，使其摆脱基本款定位。 The simple pullover hoodie is a great equaliser, adored by the fashion customer and those looking for wardrobe basics alike. Look to bold all-over prints as an update. There are plenty of trends to inspire exciting choices that keep this everyday staple from feeling basic, from #photographiccomeback imagery to #psychedelic splashes, #nomadicluxe and #homespuninspired prints. 三级类目 男士帽衫及卫衣 Mens Hoodies & Sweatshirts 127734132 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 套头 Pullover 2 工艺 印花 Printed The All-Over Print Hoodie 19 Hashtag 主题名称 箱型极简T恤 介于慵懒舒适和精致极简之间的箱型极简T恤可搭配休闲西装或 宽松运动短裤。应用最极简设计，彰显少即是多。面料应用奢华 触感棉质地，衣身元素包括落肩以及长至肘部的袖口。黑白两色 为绝佳切入点，可辅以精致夏季色调。 Existing in the grey area between slouchy comfort and sophisticated minimalism, the boxy minimalist tee looks equally good teamed with a casual suit as it does with a pair of baggy gym shorts. As with most minimalist designs, less is more. Look for cottons with a luxe hand and bodies with dropped shoulders and sleeves hitting near the crook of the elbow. White and black are a great starting point and can be complemented by sophisticated summer shades. 三级类目 男士T恤 Mens T-Shirts 127734143 排序 属性项 核心属性（中文） 核心属性（英文） 1 材质 全棉 100% Cotton 2 图案类型 素色 Solid 3 袖子款式 短袖 Short Sleeve The Boxy Minimalist Tee 20 Hashtag 主题名称 镶边polo衫 选用经典珠地布制作修身但不紧身的衣身。双色衣领颇具动感， 单色衣领和同色系条纹则更优雅。通过镶边衣袖提升运动感，无 扣衣领打造时尚复古外观；隐形按扣门襟则显得简约现代。 Choose classic piqu fabrics in slim but not tight bodies. Two-tone collars feel sporty, while single colour and tonal stripes seem more refined. Piping on the sleeve up the sporty factor. A no-button collar has a cool retro look, while a hidden snap placket feels minimalist and modern. 三级类目 男士Polo衫 Mens Polo Shirts 201152102 排序 属性项 核心属性（中文） 核心属性（英文） 1 领子 翻领 Turn-down Collar 2 图案类型 素色 Solid 3 袖子款式 短袖 Short Sleeve The Tipped Polo 21 Hashtag 主题名称 实用马甲 在过去几季中，源自飞钓装备的马甲已成为众多设计师与街头弄潮儿的热门选择。在 2019春夏线上零售新品中，工装/实用马甲在英国同比增长13%，在美国同比增长 25%（WGSN Instock）。其多口袋、牛角扣、铃铛、口哨等设计为翻新提供了充足 的发挥空间。通过印花与图案为款式注入时尚感。全幅几何图形、奇特格纹与同色调 色块将备显新意。其他细节几无限制，但注意谨慎而行，因为越多的口袋易导致款式 的商业价值有所下降。 Over the past few seasons, the gilet has become a favourite piece for many designers and early adopters at street level. At online retail, utility-style gilets increased by 13% in the UK and 25% in the US YoY across S/S 19 new-ins (WGSN Instock). With its multiple pockets, toggles and other bells and whistles, there is plenty of room to keep things fresh Give this style a fashion finish with the introduction of print and patterns. Global geos and quirky checks will feel new, as will tonal colour-blocking. As for the rest of the details, the sky is the limit, but be wary, as with each additional pocket the style becomes less commercially viable. 三级类目 男士马甲背心 Mens Vests & Waistcoats 127734145 排序 属性项 核心属性（中文） 核心属性（英文） 1 衣服门襟 拉链 Zipper 2 应用 户外 OUTER WEAR 3 装饰 前袋 Front Pocket The Utility Gilet 22 Hashtag 主题名称 保暖上衣 该款式作为轻盈夹克/中间层以及保暖单品出现。将设计考究的 保暖上衣融入运动休闲与城市风格的款型，完美迎合追求少而精 的消费者。高端无缝针织与功能填料使该款上衣能有保暖及提供 舒适感。透气防水外层与正面的平面绗缝以身起到防风保护作用. This multifunctional top acts as a lightweight jacket, mid-layer and warm-up piece. It is also smart enough to be integrated into and athleisure or an urban wardrobe, making it perfect for those seeking better, not more. Advances in seamless knit and performance wadding mean this top can deliver effective thermal regulation and comfort. 四级类目 户外中间层&羽绒服 Insulated & Down 201346312 排序 属性项 核心属性（中文） 核心属性（英文） 1 领口 简洁领口 Clean neck line 2 功能 透气/防水 Breathable/waterproof 3 衣服门襟 暗拉链 Zipper Insulated Top 23 Hashtag 主题名称 环保轻薄旅行夹克 环保物料制成,轻便可收纳，同时具备防风防水特性，同时实用口 袋细节在满足户外多场景出行的同时抵消你的碳足迹。 面料采用环保材质如再生织物由科学回收的宝特瓶, 经过颗粒化, 纱 线线制成的100%环保的旅行服. 化及织造的一系列工序衍生而来。 Made from ECO friendly fabrics, the eco travel jacket has multiple functions involving windproof, waterproof, and lightweight, which enhance its functionality. Travel whilst offsetting your carbon footprint. This new travel jacket made from eco-friendly material like 100% recycled fabrics and insulation all derived from recycled PET bottles which follows the Repreve process of bottles to pellets to yarn to fabric. 三级类目 户外登山服 Outdoor&Hiking Clothing201274174 排序 属性项 核心属性（中文） 核心属性（英文） 1 功能 超轻/防水/防风/环保 Lightweight/eco-friendly/windproof/waterproof 2 颜色 素色 Solid 3 风格 软壳夹克/休闲 Soft Shell Jacket/Casual The Eco travel jacket 24 Hashtag 主题名称 高腰瑜伽裤 越来越多的既能保证运动的便利又能提供更好的机动性，从可环 保面料制成的四面弹面料可以实现这种趋势功能。同时结合镂空， 脚踝系带，腰间隐藏口袋（放置卡、钥匙）可以增加设计感和多 场景的使用场景。 Most retractable development, offering hypermovement and mobility, and the ultimate snapback for retaining shape. Incorporate eco-jerseys into designs, including four-way stretch from recycled materials or recycled yarns for circular knits. Added fabric through the legs increases the range of movement as well as comfort while offering on-trend ruching design details. Peek-a-boo cutouts, ankle ties, stirrups or rib fabrics elevate this piece. 三级类目 瑜伽健身服 Fitness & Yoga Wear201275768 排序 属性项 核心属性（中文） 核心属性（英文） 1 功能 超轻 Lightweight 2 面料 四面弹 Four-way stretch 3 设计 隐藏口袋 Hidden pocket Flex Legging 25 Hashtag 主题名称 梭织两件套 夏季轻薄亚麻和大麻纤维面料应用于衬衫夹克和短裤套装中，打 造出日常的罩衫和舒适造型，体现出实用主义风格 强调简约性和包容性设计 采用原生天然染色面料，面料自身的触感和纹理将成为独特卖点 Interpret summer-weight linen and hemp qualities in shacket and short combinations for everyday cover-ups and comfort styling that nods to a utility look With simplicity and inclusive design Texture and interesting hand-feel will be the new USP 三级类目 婴幼儿套装 Baby Clothing Sets 31008 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 2件套 Twin set 2 面料 有机棉、亚麻、大麻、天然织物 Organic cotton, linen and hemp, natural fabrics 3 工艺 可持续性：天然染色、未漂原色 Sustainability： natural dye, unbleached Woven Twin Set 26 Hashtag 主题名称 长裤 哈伦裤版型：量感透气，穿着舒适 卷裤脚设计让长裤的适穿期更长 轻盈透气的平纹细布和亚麻面料，柔软又结实 Harem pant silhouette：keep the silhouette voluminous and airy, offering room to grow as well as easy dressing Rolled hems for extended wear lightweight, breathable muslin and featherweight linen providing softness and durability 三级类目 婴幼儿裤子 Baby Pants & Shorts 31005 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 哈伦裤 Harem pant 2 面料 薄纱、亚麻 Muslin, linen 3 颜色 靛蓝、粉蜡中性色 Indigo, pastel-tinted neutrals The Trouser 27 Hashtag 主题名称 工装裤 复古风微量感版型，使用纯正工装细节，如贴袋、粗明线、钩扣等 适合春夏季节的短裤长度 细条纹灯芯绒或丹宁适合春季过度，植物染色的天然亚麻和平纹棉布 适合夏季穿做 Update dungarees with heritage detailing, such as patch pockets, utilitarian rivets,hook and clasp fastenings Spring/Summer-ready shorts length Fine wale corduroy and denim offer transseasonal appeal, while lightweight muslin and natural linen are commercial for highsummer in vegetable-dyed tones 三级类目 婴幼儿裤子 Baby Pants & Shorts 31005 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 工装裤 Dungaree 2 面料 天然染色的面料/灯芯绒/丹宁 Organic, naturally dyed materials/fine wale corduroy and denim The Dungaree 28 Hashtag 主题名称 T恤 体现自然主题的趣味手绘图案装饰 设计上强调量感版型、宽领口、落肩以提升舒适感 使用触感和透气性俱佳的棉布、亚麻、大麻纤维面料 Play into the organic theme with whimsical hand-drawn graphics inspired by the natural world Opt for an oversized fit, wide-neck openings and dropped shoulders to promote comfort, along with the opportunity to extend wear for growing babies Natural fabrics including cotton, linen and hemp offer tactility and breathability 三级类目 婴幼儿T恤 Baby T-Shirts 31010 排序 属性项 核心属性（中文） 核心属性（英文） 1 款式 量感、宽领口、落肩 Oversized fit, wide-neck openings, dropped shoulders 2 面料 棉布、亚麻、大麻纤维 Cotton, linen and hemp The Tee 29 Hashtag 主