2020双十一白皮书.pdf

2020 2020.11 1 2020 2018 2019 2020 2019 20182020 3 2009-2013 2014 2015 2016 2017 2018 2019 2020 5 6 7 2 01 02 03 04 05 9 01 02 03 04 05 10 1 11 12 200+ 13 O2O O2O O2O 14 C2M C2M 15 27 11.11 - 0 3 16 03 04 0502 01 17 3X 5X vs vs 4X 5X 23 1250+ 21 900+ 18 /KOL/ 300 500 19 20 5G 21 02 04 0503 01 22 - - 23 24 25 26 KOL KOL x bilibili up up 70 10w up &30 up Bilibili 27 02 050301 04 28 29 4738 1.1 1 2 3 30 / 10.21 11.1-11.11 200+ 11.1-11.3 900 900 12.01-03.01 / 800-200 11.1-11.3 400 31 32 LBS LBS 3D 33 02 0301 04 05 34 50% 35 36 IP IP 70,000+ x 1,000+ x emoji 50,000+ x Farmer Bob 1,000+ 2020.11.11 12:00 37 5,000+ 9,000+ UV360 59 360+ 10,000+ 99.99% 2020.11.11 12:00 38 C 4,000+ 30,000+ 1,000+ 0 0 0 4,000+ 2020.11.11 12:00 39 MORRORART 1,000+ OLED 100+ 3Pro 8K 900+ KTV 1,000+ 2020.11.11 12:00 OLED 40 Srillex 2,000+ UV Pocket 2 5,000+ LemonBox 2,000+ 1,000+ 2020.11.11 12:00 2020.11.11 12:00 41 / 3000 80 42 43 K12 3 45 V 2 1 1 2 3 4 46 47 A I P L Anshuman Pandey Anshuman.P Stacey Li Stacey.L Yvette Zhang Y Lilian Gao 助理 Lena Tian Cheryl Zhou