IoT信号（英文版）.pdf

1 IoT SIGNALS IoT Signals SUMMARY OF RESEARCH LEARNINGS 2019 2 IoT SIGNALS The Internet of Things (IoT) is transforming the way people live and work. Beyond just the smart devices you use every day, IoT is revolutionizing the way companies do business allowing them to become faster, smarter, safer, and more efficient. Microsoft has been at the forefront of IoT, innovating and investing as IoT continues to gain traction worldwide. The IoT Signals report was created to give the industry a holistic view of the IoT ecosystem providing insight into adoption rates as well as benefits and challenges. The goal of the IoT Signals report is to better serve our partners and customers, as well as help business leaders develop their own IoT strategies. Microsoft commissioned Hypothesis Group, an insights, design, and strategy agency, to execute the IoT Signals research. A 20-minute online survey was conducted with over 3,000 decision makers at enterprise companies across the US, UK, Germany, France, China, and Japan who were currently involved in IoT. The research included business decision makers (BDMs), IT decision makers (ITDMs), and developers from a range of industries such as manufacturing, retail/wholesale, government, transportation, healthcare, and more. BACKGROUND3 IoT SIGNALS 10% not using, hasnt in past 5% not using but have in past Manufacturing 87% Retail or wholesale 90% Transportation 86% Government 83% Healthcare 82% BY MARKET US 87% UK 73% Germany 88% France 87% China 88% Japan 83% BY INDUSTRY IOT: THE BIG PICTURE In the commercial arena, the Internet of Things continues to grow in popularity. Business decision makers, IT decision makers, and developers at enterprise-size commercial organizations are incorporating IoT into their businesses at high rates, and the overwhelming majority is satisfied with the business results. As an outcome, companies are increasingly eager to adopt IoT. The enthusiasm for IoT adoption is global, and it also crosses industries. Among the enterprise IoT decision makers we surveyed, 85% say they have at least one IoT project in either the learning, proof of concept, purchase, or use phase, with many reporting they have one or more projects currently in use. (See Exhibit 1.) Adoption rates are similar across surveyed countries (US, UK, Germany, France, China, and Japan) and core industries (manufacturing, retail/wholesale, transportation, government, and healthcare). (See Exhibit 2) IOT SIGNALS RESEARCH LEARNINGS Business decision makers, IT decision makers, and developers at enterprise organizations are incorporating IoT at high rates, and the majority is satisfied with their experience. EXHIBIT 2 % IOT DECISION-MAKERS IN ADOPTION EXHIBIT 1 % IOT DECISION-MAKERS IN ADOPTION 85 %4 IoT SIGNALS 45% Somewhat 43% Very IoT growth shows no signs of slowing: adoption is projected to increase by 9 points over the next two years, meaning 94% of businesses will be using IoT by the end of 2021. (See Exhibit 3.) Companies who incorporate IoT into their businesses are happy with the results: 88% of adopters say IoT is critical to the success of their company (See Exhibit 4.). Nearly all decision makers are satisfied with IoT, most likely because they believe it has a strong return on investment (ROI). As IoT influencers and decision makers look to the future, even more expect to adopt IoT and find new ways to use the technology. We heard from those in IoT adoption that, two years from now, they believe they will see a 30% ROI, inclusive of cost savings and efficiencies. The continued success of IoT will also rely on other innovations: decision makers believe that in the next two years, AI, edge computing, and 5G will be critical technological drivers for IoT success. As IoT influencers and decision makers look to the future, even more expect to adopt IoT and find new ways to use the technology. EXHIBIT 4 % IOT IS CRITICAL TO OVERALL SUCCESS VERY the top two reasons that companies implement IoT are operations optimization (56%) and improvement of employee productivity (47%). The next most common use cases are safety and security, which 44% of companies view as top reasons to utilize IoT. 30% to 40% of enterprise companies also adopt IoT to manage supply chain, assure quality, track assets, and enable sales. On the whole, BDMs and developers view IoT as a way to streamline processes and work more efficiently. (See Exhibit 5) On the whole, BDMs and developers view IoT as a way to streamline processes and work more efficiently. EXHIBIT 5 REASONS FOR IOT ADOPTION 56% 47% 44% 40% 40% 31% 26% 25% 18% 33%6 IoT SIGNALS MANUFACTURING TOP 5 USE CASES TRANSPORTATION RETAIL/ WHOLESALE HEALTHCARE GOVERNMENT Tracking patient, staff, and inventory 66% Remote device monitoring and service 57% Remote health monitoring and assistance 55% Safety, security, and compliance 53% Facilities management 42% Public Safety 48% Infrastructure and facilities management 40% Regulations and compliance management 38% Fleet and asset management 37% Incident response 29% Fleet management 56% Security, surveillance, and safety 51% Manufacturing operations efficiency 40% Vehicle telematics and infotainment 38% Predictive maintenance 33% Supply chain optimization 64% Inventory optimization 59% Surveillance and security 48% Loss prevention 44% Energy optimization 40% Industrial automation 48% Quality and compliance 45% Production planning and scheduling 43% Supply chain and logistics 43% Plant safety and security 33% While IoT has beneficial applications across industries, each industry prioritizes different use cases, according to its specific needs. In manufacturing, the top use cases for IoT are: automation (48%), quality and compliance (45%), production planning (43%), supply chain logistics (43%), and plant safety and security (33%). (See Exhibit 6) For retail/wholesale companies, IoT is highly relevant for supply chain (64%) and inventory optimization (59%), while for transportation and government organizations equipment management and safety/surveillance are particularly important (40%-55%). Within healthcare, IoT helps companies track patients, staff, and inventory (66%), as well as assists with remote device monitoring and service (57%). (See Exhibit 7) EXHIBIT 7 ADDITIONAL TOP USE CASES BY INDUSTRY EXHIBIT 67 IoT SIGNALS Improves overall efficiency 55% Allows team to be more productive 42% Saves time for team to focus efforts elsewhere 35% Helps me be better informed and make better business decisions 33% Enables new types of business models 26% Increases production capacity 43% Provides my business with cost savings 39% Increases revenue 36% Reduces business expenses 35% Enables new types of customer offerings 27% Enables new revenue streams 26% Reduces chance for human error 45% Increases customer satisfaction 44% Increases companys competitive advantage 41% INCREASE EFFICIENCY 1 INCREASE YIELD 91 % 2 IMPROVE QUALITY 3 Once organizations adopt IoT, the top benefits align with the reasons they adopted companies experience increased efficiency (91%), yield (91%), and quality (85%). Enterprise companies are quickly starting to see how IoT can deliver a return on investment by increasing productivity and production capacity, reducing business expenses, and lowering the chances of human error. IoT can also improve customer satisfaction and increase opportunities for companies to make better and more informed decisions. (See Exhibit 8) Once organizations adopt IoT, they experience increased efficiency, yield, and quality. EXHIBIT 8 TOP IOT BENEFITS 91 % 85 %8 IoT SIGNALS Complexity/technical challenges Lack of budget/staff resources Lack of knowledge Havent found the right IoT solutions Security WHAT ARE THE CHALLENGES OF IOT ADOPTION? Despite its success, IoT is not without challenges. Both for companies striving to get IoT projects off the ground and for companies looking to use IoT more, the roadblocks are often the same: complexity and technical challenges, security concerns, and lack of talent and training. Companies who want to utilize IoT more find that complexity and technical challenges are their biggest barriers: 38% of companies say these are the reasons they arent using IoT more. Lack of budget and staff resources (29%), lack of knowledge (29%), and difficulty finding the right solution (28%) are the next most common roadblocks. Security is also a challenge (19%). (See Exhibit 9) Despite its success, IoT is not without challenges. Roadblocks include complexity and technical challenges, security concerns, and lack of talent and training. EXHIBIT 9 TOP IOT CHALLENGES 29% 29% 28% 19% 38%9 IoT SIGNALS Enough available skilled workers 10% 47% 43% No need for talent Not enough available skilled workers Enough available resources to train workers 10% 44% 46% No need for training resources Not enough available resources to train workers Lack of talent and training present challenges for almost half of IoT adopters. In this relatively new field, its hard to find workers with the right skills and experience. 47% of companies that have adopted IoT report that they dont have enough skilled workers (See Exhibit 10), and 44% dont have enough available resources to train employees (See Exhibit 11) EXHIBIT 10 TECHNICAL TALENT ASSESSMENT EXHIBIT 11 INDUSTRY TRAINING ASSESSMENT10 IoT SIGNALS Ensuring network-level security (strong user authentications for network-level data) Tracking and managing each IoT device Security endpoints for each IoT device Updating encryption protocols Conducting comprehensive training programs for employees involved in IoT environment Performing hardware/software tests and device evaluation Making sure all existing software is updated Updating firmware and other software on devices Securely provisioning devices Changing default passwords/credentials Shifting from device-level to identity-level control Security concerns around IoT adoption are universal: 97% of companies are concerned about security when implementing IoT (though this is not hindering adoption). Collectively, the top security priority is software/firmware management (e.g. encryption protocols 34%, hardware/software testing 32%, and updating software and firmware - 31%). (See Exhibit 12) IoT device management is another hot-button security issue. 38% of organizations are concerned about tracking and managing each IoT device as well as creating security endpoints for devices (i.e. the hardware device to which IoT information is communicated). Additionally, securing and authenticating accounts plays a factor 43% of companies cite ensuring network-level security with strong user authentications for network-level data as their main concern. (See also Exhibit 12) EXHIBIT 12 TYPES OF IOT SECURITY CONSIDERATIONS 38% 38% 34% 33% 32% 32% 31% 30% 24% 23% 43%11 IoT SIGNALS High cost of scaling Pilots demonstrate unclear business value/ROI Hard to justify business case without short-term impact No clear strategy Lack of necessary technology Lack of resources/knowledge to scale Too many platforms to test Lack of leadership support and attention Lack of trust in scalability platforms Too many use cases to prove out Vendors not willing to subsidize pilots Our findings show that IoT adopters believe around one-third of IoT projects fail in proof of concept (POC), often because implementation is expensive or the bottom-line benefits are unclear. Among those who have had IoT projects stall in the trial stage, the top reason is the high cost of scaling32% of businesses cited this as the main issue with getting their projects off the ground. In other cases, its difficult to justify moving forward on a project when the business benefits are not well enough defined: 28% of organizations reported that their projects failed because their pilots demonstrated unclear business value or ROI, and 26% of companies found it hard to justify a business case without short-term impact. (See Exhibit 13) Additionally, lack of resources, IoT experience, and leadership buy-in can contribute to lower IoT success companies who fall short in these areas have higher rates of POC failure and fewer projects in use versus those that dont. Lack of resources, IoT experience, and leadership buy-in can contribute to lower IoT success. EXHIBIT 13 REASONS FOR IOT FAILURE IN POC 32% 28% 26% 25% 24% 24% 23% 19% 18% 17% 13% 32% 28% 26% 25% 24% 23% 19% 18% 17% 13% 24%12 IoT SIGNALS WHO DRIVES IOT ADOPTION? Because of IoTs complexity, an IoT strategy requires leaders to bridge organizational boundaries, communicate the strategic vision for IoT, and achieve broad alignment across all participating teams. Having a technology leader with end-to-end accountability can be critical to achieving success with IoT. While C-suite buy-in is essential to get projects off the ground (and they are often the champions of IoT projects), IT and operations leaders as well as developers are important to facilitating and executing IoT use. As a business decision maker mentioned, “IT plays a large role in generating business stories for IoT and developing it.” “IT plays a large role in generating business stories for IoT and developing it.” Manufacturing BDM FINAL THOUGHTS Globally and across industries, IoT adoption enables companies to become more efficient, productive, and safe. However, there are also complexity, security, and talent challenges to overcome. Businesses with sufficient IoT knowledge, workers, resources, and leadership buy-in are more likely to get their projects past proof of concept, but even those with lower success rates are still committed to using IoT now and in the future, especially since ROI is projected to increase in the coming years. IoT is becoming indispensable to commercial organizations and, considering these findings as a whole, its safe to say that the future looks bright for IoT. IoT is becoming indispensable to commercial organizations and its safe to say that the future looks bright for IoT.13 IoT SIGNALS 01 INCREASING ADOPTION OF IOT ACROSS THE ECOSYSTEM ADDITIONAL LEARNINGS Commercial IoT adoption is growing at an explosive rate. 85% of IoT decision makers say they are currently in IoT adoption. Though adoption takes time, many companies have been able to successfully move to the use stagethe point at which the organization can begin incorporating IoT into its processes. Top reasons that organizations adopt IoT include streamlining processes, increasing employee productivity, and protecting information. However, IoT growth can be stunted by complexity and technical challenges, as well as lack of resources and inadequate knowledge. IoT success is not created equal at all companies. A quarter of enterprise IoT decision make