用户生命周期运营白皮书2.0.pdf
2 Carol Fung, , win together 360 GOAL ISV 3 2019 TOUCH 2020 GOAL 2020 Justin Sargent 2020 CEO 2019 7 4 O2O 5 2 3 6 +7.6% 2020 2020 2019 2020 8 2019 1.0 -GOAL covid-19 0 3 6 9 12 15 1 4 2 3 3 4 4 3 5 3 6 2 7 2 8 1 2020 0 20,000 40,000 60,000 80,000 100,000 1 4 2 3 3 4 4 3 5 3 6 2 7 2 8 1 covid-19 2 2020 2020 2020 3 11 1 2020 9 2020 1 22% 1 2 2019 1 3 2020 6 7.7% 5.9% 2020 6 35.3% 7.2% 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 1. 2. 3 10 -30% -20% -10% 0% 10% 20% -20% -10% 0% 10% 20% 30% 40% 50% 60% / + / / / 4 2020 5 2020 11 / / / / / & + -60% -40% -20% 0% 20% 40% 60% 80% -25% -15% -5% 5% 15% 25% 35% 45% 55% 2020 2020 / / + / / & / 16 6 10 14 6 2020 12 2020Q1 8% 2020Q2 11% / 2020 Q1 45% 2020 Q2 16% Q1 6% 2020Q2 16% 2020 Q1 12% Q2 43%