2020年美食KOL营销价值分析报告.pdf

2020 KOL 2020.052 KOL -500W -500W -500W -35W KOL KOL 2019.10.31 2020.04.30 2020.04.01-2020.04.30 KOL KOL KOL Research Description3 1. KOL 2. KOL 3. KOL CONTENTS4 KOL KOL KOL 5 1 KOL KOL 2 KOL 3 KOL KOL KOL 6 KOL 2019 KOL TOP-10 KOL - 21% 19% 18% 13% 6% 5% 2% 2% 1% 1% 12% 3C KOL TOP10 KOL 88% KOL 7 KOL 2019.10-2020.04 KOL KOL 25% 78% 60% 14% 13% 114% 133% 48% KOL KOL 3.6% 4.8% 7.3% 7.1% 4.7% 5.8% 10.6% 9.2% 2019.10 2020.04 2019.10-2020.04 KOL KOL KOL 2019 10 31 2020 4 30 KOL -500W -500W -500W -35W KOL KOL 8 7% 75% 53% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 0 1 2 3 4 5 6 2019.10 2019.10-2020.04 2019.10-2020.04 2020.04 KOL TOP30 DAU 3.47 4.63 3.13 0.36 KOL 2019 10 31 2020 4 30 KOL -500W -500W -500W -35W 9 KOL KOL KOL KOL KOL KOL KOL KOL 11 KOL 12 KOL 2016 KOL mini 1600W+ 1200W+ 500W+ 49W+ 250W+ 2020 4 30 13 KOL KOL 2019 100W+ 3600W+ 650W+ 190W+ 2020 4 30 14 KOL KOL KOL Video 150W+ 120W+ 280W+ 2020 4 30 15 KOL BGM B 300W+ KOL 60W+ 370W+ 2020 4 30 16 KOL KOL 2020 4 30 2400W+ 4100W+ 680W+ 160W+ 550W+ 17 KOL 2017 KOL 2020 4 30 300W+ 570W+ 160W+18 + + 19 KOL KOL 20 KOL KOL KOL 21 1 KOL 2 3 KOL KOL KOL KOL 22 KOL KOL KOL KOL KOL KOL KOL KOL KOL 23 2020 4 1 -2020 4 30 3-15 TOP 3 1 2 3 24 KOL 619W+ 50.3% 18-29 79 4 92.26 KOL 2020 4 30 25 / KOL/KOC KOL 3 KOL KOC KOC 100W+ 150W+ 50W+ 26 KOL 2020 4 1 -2020 4 30 3-15 TOP3 1 2 3 27 KOL 28 KOL KOL 1.6 29 2020 4 1 -2020 4 30 3-15 TOP3 1 2 3 30 KOL 04 01 02 03 3000 1200W+ 2020 4 30 31 2020 4 1 -2020 4 30 3-15 KOC