2019年中国VRAR产业投融资白皮书.pdf

2019 VR/AR Study on Investment and Finance of China VR/AR Industry in 2019 CCID Consulting Co., Ltd. 2019 10 Virtual Reality VR VR (AR) (MR) Augmented Reality, AR VR VR/AR 2019 VR/AR VR/AR VR/AR 2018 VR/AR 2019 VR/AR VR/AR VR AR MR AR 2019 VR/AR 4 VR/AR 5 VR/AR 2019 60 VR/AR Facebook Magic Leap VR/AR 2019 1-10 2018 VR/AR A 45.5% VR/AR VR/AR 5G 3 VR/AR VR/AR 2019 VR/AR 2018 VR/AR 2017 VR/AR VR/AR 1 1 VR/AR 2019 10 5 VR/AR VR/AR 2018-2021 2019 VR/AR VR/AR 4 VR/AR 2 VR/AR 2019 VR/AR VR/AR VR/AR AR Facebook VR/AR 2 VR/AR 2019 10 2019 1-10 VR/AR 60 50% 2019 60 30.8 44.8 66.1 2017 2018 2019 1-10 32.8% 45.6% 2017 2018 2019 50.0% 315.6% 22.3% 51.2% 16.0% 25.4% 21.4% 48.4% 45.5% 23.9% 20.0% 6.7% 3.5% 2017 2018 2019 1-10 4.8 10.0 33.8 4.9 11.4 14.1 14.9 20.4 15.8 6.2 3.0 2.3 2017 2018 2019 1-10 VR/AR VR/AR 2019 10 33.8 51.2% 15.8 23.9% 2019 10 2019 10 VR/AR 51.2% 23.9% 3 VR/AR 4VR/AR Facebook CTRL-labs VR/AR VR/AR 9 24 Facebook CTRL-labs 10 Magic Leap NTT Docomo Magic Leap 5G AR 4 27 AR Magic- Leap NTT Docomo2.8 26 5 AR Niantic AR 1 4 AR Niantic 2.45 VR/AR Unity VR/AR 7 14 Unity 1.81 VR/AR 6 VR/AR 57.4 79.7 73.2 15.2% 38.9% 2017 2018 2019 1-10 30% VR/AR 2019 1-10 VR/AR 16.0% VR/AR 2019 30% 2018 10.0% 4 VR/AR 2019 10 2019 1-10 VR/AR 73.2 2018 122 2019 1-10 2018 208 188 122 16.9% -9.6% 2017 2018 2019 1-10 -10% 73.7 37.7 12.1 19.8 A A 5.0% 51.5% 16.5% 27.0% A A VR/AR A VR/AR 16.5% 2019 VR/AR VR/AR 2019 10 2019 1-10 VR/AR A 51.5% VR/AR A 5 VR/AR 2019 10 811.6 30.6 8.3 22.7 15.8% 41.8% 11.4% 31.0% VR/AR 2019 1-10 30.6 22.7 VR/AR VR/AR 2019 10 2019 1-10 VR/AR 41.8% 31.0% VR/AR 6 VR/AR 2019 1-10 9 45.5% VR IP VR 8 26 1.06 10 VR Sandbox VR VR VR 1 29 VR/AR Sandbox VR 4.6 A 10VR/AR Insta360 VR/AR Insta360 30fps 5.7K 3 20 Insta360 1.5 C+ VR/AR IP VR/AR VR/AR VR/AR 3 7 3.2 45.5% 11 Magic Leap AR Nreal AR Nreal 2 25 AR Nreal 1 A+ AR AR AR AR AR AR 5 12 AR 1.2 B+ 45.5% 12 VR/AR VR/AR 2018 12 2019 1 (2019 ) / 2019 3 2019-2022 2019 3 2019 1 2019 10 VR/AR 2019 10 VR/AR VR/AR VR/AR VR/AR 13VR/AR 2 VR/AR 2019 10 VR/AR VR/AR VR/AR 14 VR VR/AR VR VR VR VR/AR VR/AR 5G 7 5G VR/AR 2019 10 VR VR AR 5G AR VR/AR Wi-Fi 5G 5G Customer Premise Equipment CPE 5G Wi-Fi 5G CPE VR 5G 5G AR 5G CPE VR/AR VR VR 5G CPE 15 3 VR/AR 8 VR/AR VR/AR VR/AR TOF VR/AR VR/AR 3 TOF 16 VR/AR VR/AR VR/AR VR/AR VR/AR VR/AR 18 VR/AR 2019 VR/AR