2019 HOLIDAY SHOPPING PREDICTIONS AND BEHAVIORSThe Who, What, Where, When, and Why of Holiday ShoppingTable of ContentsIntroduction only seniors 65 and up are less likely to do so. The youngest cohort of adults may plan to stick to their lists due to budget constraints, but may also be less flexible when it comes to specific products and brandsthereby making them less apt to lunge for a promotion that doesnt match their specific criteria.How likely are you to make an impulse purchase during the holiday season? (ThanksgivingNew Year's)60%50%40%30%20%10%0%Age 1824 Age 2534 Age 3544 Age 4554 Age 5564 Age 64+Somewhat LikelyUnlikelyHighly unlikely Very likelyWHEN? The Holiday CalendarA late Thanksgiving means an early start to gift shopping