TWENTY YEARS OF BRAND VALUATION DATA HAS MANY STORIES TO TELL.T ? ? Aq . 30 B S .2000 20 . .O 31 (.DN G) 2000 137(.NV) .C-C .2001( 100) 100$988B. $2.1 4.4% WELCOME TO INTERBRAND BEST GLOBAL BRANDSIconic Moves CAGR 2.1 . B GB : -. q . GZ - . W - .C j .W - . W . .W . A .O .W .W -.U (j) BE( ) BE ( ) .W . A . . 20 BGB j . WBGB2019. GC E O Best Global Brands 2019 CUMULATIVE BRAND VALUE OF THE 100 BEST GLOBAL BRANDS $988B.T $.T 4.4%CAGR .x . Tk .T f f BG B k . 2,130,929 $m 250,000 $m 125,000 $m 50,000 $m 20,000 $m Diversied Alcohol Business Services Automotive Beverages Electronics Apparel FMCG Financial Services Energy Logistics Luxury Restaurants Media Sporting Goods Technology Telecom Services Tobacco Toys & Games Retail Pharmaceutical 988,287 $mIconic Moves $988B.T $.T 4.4%CAGR .x . Tk .T f f BG B k . 2,130,929 $m 250,000 $m 125,000 $m 50,000 $m 20,000 $m Diversied Alcohol Business Services Automotive Beverages Electronics Apparel FMCG Financial Services Energy Logistics Luxury Restaurants Media Sporting Goods Technology Telecom Services Tobacco Toys & Games Retail Pharmaceutical 988,287 $m8 Best Global Brands 2019 THE END OF POSITIONING: INTRODUCING ICONIC MOVESIconic Moves 9 I A 11 C NA BzzA z J F .K 1961 A . - C .§Wq ¨ .§ J K © .¨ - . z . . . THE SIMPLICITY , THE STARK BEAUTY OF JOHN KENNEDYS MANDATE REALLY HELPED US ALONG TO THE MOON. 10 Best Global Brands 2019 PEOPLE ARE MOVING FASTER THAN BUSINESSES q . .Fj . A B2BB2C . q . ? E A . .O q . . Spp S .W .E . A G . S F U S N .A j GS . W z R&D . . - . . 1 2 3 4Iconic Moves 11 THE ISSUES WITH POSITIONING F ( ). . F . S .N . .B . F . j j .A F ? Dz R&D , pp , , A - . z j . .12 Best Global Brands 2019 DEFINING TRAJECTORIES Aj .- z . O2018 q: - - - . q (1) (2) (3) z . j . G . j GZ . j . CU (?) . O 100. E . E . Sj j . GPS.G q- .B j. B ? 1 2 1 2 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Iconic Moves 13 1 200 L Az P 2 200 K z 3 2014 A