IBM Saul Berman IBM saul.bermanus.ibm linkedin/in/ saulberman/ Jamie Cattell IBM Jamie.Cattellibm linkedin/in/ jamie-cattell-ab1169/ Saul Berman IX 25 Jamie Cattell IBM 25 Edward Giesen edward.giesennl.ibm linkedin/in/ edward-giesen-071620/ Edward Giesen IBM / Fidel Santos IBM iX Fidel.Santosibm linkedin/in/ fidel-santos-b5b890 Fidel Santos IBM 1 2025 1 IBM 25 25 2018 7 2 2025 60 3 Expedia KAYAK Facebook Twitter LinkedIn 2 Amazon Match Netflix 1. Apple Spotify Orange 4 Airbnb Lyft Uber 2. 2018 73% 52018 Uber 113 63. 3 1 2 IBM 72% 7 1 1 3 4 5 2 Expedia Expedia 140 CEMEX 2017 CEMEX Go 18 96% 45% 8 10 9 4 2 / . Expedia Vitality / Amazon CEMEX Go Netflix Uber 10 10 11 3 / 3 Uber Netflix Facebook Twitter 5 3 / Netflix Dropbox CEMEX Go Nike+ Vitality Expedia ebay Amazon Craigslist eCRATER Linkedin Match Twitter YouTube Facebook IBM IBM © Copyright IBM Corporation 2019 IBM Corporation New Orchard Road Armonk, NY 10504 2019 8 IBM IBM ibm Watson International Business Machines Corp. IBM Web Copyright and trademark information IBM ibm/legal/copytrade.shtml IBM IBM IBM IBM IBM IBM 27 25 100101 21027221CNZH-01 IBM iibvus.ibm 1 Dutch Transformation Forum. economy: Mastering the November 2018. dutchitchannel.nl/612528/dutch-transformation- platform-economy-paper-kpmg.pdf 2 Ibid 3 Ibid. 4 Hinchberger, Bill. French telecom company moves aggressively into the banking Global Finance. May 1,2018. gfmag/ magazine/may-2018/orange-banking 5 Chauhan, Karn. Brands Counterpoint. April 15,2019. counterpointresearch/combined-prof- its- chinese-smartphone-brands-grew-fastest-ever-pace-24- yoy- 2018/ 6 Grocer, Stephen. April 11, 2019. nytimes. com/2019/04/11/business/dealbook/ uber-vs-lyft-ipo-finan- cials.html 7 - IBM Institute for Business Value. February 2018. ibm. com/services/insights/c-suite-study 8 cemexusa/-/cemex-completes-deployment-of- cemex-go-with-customers-worldwide 9 Bastone, Nick. Status in 2018