1Group Name / DOC ID / Month XX, 2019 / © 2019 IBM Corporation© 2019 IBM Corporation deekwaddellDr. Dee K. WaddellGlobal Managing Director, Travel it would make no profit on transactions and distribution on its platform12© 2019 IBM Corporation deekwaddell© 2019 IBM Corporation 4 September 20195IBM Industry AcademyIBM Institute for Business ValueIBM ResearchMaster level gridMobile Becomes the primary interaction channel Empowers front line staff with insightsBlockchain Promises to improve identity management and distribution Enables transformational business model innovationsArtificial Intelligence Serves as the engine for travel personalization Identifies business-critical operational improvementsCloud Enables travel companies to move beyond legacy Delivers cost-effective innovation quicklyAPIs/Microservices Enables travel partners to collaborate automatically Opens the industry to external innovationsInternetof Things Equips physical assets with digital data Optimizes existing operational processesDigital technology is redefining possibilities in the travel industryDisruptive forces© 2019 IBM Corporation deekwaddelland emerging digital business models and capabilities are driving convergence and industry-based platforms.6Implications T&T companies are feeling shift of power to customers with sharing economy and eCommerce Industry convergence has high risk of disruption yet significant opportunities The specific-form of a platform model is unclear, but its eventual emergence is certainImpactLowMediumHighLow Medium HighUncertaintySharing Economy & Customer EmpowermentIndustry ConvergencePlatform ModelWorlds largest transportation company owns no vehiclesWorlds largest accommodations provider owns no real estateWorlds most valuable retailer has no inventory© 2019 IBM Corporation deekwaddellCloud Based Pick and Mix ComponentsMade for MobileRooted in Design Thinking & User ExperienceCognitive/AI at CoreIBM Travel PlatformRetail - Operations - MaintenanceAn open platform that works with your existing systems and tools© 2019 IBM Corporation deekwaddell© 2019 IBM Corporation deekwaddellDigitizationAutomationData & AICollaborationEmployee EmpowermentLearning Culture| IBM CONFIDENTIALT R A V E L & T R A N S P O RT A T I ONAviation MobileFirst Portfolio9© 2019 IBM Corporation deekwaddellPassenger CareCheck in, IRROPs handling, ancillary saleManage TurnBelow the wing turn operationsManage GatesTurn management multiple gatesRapid BoardMobile boarding, doc check & analyticsPassenger +Day of flight info w/pax info & reportingAncillary SalesOnboard sales w/pax analyticsPlan FlightDiscretionary fuel planning & analyticsFlyNOWDay of flight info w/flight brief & manualsRosterCrew schedule & certification notificationsAssign TechEngineer allocation & turn status mgmtInspect & TurnTask & work order info & reportingCustomer Service AgentFlight AttendantPilotLine Maint.Ground OperationsCabin CareOnboard Cabin Defect ReportingTask AllocationManage review and approvals of orders (FIN)Gate CareReport on incident or defect (FIN)Turn Around ManagerCollaboration on aircraft turn process (LH)Duty PlanManage flight duty assignment (LH)Turn Around ManagerCollaboration on aircraft turn process (LH)Duty PlanManage flight duty assignment (LH)Defect ReportReport defect found (FIN)Turn Around ManagerCollaboration on aircraft turn process (LH)Ramp AgentBaggage load assist app (LH)Team MemberCompanion to Manage Turn (KLM)Planned Extensions© 2019 IBM CorporationWhen people, technology and data work together in harmony, we can Transformdeekwaddell