The Marketers Guide to Mobile FraudEverything You NeedTo KnowThe World of Mobile Advertising is Becoming Increasingly Dark.It All Started with the Explosion in Mobile UsageWhich Led to An Explosion in Mobile Ad Spend, Surpassing Desktop- 2017 Global Spend Forecast -$99.3B $97.4BBad actors Fancied a Piece of the PieForced, fake or random clicks, installs and activitiesBasic Fraud Basic Click FraudApp StoreForced ClicksNo X to close windows hiding contentClick Redirection App store opens instead of desired contentFraudsters “fishing” for installs send random clicks at scale hoping to get a click attributed to a real installCONTENTBot ClicksMisreportingImpressions as clicksVideo views as clicksBasic Click FraudBasic Install FraudSimulated bots / farms create both a click AND an installBot/Server InstallsBasic Engagement FraudBots follow a pre-programmed engagement script to improve their retention, engagement and revenuesCPA Bots(no x)