3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 可持续性风潮下 的增长机会点 Sustainability matters now - new growth engine of your business 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 中国消费者在意 “可持续性”吗？ Do Chinese consumers care? 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 半数以上的中国消费者关注“可持续性”，并已开始积极通过各种方式来减少垃圾 More than half of Chinese consumers worry about sustainability and are already making some efforts to reduce waste - similar to the global average 环保行动派 Eco Actives 环保信念派 Eco Believers 环保进阶派 Eco Considers 不同类型的消费者在人群的占比 % Buyer share of different segments 22% 27% 14% 14% 16% 13% 中国 China 全球 Global 数据源 ： 凯度消费者指数城市家庭样组， LinkQ 全球研究 Who cares Who does， 2019年 5-7月 Data source: Kantar Worldpanel, HHP, LinkQ Global Study Who cares Who does, May-July 2019 54% 52% 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 中国消费者 对于 “可持续性” 的关注更多源于对 “自身的健康” 的担忧 Chinese consumers relate “Sustainability” more with “personal health” 中国 - 塑料影响人类健康 China - Plastic brings negative effects to human health 全球 - 塑料对自然破坏 Global - Plastic brings negative effects to environment 消费者对塑料垃圾关注度最高的方面 The aspects of plastic pollution that consumers care the most 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 倡导“无添加 ” “有机”的品牌更应该把握环保风潮 Brands that advocate “no addictive” and “organic” can embrace the eco wave 环保行动派因以下因素购买的倾向性，对比其他消费者 Index of Eco actives purchase products driven by below factors, VS. other consumers 109 不含添加剂 No addictive 107 天然 Natural ingredients 有机 Organic 115 数据源 ： 凯度消费者指数城市家庭样组， 截至 2019年 4月的 52周， LinkQ 全球研究 Who care Who does Data source: Kantar Worldpanel, HHP, MAT19P4， LinkQ Global Study Who care Who does 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 为什么企业应做出改变 ? Why manufacturers and retailers shall make changes? 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 谁应该为环保承担更大责任 ?近半数的消费者指向厂商 Almost half of the consumers believe it should be manufacturers, instead of government, retailers or themselves, should take the most responsibility for environment protection. 你认为谁应该对控制和减少白色垃圾负责？全球平均， 2019 Who should take the most responsibility for reducing plastic waste? 42% 31% 18% 6% 厂商 政府 消费者 零售商 Note: not asked in China, Response average of 20 countries across Western and Eastern Europe and Latin America Manufacturer Government Consumer Retailer 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 93% 中国消费者认为厂商或品牌在 减少 白色垃圾 做得并不够 93% Chinese consumers think manufacturers did not do enough to reduce plastic waste 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 那么应当如何做出改变？ So, what kind of changes should be made? 3.16cm 4.75cm 6.34cm 7.93cm 9.52cm 11.11cm 12.70cm 14.29cm 15.87cm 17.00cm 1.00cm 3.70cm 6.40cm 9.10cm 11.80cm 14.50cm 17.20cm 9.90cm 22.60cm 25.30cm 27.99cm 30.69cm 32.85cm 30.16cm 27.46cm 24.76cm 22.07cm 19.37cm 16.67cm 13.98cm 11.28cm 8.59cm 5.89cm 3.19cm Content Bottom Content Top Heading Baseline Left Margin Right Margin 减 量 ，替代以及 重复利用 塑料是中国消费者认为厂商应该采取的重要举措 There are 3 tenants of plastic reduction - Reduce, Replace, Re-use 你觉得哪些是厂商应当采取的重要举措以减少白色垃圾？ What are the important approaches manufacturer should take to help and limit plastic waste? 47% 39% 33% 41% 45% 44% 减少塑料使用 使用塑料替代品 循环塑料使用 中国 全球 Reduce plastic usage Replace plastic usage Recycle plastic usage