诺顿网络安全洞察报告(英文版).pdf
NORTON CYBERSECURITYINSIGHTS REPORTGet informed about the truths of online crimeand the personal impact it has on you > INTRODUCTION . 3> WE KNOW THE RISK FOR ONLINE CRIME IS HIGH . 4> AND WE KNOW AND DREAD THE CONSEQUENCES . 5> BUT WERE ALL FAIRLY CERTAIN IT WONT HAPPEN TO US . 6> WE OVERSHARE OUR MOST VULNERABLE INFORMATION . 7> MILLENNIALS . 8> ACROSS THE GLOBE: MILLENNIALS VS. BABY BOOMERS . 9> WHAT WE FEAR . 10> STAYING SMART IN A WORLD OF CHANGING TECHNOLOGIES . 12Table of Contents2In 2014, more than 348 million identities were exposed when identity thieves hacked several trusted institutions.348MILLIONIDENTITIESEXPOSEDOur research explores the personal impact of online crime. Our hope is that the findings will move people from general awareness online of the threats to a clearer sense of what's at risk and why they should careand take action.uni00A0While many people have seen these high-profile data breaches in the news, know someone who has been impacted, or have been impacted themselves, they still havent taken the actions needed to adequately protect themselves. SOURCE | 2015 ISTR.Online crime has become a fact of life.INTRODUCTIONWhy should we care about the human impact of online crime?3Interestingly, Americans are more inclined to take personal responsibility after an online crime than the average of the 17 nations surveyed, with 40% saying they feel personally responsible after they have been a victim.Somewhat troubling, many of those who live in high risk countries are least likely to feel personally responsible when online crime occurs.While many of those consumers impacted by online crime might have been victims of a large data breach or other scam, the majority of victims are not confident in how to handle online crime.WE KNOW THE RISK FOR ONLINE CRIME IS HIGHConsumers globally are feeling the danger of cybercrime.594MILLIONAFFECTED BYCYBERCRIMEGLOBALLY470% of U.S. consumers would rather cancel dinner plans with a best friend than have to cancel their debit/credit card.63% would rather go on a bad date than have to deal with customer service after a security breach.And because so much of our business is conducted onlinebill payments, shopping, and trading, for examplethe inconvenience of dealing with the impact of having financial information compromised can be almost painful. Nearly half (41%) report feeling furious after becoming a victim of online crime and 81% say theyd feel devastated if their personal financial information was compromised.Once a person has been the victim of online crime, the impact on their life can be extensive. Cybercrime has costs that go beyond financial. Consumers around the world lost an average of 21 hours (for perspective thats the entire next season of Arrested Development) over the past year dealing with the fallout from online crime, and nearly $358 on average per person, enough for a year of home security monitoring.AND WE KNOW AND DREAD THE CONSEQUENCES“CONSUMERS AROUND THE WORLD LOST AN AVERAGE OF 21 HOURS AND $358 PER PERSON OVER THE PAST YEAR DEALING WITH ONLINE CRIME”5BUT WERE ALL FAIRLY CERTAIN IT WONT HAPPEN TO USWhen it comes to our own personal security online, we think weve got it covered. Consumers consistently award themselves a solid A when it comes to grading their online security behaviors, but most of what we do leaves us vulnerable. In reality, most of us are failing the most basic requirement of online security: Passwords 101.Of those using passwords, less than half of consumers “always” use a secure password. One in three do not have a password on their smartphone or desktop computer at all! Passwords 101password123$N0rtOn!16WE OVERSHARE OUR MOST VULNERABLE INFORMATIONMORE THAN 1/3 (36%) OF THOSE SHARING PASSWORDS IN THE U.S. HAVE SHARED THE PASSWORD TO THEIR BANKING ACCOUNT!Of those sharing passwords across the globe, people have shared on average their pass-words for two accounts, mostly email (55%), TV/media (29%) and social media (43%). Two in three believe it is riskier to sharetheir email password with their friend than lend them their car.55% 43%29%7Of the generations that spend the most time online, Millennials are the most likely to throw caution to the wind. While they work, conduct business and socialize online, 44 percent of U.S. Millennials have been a victim of online crime in the last year.Globally, Millennials are also the most likely to share passwords at 31%.44%MILLENNIALSSurprisingly, overly confident, digital-native Millennials are the most vulnerable to online crime31%NEARLY HALFto protect them after a hack.RELY ON BANKS ANDCREDIT CARD COMPANIESU.S. Millennials are the least likely to take responsibility for their personal security, and:8Although they didnt grow up in the digital age, Baby Boomers are savvier than expected: While 40% of all US consumers (and 56% of those 55+) feel older generations are most vulnerable to online crime, this group actually reports safer online behavior than younger generations:They are less likely to share passwords (only 15%) and the most likely to always use secure passwords (44%).As a result, only 16% of Baby Boomers have experienced online crime in the past year.42%of Baby Boomersusing passwords,use securepasswordsONLY 16%of Baby Boomersglobally have experienced onlinecrime in the past yearONLY 15%of Baby Boomershave shared their passwordsBaby Boomers are more tech-savvy than expectedACROSS THE GLOBE: MILLENNIALS VS. BABY BOOMERS9Up until today, people often did not approach the Internet with the same heightened sense of danger as we do in threatening situations in real life. Director of the FBI, James Comey, called the Internet, “the most dangerous parking lot imaginable,” and warned people to be just as aware of scams, compromised websites, malware and other threats as they would be of a physical theft.Luckily, folks are wising up and becoming more conscious of the riskiness of online behavior:WHAT WE FEARWere nearing the point where online risks scare us more than our physical-world fearsSix in 10 consumers believe using public Wi-Fi is riskier than using a public restroom.Consumers around the world believe they are nearly twice more likely to have their credit card information stolen online than from their wallets.Four in five worry about being an online crime victim.10AS MORE LIKELY THAN BEING BULLIED AT SCHOOL OR WORK (49%).51% of parents around the world see 61% believe identity theft is more likely than ever before.!JUST OVER HALFof U.S. consumers (51%) think that storing theircredit/banking information in the cloud IS RISKIER THAN NOT WEARING A SEATBELT.ONLINE BULLYING11STAYING SMART IN A WORLD OF CHANGING TECHNOLOGIESChoose a unique, smart, secure password for each account you have online. For tips on how to do this, click here. Delete emails from senders you dont know, and dont click on attachments or links on suspicious-looking emails.On social media sites, if an offer sounds too good to be true, it just might be. Avoid clicking on posts that offer that “Free trip to Tahiti!” especially if they dont come directly from a reputable, “official” trusted company page.Always monitor your financial accounts for unusual activity. If you see a charge that you didnt make, report it immediately. Often cybercriminals will charge a small “test” amount before attempting to drain your bank account.Dont put off updating your software. Yes, those update pop-ups are annoying, but those updates often contain important patches for dangerous security holes that cybercriminals could use to access your device. Use a secure backup solution to protect your files and backup regularly so criminals cant hold them for ransom.Dont rely on freeware for cybersecurity. You get what you pay for. And some freeware options that are meant to protect your information are even selling it to make money. Use trusted, multi-layered protection with support and a security guarantee, like Norton Security. 1)2)3)4)5)6)7)For more smart information on how to stay protected, please visit the Norton Protection Blog on the Norton Community. You cant always know whats lurking out there in the “shadows,” but here are some key tips to keep you safe:12GO BOLDLY, NOT BLINDLY