,Q&Me is online market research provided by Asia Plus Inc.,Survey about social network importance for brand / services in Vietnam,Asia Plus Inc.,Overview,Social network is the information hub for Vietnamese and indispensable tools for brands and service providers. This survey was conducted to understand the social usage among Vietnamese as brand information source and contact source.This survey was conducted among 18-44 years old male / female in Vietnam. The survey was held on May 2019.,Social marketing effectiveness,Device to access,57%42%35%,6%,98%89%,4%,4%,2%,0%,Feature phone,SmartphoneLaptopDesktopTabletQ. What are the devices that you use to access to social network?,Smartphone is the dominant popular device for socialnetwork access,Social network popularity for brands - Facebook,99%,80%,Those who use the Those who use it to servicefollow brands,Popularity,80% follow the brand. The average brand / service to follow is 15.6 for thereasons of receiving promotions or campaignQ. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you,57%,22%,9%,9%,# of brands to follow,10 and less31-40,11-2041-50,21-30More than 50,72%,66%,50%,38%,36%,26%,19%,Receive new product orservice updateReceive promotion or campaign information,As I like the brand,As the brand posts useful information,As their posts are good,As the brand use my favorite celebritiesAs their posts have nicephotos,Reasons to follow,Social network popularity for brands - Instagram,48%,83%,Those who use the Those who use it to servicefollow brands,Popularity,48% use the service, in which 83% follow the brand. The average brand /service to follow is 14.8 for receiving new product or servicesQ. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you,56%,24%,7%,8%,# of brands to follow,10 and less31-40,11-2041-50,21-30More than 50,66%,58%,51%,47%,40%,36%,32%,Receive promotion orcampaign informationReceive new product or service update,As I like the brand,As their posts are good,As the brand use my favorite celebritiesAs the brand posts usefulinformationAs their posts have nice photos,Reasons to follow,Social network popularity for brands - Zalo,92%,51%,Those who use the Those who use it to servicefollow brands,Popularity,92% use the service, in which 51% follow the brand. The average brand /service to follow is 10.7 for the reasons of receiving new product or serviceQ. Do you use XX? / Do you follow any of the brand page via XX ? / How many brands do you follow approximately in XX ? / What are reasons for following brand page via Facebook? Please choose answers that fit you,68%,18%,8%,4%,# of brands to follow,10 and less31-40,11-2041-50,21-30More than 50,65%,61%,42%,41%,31%,29%,21%,Receive promotion orcampaign informationReceive new product or service update,As their posts are good,As I like the brand,As the brand use my favorite celebritiesAs the brand posts usefulinformationAs their posts have nice photos,Reasons to follow,Top brands that the posts are seen often,No.1,No.2,No.3,No.4,No.5,No.6,No.7,No.8,No.9,No.10,Top brands that the posts are interesting,No.1,No.2,No.3,No.4,No.5,No.6,No.7,No.8,No.9,No.10,Usage of social chat in brand / service contacts,Do you use “chat” for the inquiries to brand or services?,Yes, 48%No, 52%,Q. Have you ever used chat service to inquire with brand or services?,Nearly half use “chat” to ask inquiries to the brand orservices.,Popular Chat app for brand / service inquiries,Facebook Messenger is the dominant popular app followed by Zalo. Theproprietary chat service on Web follows afterwards.Q. What chat services do you use for inquiring with the brand / services?,89%,65%,45%,18%,13%,2%,Facebook Messenger,Zalo,The chat services embedded on website,Instagram,Twitter,Others,What services / brands do you use chat services?,Other than online shopping, chat are used for general shop & brand inquiries.Travel and hotels follows after those.Q. Who doyou chat with?,What do you inquire about?,Product detail / pricings are the top inquiries.,Q. What are the inquiries about?,70%65%,57%,55%,33%,31%,31%,3%,Product or service information,Pricing,Promotions,Product availability,Reservation,Opening hours,Locations,Others,Reasons to use chat services for inquiries,Convenience, easiness and quickness are the 3 biggest factors why chat ischosen over the other methodsQ. What are the reasons that you use chat services?,Contact method - online shopping,51%,42%,Chat,Telephone,SMS15%,Visit store in advance13%,Email13%,Q. What are the methods that you use in asking with shop owner in online shopping?,Chat is the most popular method - 51% use chat for theinquiries,Contact method - restaurant,47%,30%,Telephone,Chat,Visit store in advance22%,SMS13%,Email10%,Q. What are the methods that you use in making reservation for the restaurant?,Chat is the second most popular method - 30% use chat forthe inquiries,Contact method - beauty services,41%,25%,Telephone,Chat,Visit store in advance16%,SMS13%,Email9%,Q. What are the methods that you use in making reservation for the beautyservices (hair cut, SPA / massage)?,Chat is the second most popular method - 25% use chat forthe inquiries,Chat contact satisfactions,Q. How much are you satisfied with the support via chat in general?,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Crasvarius quis nibh eget rhoncus.,Satisfied, 57%,Average, 15%Very satisfied,27%,Summary,Smartphone is the dominantly popular tools for the social networkaccessSocial network is also the very popular tools to follow brand or services.Facebook is popular in terms of the usage and the main reasons to follow is for the promotion/campaign. Instagram, on the other hand, has fewer usage but those who use it has as frequent usage as Facebook. Instagram is used more for brand information.Also, social chat becomes popular tool to contact brand / service. Half of the users have used chat to contact brand or services.The most popular usage is the online shopping for pricing andpromotion inquiriesIn service restaurant such as restaurant or beauty services, chat usage gets popular as well although telephone is the most popular usage.Convenience, easiness and quickness are the 3 biggest factors whychat is chosen over the other methods,Respondent profile - Social marketing effectiveness(N=612),Male, 49%,Female, 51%,Gender,18-29, 57%,30-44, 43%,Age,HCM, 41%,Hanoi, 34%,Others, 25%,City,Respondent profile - Usage of social chat in brand/ service contacts (N=525),Male, 47%Female, 53%,18-24, 28%,25-29, 34%,30-, 29%,GenderAge,HCM, 32%,Hanoi, 48%,Others, 20%,City,15%,32%,50%,3%,Less than 9M,9-14M,14M-20M,More than 20M,Household income,Q&Me About Online Market Research Services,Provide the research services driven by the technogies,Our research solutions,Admin platform,Consumer research appCollect surveys from online consumers,Traditional market researchEffective retail audit or data collection,Plan, Manage and Analyze data,Our advantage: Direct Panel Management,Our strength is 16-39 years old and urban areas. This is where most bizcustomers would like to research. 4500,000 members as of June, 2019,0% 1%,18%,31%,22%,14%,7%,3% 3%,1%,Age,19%,18%,6%,47%,HCM,3%Hanoi,3% 4%Can Tho,Da Nang,Hai PhongDong NhaiOthers,56%,44%,Male,Female,GenderCity,Our advantage Quick with quality,FACT CONSISTENCY SCORE,97%,THOUGHT CONSISTENCY SCORE,91%,STRAIGHT-LINER/ FLAT- LINER SCORE,89%,SPEEDERS SCORE,97%,(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.,Online is considered to be “cheap and bad” in general. Q&Me providesseveral methods providing data with qualityOur quality score by SSI,Our quality assurance process,Questionnaire based on the exact profileRefined and very derailed database panel,Take out users with irrelevant repliesRemove Fake questions hit usersRemove Contradicted answer usersTake out straight answer users,Take out speed usersWe count the average median time and take out those who are less than that,Manual check by the experienced researchersOur experienced researchers will check the relevance as well as open comments,Re-assortment of panelist prioritiesBased on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.,