1Mark Mazzocco VP, Rev Strategy & Account ManagementKALIBRI LABSHayet AdhanomDirector, SalesSTAYNTOUCHFiona Gillen VP of MarketingREVIEWPRO21.Understanding and targeting your most optimal busines mix 2.Capitalizing on new technologies to increase guest engagement and personalization 3.Leveraging Guest Inteligence to exceed expectations 4.Streamlining operations to drive service excelenceWebinar Agenda 3When looking for tech solutions for your property, what is the most important thing you considerA.Service level of tech provider B.Ease of use/Usability C.Features and functionalityD.API connection/Integrations E.Price Audience Poll #14What are the biggest pain points for choosing any technology platform? (Select al that apply)A.PriceB.IntegrationsC.Concerns about cloud reliability D.Training & Implementation E.SecurityAudience Poll #25Understanding and targeting your most optimal business mix -Mark 6 Understanding your channel costs is critical to building an optimal mix Your mileage may vary - cost and optimal channel mix is diferent by property Incenting your customers to book through less expensive channels wil raise your optimal ceilingCustomer Acquisition Cost and Your Optimal MixProfit Contribution94.1%95.0%96.8%85.6%82.7%97.6%7How Customer Loyalty Can Lift Your Distribution Strategy Retail Loyalty customers trend towards channels and rates that offer higher revenue capture potential Longer booking lead times and lengths of stay can offer a high value base of business to build from Repeat loyalty business increases customer engagement and more control in down cyclesProfit Contribution94.1%95.0%96.8%85.6%82.7%97.6%8Loyalty Contribution at Al Time High Loyalty Bookings have grown across chain scales consistently for the past three years Particularly large increases have occurred in the Upper Upscale and Economy Segments Building a personalized engagement with these customers is more important than ever9Maintaining Your Relationship with Loyalty Customers Rate Discounts piqued guests atention, but increased service and personalization are the only sustainable ways to retain them Enhanced guest experience benefits like mobile check-in, priority room selection, and keyless entry can add value to your program This Photo by Unknown Author is licensed under CC BY-SAThis Photo by Unknown Author is licensed under CC BY-NCThis Photo by Unknown Author is licensed under CC BY10Capitalizing on new technologies to increase guest engagement and personalization -Hayet