2016 ! ! ! ! ! ! ! & 个性化 科学性 教学化 数据化 服务性 内 容 互 动 电 商 赛 事 装 备 不同用户根据年龄、性别和健身目的选择感兴趣的项目 基于用户身体条件和健身目的，设置分阶段的训练计划 根据用户技能水平，提供不同等级的培训课程 将用户运动过程和身体状态数据化 根据用户技能程度和需求，提供教练/陪练等服务 精准推荐用户感兴趣的内容 同程度用户、不同程度用户间基于兴趣互动 通过电商购买体育健身需要的鞋服、配餐和装备 基于线上兴趣群体组织多种赛事并展开营销 提供跟踪记录运动和身体数据的智能装备 APP APP APP 200 300 400 500 600 700 2016/1/1 2016/1/21 2016/2/10 2016/3/1 2016/3/21 2016/4/10 2016/4/30 2016/5/20 2016/6/9 2016/6/29 APP APP MAU 619 2500 4.63 5.4% APP DAU 10%15% Trustdata 654 33.9% 40% 80 /90 /00 5 * 30% 2014 4.6 1.5 Health Fitness & Beauty 2020 3 2025 7 Industry Policy 20% 2.5% 8.6% 35.5 % 13.0 % 12.3 % 30.6 % 10.0 % 8.4 % / APP 懒 + APP KEEP + APP APP / 54.6% 12.4% 8.4% 20 1% APP Trustdata ! ! ! ! ! 80 90 “ “ “ PK “ 32.3% 47.1% 5.7% 4.7% 37.4% 34.2% 11.4% 6.4% 90 1.8% 23.8% 31.4% 23.2% 13.0% 6.8% 50 90 7.8% 11.9% 12.4% 31.0% 3.6% 12.8% 12.0% 18.4% 90 90 90 / / / / 90 / / / APP 90 APP APP 578.9 399.5 321.2 304.2 291.8 290.3 196.9 118.9 112.9 90.0 68.9 44.5 38.9 33.1 30.7 29.6 26.2 24.9 KEEP Feel + fittime 2016 6 APP MAU APP APP Trustdata 2 3 7 500 1000 200 100 KEEP Fittime DAU Trustdata 2016 6 Feel 578.9 68.9 44.5 33.1 30.7 29.6 24.9 17.8 11.4 10.4 KEEP + fittime 2016 6 APP MAU Trustdata KEEP DAU 2 APP 3 11 KEEP 2015 5 500 A 7 GGV B 1000 2016 5 GGV C 3200 KEEP DAU 1000 “#$%#&( 3200 “#$%#&) 2015 5 2016 2 2016 2 KEEP *+万 500 “#$%#&, Trustdata - . + / 90 0 399.5 321.2 304.2 291.8 290.3 196.9 118.9 112.9 90.0 38.9 26.2 Feel APP MAU Trustdata DAU 8 1 A 5000 B 1 DAU 2015 4 2016 2 2016 2 5000 “#$%#&, 1 “#$%#&( -0/万 Trustdata / 7.0 2.9 Trustdata DAU/MAU % 12.7% 21.0% 23.8% 0% 5% 10% 15% 20% 25% Keep Trustdata “ ” DAU 5.3 8.8 APP DAU 2016 6 30 DAU vs. 2015 6 30 DAU KEEP Trustdata 6.4% 3.7% 3.4% 3.2% 3.1% 2.8% 2.8% 2.5% 2.5% 2.4% 2.3% 2.2% 2.1% 1.9% 1.8% 1.7% 1.7% 1.5% 1.4% 1.3% 2016 6 6.3% 4.2% 3.6% 3.2% 2.8% 2.4% 2.4% 2.3% 2.3% 2.3% 2.2% 2.1% 2.1% 2.0% 1.8% 1.7% 1.7% 1.7% 1.6% 1.5% 2016 6 KEEP Trustdata MAU 500 APP + APP APP APP