COPYRIGHT©YAHOO2016TUNE IN TO THE LIVE VIDEO OPPORTUNITY 1 COPYRIGHT©YAHOO2016TIME-SHIFTED VIEWING IS BECOMING MORE PREVALENT ON TV Monthly time spent watching Time-shifted TV 2 *source: Nielsen Total Audience Report, Q3 2015, P2+ Nielsen Cross-Platform Report, Q3 2012, P2+ Q3 : 2012 Q3 : 2015 11 hours 30 mins 24 hours 23 mins COPYRIGHT©YAHOO20163 LIVE EVENTS $8,470 $14,300 $6,270 $15,000 Sports Gen Ent Total Ad Revenue for Big 4 Networks (in millions) 2010-11 2014-15 Live Sports represented 37% of the Big 4 networks total revenue in 2014-15 Source: Kantar COPYRIGHT©YAHOO2016AS VIEWERSHIP ON DIGITAL DEVICES IS INCREASING, IS THE THIRST FOR LIVE CONTENT COMING WITH IT? 4 Source: Yahoo Migration to Mobile Video, October 2015 +55% Smartphone +48% Tablet +34% PC/Laptop Increase in video watching in past year by device (Top 2 Box: A lot/little more than a year ago) COPYRIGHT©YAHOO2016YES, LIVE IS OUTPACING THE GROWTH OF OTHER TYPES OF ONLINE VIDEO 5 Source: FreeWheel Video Monetization Report, Q3 2015 YoY ad view growth Live Long-form Short-form 113% 30% 9% COPYRIGHT©YAHOO2016OBJECTIVE & METHODOLOGY 6 KEY QUESTION: Does Live represent the same opportunity online as it does on TV? QUANTITATIVE (IPSOS): Online Survey, Total N = 2,002 50/50 Live Online Video Viewers/Prospects P13-64 Field Dates: 12/4/15 12/17/15 QUALITATIVE (DEEP FOCUS): Facial Coding & Pre/Post Online Test 50/50 A18-34 and A35-49 Sports Entertainment News COPYRIGHT©YAHOO20167 AGENDA Live Drivers Ad Effectiveness in Live The Evolution of Live 1 2 3 COPYRIGHT©YAHOO20168 LIVE DRIVERS COPYRIGHT©YAHOO20169 WHY LIVE STREAMING? Online live viewers are more likely to feel excitement, immediacy, and connection Source: Yahoo Live Opportunity 60% 52% 54% 52% 50% 55% 49% 49% 48% 45% Up-to-date Informed Involved Connected with the world Excited Live TV Viewers Live Online Viewers COPYRIGHT©YAHOO2016LIVE ONLINE PROVIDES VIEWING OPPORTUNITIES THAT TV CANNOT OFFER 10 Source: Yahoo Live Opportunity 51% Mobility 59% Excitement 48% Multi-tasking Ability Why Live Online is preferred to TV: Live Online vs. Live TV