DIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGIONPART2:EAST23COUNTRIES INCLUDED IN EACH OCEANIA REPORTAUSTRALIACHRISTMAS ISLANDCOCOSFIJIGUAMKIRIBATIMARSHALL ISLANDSMICRONESIANEW CALEDONIANORFOLK ISLANDNORTHERN MARIANA ISLANDSPALAUPAPUA NEW GUINEASOLOMON ISLANDSVANUATUAMERICAN SAMOACOOK ISLANDSFRENCH POLYNESIANAURUNEW ZEALANDNIUESAMOATOKELAUTONGATUVALUWALLIS & FUTUNAOCEANIA PART 1:NORTH-WESTOCEANIA PART 2:SOUTH-EASTDIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGIONPART1:WESDIGITAL IN 2018IN OCEANIAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGIONPART2:ES1GLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTANAFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIAALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILANDALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTEAMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGOANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAUANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGAANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGOANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIAARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEYARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTANARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS.AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALUAUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDAAZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINEBAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E.BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K.BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A.BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAYBELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTANBELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATUBELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELABENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAMBERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS.BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS.BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNABONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARABOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMENBOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIABRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWECLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS 5GLOBAL OVERVIEW6TOTALPOPULATIONINTERNETUSERSACTIVE SOCIALMEDIA USERSUNIQUE MOBILE USERSACTIVE MOBILESOCIAL USERSURBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:JAN2018SOURCES:POPULATION:UNITED NATIONS; U.S. CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE:GSMA INTELIGENCE; GOOGLE; ERICSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (AL AGES).DIGITAL AROUND THE WORLD IN 2018KEY STATISTICAL INDICATORS FOR THE WORLDS INTERNET, MOBILE, AND SOCIAL MEDIA USERS7.593 4.0213.1965.1352.958BILLION BILLION BILLION BILLION BILLION55%53%42%68%39%7INTERNETUSERSACTIVE SOCIALMEDIA USERSUNIQUE MOBILE USERSACTIVE MOBILE SOCIAL USERSJAN2018ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORSSINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017SOURCES:POPULATION:UNITED NATIONS; U.S. CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE:GSMA INTELIGENCE; GOOGLE; ERICSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITES DIGITAL IN 2017REPORT.+7%+13%+4%+14%+248 MILION +362 MILION +218 MILION +360 MILION8GLOBALAVERAGE:SOURCES:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLES OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIATHECARIBEANWESTERNEUROPESOUTHERNEUROPEWESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICAINTERNET PENETRATION BY REGIONJAN2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION53%88%61%48%68%94%90%77%74%49%39%12%27%51%65%50%36%57%58%69%9GLOBALAVERAGE:SOURCES:FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS.NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLES OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIATHECARIBEANWESTERNEUROPESOUTHERNEUROPEWESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICASOCIAL MEDIA PENETRATION BY REGIONJAN2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION42%70%59%40%63%66%54%56%45%38%11%6%7%31%55%12%20%64%55%55%10GLOBALAVERAGE:SOURCES:GSMAINTELIGENCE, Q42017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLES OF AGE.NORTHERNAMERICACENTRALAMERICASOUTHAMERICASOUTHERNAFRICAWESTERNASIANORTHERNEUROPEEASTERNEUROPEEASTERNASIAOCEANIACENTRALASIASOUTHERNASIASOUTHEASTASIATHECARIBEANWESTERNEUROPESOUTHERNEUROPEWESTERNAFRICANORTHERNAFRICAMIDDLEAFRICAEASTERNAFRICAMOBILE CONNECTIVITY BY REGIONJAN2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE:NOT UNIQUE USERS)112%103%96%74%115%123%119%126%157%106%89%58%61%147%108%98%91%103%141%110%11ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONSSOURCES:KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRES RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; AL AS OF JANUARY2018. *ADVISORY:PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. *NOTES:THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017.SOCIAL NETWORKMESSENGER / CHAT AP / VOIPDATA CORECT TO:27 JANUARY 20182,167 1,500 1,300 1,300 980 843 800 794 568 376 330 300 300 260 260 255 250 203 200 117 100 97 63 49 FACEBOKYOUTUBEWHATSAPPFB MESSENGERWECHATQQINSTAGRAMTUMBLR*QZONESINA WEIBOTWITTERBAIDU TIEBA*SKYPE*LINKEDIN*VIBER*SNAPCHAT*REDITLINEPINTERESTYYTELEGRAM*VKONTAKTEBBM*KAKAOTALK12TOP MESSENGER APPS BY COUNTRYJAN2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017SOURCE:SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.WHATSAP (128)FACEBOOK MESSENGER (72)VIBER (10)WECHAT (3)LINE (3)TELEGRAM (3)IMO (3)KAKAOTALK(1)HANGOUTS (1)ANDROID MESSENGER (1)NO DATA (14)13With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. Were using that connectivity in almost every aspect of our lives, whether its chating with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands ned to evolve beyond todays siloedapproach to digital, and build seamless digital integration into everything they do just as our audiences already have. Here are some tips to help with that:WE ARE SOCIALS ANALYSIS: DIGITAL IN 2018Start with what people realy ned and want, and not just what the technology can doFocus on creating mutual value at every opportunity, instead of simply selling more stuffMake it easy for people to buy online as son as theyre ready, wherever they areHarnes digital tools to keep the conversation going, even after you make a succesful saleTo learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.14HOOTSUITES PERSPECTIVE: 2018 SOCIAL TRENDSThe evolution of social ROI.It's the end of the road for vanity metrics. Expect to se more organisationsevolve their metrics as they lok to quantify socials contribution to tangible busines challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV.In 2018, social networks wil encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networkssuch as mobile video viewsmight not help your organisationachieve your own busines outcomes.Trust declines, while peer influence rises.From Trumps tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. Its clear were moving away from trusting traditional institutionsand moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever.Humans, meet AI.The machines have risen. And marketers have discovered they can be delightfuly useful. But while marketers rush ahead with chatbotsand AI-generated content, its still unclear whether customers will value these human-less engagements.The promise (and reality) of social data.From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisationsmust recalculate the effort and resources needed to turn social data into a trueand unifiedsource of customer insights. Click here to download our 2018 Social Media Trends Toolkitto align your strategywith the years key social network and digital trends.11CLICK HERETO READ DIGITAL IN 2018, OUR MAIN GLOBAL OVERVIEW REPORTDIGITAL IN 2018ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD16IN-DEPTH COUNTRY PROFILES17AMERICAN SAMOA18TOTALPOPULATIONINTERNETUSERSACTIVE SOCIALMEDIA USERSACTIVE MOBILESOCIAL USERSURBANISATION: PENETRATION: PENETRATION: PENETRATION:JAN2018MOBILECONECTIONSvs. POPULATION:A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORSSOURCES:POPULATION:UNITED NATIONS; U.S. CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE:GSMA INTELIGENCE; GOOGLE; ERICSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (AL AGES).DIGIAL I AMERICAN AMOA55.6624.0024.0037.0122.00THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND87%43%43%66%40%19INTERNETUSERSACTIVE SOCIALMEDIA USERSMOBILE CONECTIONSACTIVE MOBILE SOCIAL USERSSINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017JAN2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORSANNUAL DIGIAL GROWTHSOURCES:POPULATION:UNITED NATIONS; U.S. CENSUS BUREAU;INTERNET:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA;SOCIAL MEDIA AND MOBILE SOCIAL MEDIA:FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE:GSMA INTELIGENCE; GOOGLE; ERICSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITES DIGITAL IN 2017REPORT.+4%+4%-25%+5%+1 THOUSAND +1 THOUSAND -12 THOUSAND +1 THOUSAND20TOTALPOPULATIONFEMALEPOPULATIONMALEPOPULATIONMEDIANAGEJAN2018POPULATION & ECONOMIC INDICATORSESENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORSANUAL CHANGE INPOPULATION SIZEPOPULATION LIVINGIN URBAN AREASGDP PERCAPITALITERACY(TOTAL)MALELITERACYFEMALELITERACYSOURCES:UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK.55.66 50.0%50.0%+0.1%26.1THOUSAND YEARS OLD87%$13,000 97%97%98%21TOTAL NUMBER OF ACTIVE INTERNET USERSINTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATIONTOTAL NUMBER OF ACTIVE MOBILE INTERNET USERSMOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATIONJAN2018INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICESSOURCES:INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS.NOTES:PENETRATION FIGURES ARE FOR FUL POPULATION, REGARDLES OF AGE.24.0043%22.0040%THOUSAND THOUSAND22INTERNET WORLD STATSITU(INTERNATIONAL TELECOMUNICATION UNION)INTERNETLIVE STATSJAN2018INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERSCIA WORLDFACTBOOKSOURCES:INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; AL LATEST REPORTED FIGURES AS OF JANUARY 2018.22.00N/A N/A17.42THOUSAND THOUSAND23LAPTOPS & DESKTOPSMOBILEPHONESTABLETDEVICESOTHERDEVICESYEAR-ON-YEAR CHANGE:JAN2018SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICES SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERSYEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:SOURCES:STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017.91%8% 2% 0%+12%-48%-56%-100%24JAN2018TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLES SEARCH ENGINE THROUGHOUT 2017#QUERY INDEX01020304050607080910#QUERY INDEX11121314151617181920SOURCE:GOOGLE TRENDS, JANUARY 2018. NOTES:GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE INDEX COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THETOP QUERY). FACEBOOK 100SAMOA 97YOUTUBE 75AMERICAN SAMOA 54YOU 43MP3 41LOGIN FACEBOOK 38GOOGLE 31NEWS 23NFL 21MOVIES 19GMAIL 17MP3 JUICE 15YAHOO