<p>2017-2018年度中国消费品市场研究报告,2018年1月,2,7.0%1.2%Q1 15,7.0%1.3%Q2 15,6.9%1.4%Q3 15,6.8%1.4%Q4 15,6.7%2.1%Q1 16,6.7%2.1%Q2 16,6.7%2.0%Q3 16,6.8%2.0%Q4 16,6.9%1.4%Q1 17,6.9%1.4%Q2 17,6.8%1.5%Q3 17,中国经济稳中向好，消费持续拉动CHINA CONTINUES MODERATE STABLE AND SOUND GROWTH, CONTRIBUTEDBY CONSUMPTION,宏观经济指数Macroeconomic Index,58%2015,62%2016,65%2017,消费对 GDP 增长贡献 &nbsp;| 1 &nbsp;月-9 月Consumption Contribution to GDP Growth(Jan-Sep),国内生产总值增幅China GDP,居民消费价格指数China CPI,消费者信心指数创历史新高，各指标提升CCI REACHS HISTROICAL HIGH, THREE COMPONENTS RISE RESPECTIVELY,666448Y15,626152Y16,696856Q3 17,107Y15,106Y16,112Q3 17,中国消费者信心指数China &nbsp;Consumer Confidence Index,中国消费者信心指数构成要素Components of China &nbsp;Consumer Confidence Index,中国消费者信心指数China CCI数据来源：中国消费者信心调查Source: China Consumer Confidence Survey,就业预期Job Prospects,个人经济情况Personal Finance,消费意愿Willingness to Spend3,+7+7+4,4,数据来源：前 &nbsp;1000品牌；XX突破性创新报告Source: Top 1000 Brands; Nielsen Breakthrough Innovation Study,市场变化加速THE PACE OF THE CHANGE IS ACCELERATING有多少 2007年前100品牌已消失在 &nbsp;2017年的市场？HOW MANY 2007 TOP 100 BRANDS NO LONGER EXIST IN 2017TOP 100?,54 BRANDS,5,购买力趋于年轻化人群，品牌忠诚度分散PURCHASE POWER TEND TO YOUNGER GENERATION WITH DIVERSIFIEDBRAND LOYALTY,；中国消费者信心调查; China Consumer Confidence Survey,44%,44%37%32%34%,对比去年，增加家庭开支的比例% of people increase household expenditure vs YA,1980s1970s1960s1950s,Post 001990s,消费主力军 &nbsp; Main Force,消费新生代,New Generation,25%,19%21%21%18%,尝试新品意愿% of people more likely,to try new products,70%,-22%,快,SHORT CYCLE,6,日新月异的市场，创新却举步艰难MORE INNOVATION, BUT HARDER TO SURVIVE,数据来源 &nbsp;: 2016年XX突破性创新报告 &nbsp; &nbsp;38品类,中国新品 | 概览25,473# NPDs,CHINA &nbsp;INNOVATION LANDSCAPE+15% vs 2015,+6%SHORT CYCLE INNOVATION LESS THAN 18 MONTHS创新短周期存活短于 18个月NPDS EFFICIENCYSALES VALUE/SKU# GROWTH新品效率下降新品销售额 &nbsp; &nbsp; / &nbsp; &nbsp; 新品个数 &nbsp; &nbsp; &nbsp;增长率,新品个数多INNOVATIVE,难DIFFICULT,7,36%,30%￥ 0.92011,29%￥ 1.22012,25%￥ 0.92013,31%￥ 0.92014,28%￥ 0.92015,￥ 0.72016H1,营销费用比重增加，投资回报率却停滞不前INCREASING PORTION OF MARKETING SPEND STAGNATE IN ROI,数据来源 &nbsp;: 2017年XX中国快消品市场营销分析 &nbsp; &nbsp; 36品类Source: 2017 Nielsen CPG Marketing Mix Meta Analysis 36 Categories,China CPG Marketing ROI (RMB),中国快消品市场营销活动投资回报率营销花费占收入比Marketing spending to Revenue Ratio,明天,8,不一样的明天CHALLENGE TO MAKE DECISION TODAY FOR A FUTURE ENVIRONMENT,2017企业 今天 &nbsp; 作出的创新决定,COMPANIES ARE MAKINGINNOVATION DECISION,TODAY,通常会基于现在的市场环境OFTEN BASED ON INSIGHTS OF THE CURRENTMARKET ENVIRONMENT,2025但这些创新和策略WHEN THESE STRATEGIES &amp; BIG BETS,WILL BE OPERATING IN ANENVIRONMENT.,将会面对非常不一样的THAT COULD BE VERY DIFFERENTTOMORROW,9,总结2017，展望 20182017 ANNUAL TREND SUMMARY, 2018 INDICATION,消费者趋势Consumer Trend对话年轻人洞察新生代消费特征Consumption characteristic,市场趋势Market Trend下一个风口遵循市场高端、绿色、体验化Premiumisation &nbsp; &nbsp; 、 Green and &nbsp;Experience,营销趋势Marketing Trend寻求高效化主导内容为王、 &nbsp;IP当道Content is key, IP is favored,10,女性崛起Feminism,彰显自我Embody Me,超级消费Super Consumer,11,我就是我，一个变幻莫测的我REVEAL WHO I AM, A CHANGEABLE INDIVIDUAL,数据来源：二手资料；XX &nbsp; &nbsp; 95后报告Source: Secondary source; Nielsen Post 95s Report,享受热门 &nbsp;IP的快闪体验Enjoy pop-up experience,标榜自我的炫食一族Seek differentiated affection,雪碧推出 &nbsp;10亿瓶英雄联盟罐Sprite launched 1bn LOL IP can,与众不同Differentiated,31%互动体验Interaction28%,味全拼字瓶实现品牌年轻化Weichuan realized brand rejuvenation,继双十一购物狂欢节之后针对年轻人推出的另一个节日,Specifically target to youngergeneration全国各地 &nbsp;108家淘宝店代表国内创造力的 &nbsp;IP作品以及网红108 taobao stores representcreativity and popularity五一期间营业四天的奶茶快闪店4-day Milk tea store,:,s,95后对食品饮料的情感需求相关的Post 95 &nbsp; emotional need for F&amp;B:,12,爱极限爱分享，逼格务实的追求者LOVE EXTREME SPORTS, SOCIAL AND COOL APPEARANCE,数据来源：XX体育 &nbsp; &nbsp;XX 90后报告Source: Nielsen Sports; Nielsen Post 90s Report,运动上极限社交化Socialize extreme sports,90后外观风格偏好 &nbsp; &nbsp; -90 后的语言Post 90 Appearance Preference,汽车上追求逼格Prioritize Appearance in Auto,社交分享sharing,95后热衷参与的运动,Post 95 &nbsp;s Popular sports,发动机、底盘不再是买车重要决定Focus on appearance rather than configuration,Running,Basketball,Cycling,Skiing,Extreme,Gym,100,37,男性:20万,13,17%,29%,女性消费撑起半边天RISING FEMALE CONSUMPTION,数据来源：中国消费者信心调查 &nbsp; &nbsp; ;XX汽车报告Source: China Consumer Confidence Survey; Nielsen Auto Report,女性车主比例Ratio of woman driver,日常花销的去向Spare daily expenditure on,男性Male,女性Female,2010 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2016中产男女购车预算 &nbsp; &nbsp; | 个人月收入 &nbsp; 1.5+Vehicle budget for Middle class with 15k per month女性:35 万,46 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3938 &nbsp; &nbsp; &nbsp;32 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 10 &nbsp;新衣服 &nbsp; &nbsp;子女教育 &nbsp; &nbsp;化妆品New &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;childrenCosmeticscloth &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; education,3027出门娱乐Out homeentertainment,3732旅游Travel,瑜伽垫,Yoga mat,44% &nbsp; &nbsp;33%,14,不断拓展传统男性消费领域CONSTANTLY EXPAND INTO CONVENTIONAL MALE CONSUMPTION,增多,+30%2011-2015 年间对足球感兴趣的女性Women are more likely interested insoccer during 2011-2015数据来源：XX体育Source: Nielsen Sports,46%全国马拉松参赛的女性比例 &nbsp; 从2015年到 2017增加了10% 达到 46%Woman marathon participantsincreased by 10% to 46% in 2017,看体育的人在改变Sports audience are changing,参与体育群体在改变Participants are changing,站内女性相关搜索量Key word search related withwoman &nbsp; （Y14/Y16 &nbsp;）+331%,部分女性体育产品销量变化Sports products sales gr &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; （Y14/16 &nbsp;）女性泳衣Swimmingsuit+421%+258%我认为 品牌应该在女子体育上投资更多I think brand should investmore in woman sports,15,超级消费者：收益高,热情高,SUPER CONSUMER: HIGH ON PROFIT AND PASSION超级消费者经济学 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; THE ECONOMICS OF SUPER CONSUMERS,品类家庭数CATEGORYHOUSEHOLDS10%,品类收益CATEGORY PROFIT50-60%,品类增长CATEGORY GROWTH40%,品类销售额CATEGORYSALES30%,超级消费者SUPERCONSUMERS,重度参与者HEAVILYENGAGED热情PASSION,重度使用者HEAVYUSER收益PROFITS,tr s,a i,L ,提升百分比,3.5X,数量,nes lieNehT7102?thig rypoC,ynapmoC,.teub iidtonoD.rytaie rpo rpdna ltneid fnoC.CL)S(U,16,渴望更多与厂商之间的互动，渗透影响力EAGER FOR INTERACTION AND INFLUENCE ON MANUFACTURER,? &nbsp; &nbsp;建立全国性的发烧友俱乐部平台，超过 &nbsp; &nbsp; &nbsp; &nbsp; 45万发烧友 极高的活跃度；收集 用户意见纳入 &nbsp;产品需求库，并将 &nbsp; 用户评价 纳入KPI考核,?,Found a fan club nationwide to gather 450k active users to collectsuggestion for product improvement and feedback as KPI,+51%想法 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; +41% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; +39%+16%&lt;2 1=&quot;&quot; 4=&quot;&quot; 5=&quot;&quot; 6=&quot;&quot; 7=&quot;&quot; 8=&quot;&quot; 30=&quot;&quot; 2014=&quot;&quot; 2017=&quot;&quot; 2018=&quot;&quot; number=&quot;&quot; of=&quot;&quot; collaborators=&quot;&quot; china=&quot;&quot; mobile:=&quot;&quot; found=&quot;&quot; fan=&quot;&quot; fmcg=&quot;&quot; source:=&quot;&quot; nielsen=&quot;&quot; telecom=&quot;&quot; secondary=&quot;&quot; capture=&quot;&quot; the=&quot;&quot; new=&quot;&quot; generation=&quot;&quot; win=&quot;&quot; future=&quot;&quot; embody=&quot;&quot; super=&quot;&quot; indication=&quot;&quot; for=&quot;&quot; manufacturer=&quot;&quot; to=&quot;&quot; differentiated=&quot;&quot; interesting=&quot;&quot; increase=&quot;&quot; female=&quot;&quot; related=&quot;&quot; motivate=&quot;&quot; improve=&quot;&quot; drive=&quot;&quot; strategy=&quot;&quot; and=&quot;&quot; action=&quot;&quot; influence=&quot;&quot; green=&quot;&quot; consumption=&quot;&quot; retail=&quot;&quot; market=&quot;&quot; trend=&quot;&quot; premiumisation=&quot;&quot; witness=&quot;&quot; premiumization=&quot;&quot; willingness=&quot;&quot; cross=&quot;&quot; consumer=&quot;&quot; confidence=&quot;&quot; food=&quot;&quot; what=&quot;&quot; categories=&quot;&quot; will=&quot;&quot; you=&quot;&quot; pay=&quot;&quot; more=&quot;&quot; continues=&quot;&quot; measurement=&quot;&quot; y=&quot;&quot; a=&quot;&quot; n=&quot;&quot; u=&quot;&quot; l=&quot;&quot; g=&quot;&quot; p=&quot;&quot; e=&quot;&quot; t=&quot;&quot; c=&quot;&quot; r=&quot;&quot; v=&quot;&quot; o=&quot;&quot; b=&quot;&quot; -2018=&quot;&quot; index=&quot;&quot; different=&quot;&quot; price=&quot;&quot; tiers=&quot;&quot; top=&quot;&quot; fair=&quot;&quot; mainstream=&quot;&quot; premium=&quot;&quot;&gt;Fair Price Index4 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5 &nbsp; &nbsp; 5 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5 &nbsp; &nbsp; 5 &nbsp; &nbsp; 5 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5 &nbsp; &nbsp; 5 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;61 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1 &nbsp; &nbsp; 1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1 &nbsp; &nbsp; 1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1 &nbsp; &nbsp; 1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;1V &nbsp; &nbsp;C &nbsp; &nbsp;N &nbsp; &nbsp;B &nbsp; &nbsp; R &nbsp; &nbsp; R &nbsp; &nbsp;Y &nbsp; &nbsp; N &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; P &nbsp; &nbsp; T &nbsp; &nbsp; V &nbsp; &nbsp; C &nbsp; &nbsp;N &nbsp; &nbsp;BE &nbsp; &nbsp; A &nbsp; &nbsp; E &nbsp; &nbsp; A &nbsp; &nbsp; P &nbsp; &nbsp;A &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; U &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; E &nbsp; &nbsp; C &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; E &nbsp; &nbsp; A &nbsp; &nbsp; EJ &nbsp; &nbsp; &nbsp;F &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;J &nbsp; &nbsp; &nbsp;J &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;S &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;J &nbsp; &nbsp; &nbsp;F,贵价指数 &nbsp; 首次超50Premium Price Index &gt; 50,快消品,FMCG,3,500,21,高端消费意愿是跨行业增长的保证PENETRATE OTHER INDUSTRY TO BOOST THE GROWTH,数据来源：XX科技报告；汽车报告；二手资料Source: Nielsen T&amp;T Report; Auto Report; Secondary Research,电子产品Electronics,家用电器Home Appliance,汽车Auto,Q316,Q416,Q117,Q217,Q317,智能手机分价格段市场份额 &nbsp; &nbsp;%Smart Phone Value Share by PriceTierRMB2,500 -22%13%AboveRMB26% &nbsp; &nbsp; &nbsp; &nbsp; 3,50024%,电视TV,柜机空调AC,烤箱Oven,79%消费者表示近半年里就有购买高端家电的计划Consumer plan to buy high-endappliance in the next half year购买高端家电产品品类 &nbsp; 的购买意愿 &nbsp;(%)Purchase willingness on high-end appliance44.8% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 43.0% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 55.1%,2013,2016,中国豪华车市场China Luxury Auto Market单位：万辆Unit: 10k216144 &nbsp; &nbsp;VS8.6%中国乘用车Total Auto,22,对未来消费升级的持续发酵秉持乐观态度KEEP OPTIMISTIC FOR FUTURE PROSPECTS,数据来源：XX &nbsp; S2017年CEO问卷Source: Nielsen 2017 CEO Questionnaire,零售商Retailer,厂商Manufacturer,1919,35,14,24,33,Rising Middle Class扩大的中产阶级New Retail新零售,Trade-Up消费升级Innovation创新驱动New Retail新零售,制胜之道Winning Key,未来前景Future prospectsBiggest Driver第一驱动力Trade-Up消费升级,消费升级Go Premium,23,健康绿色 &nbsp; &nbsp;Green Consumption零售改革 &nbsp; &nbsp;Retail Evolution,市场趋势MARKET TREND &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 消费升级 &nbsp; &nbsp;Premiumisation市场趋势Market Trend,+8%,21,966,24,不断上升的收入支撑消费者对健康理解的提升INCREASING INCOME IMPROVE UNDERSTANDING OF HEALTH,健康理解阶段Understanding of health环境健康,全国居民人均可支配收入National Resident Disposable income,23,821,18,3112013,增速Growth Rate20,1672014 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2015 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2016,Environmental healthHealth life健康管理 &nbsp; 健康生活Health management对身心有益 &nbsp; 健康饮食、科学运动符合质检标准Meet quality inspection standard,15%,25,数据来源：XX零售指数Source: Nielsen Retail Measurement Service,MORE:,LESS:,122%,-7%,-6%,强烈的健康意识改变了对食品饮料的购买习惯STRONG HEALTHY AWARENESS IMPACTS F&amp;B CONSUMPTION &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;滚动年度 &nbsp;17年09月食品饮料整体销售增长率+5.3%,83% 的消费者主动调整饮食预防健康疾病,% Actively make dietary choices to helpprevent certain health conditions,83%中国China,全球排名 : 1stGlobal Ranking更主动Proactive70%全球平均Global average,水果茶FruityTeaChewing gum口香糖,12% &nbsp;酸即溶咖啡-1%,10%运动饮料巧克力-1%,24% &nbsp; &nbsp; 纯果汁 &nbsp; &nbsp; 包装水NFC &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Pwater &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;-3% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 低浓度果汁 &nbsp; &nbsp;散装糖果,1.5,26,全民运动意识和热情赋能体育产业蓬勃发展EXERCISE AWARENESS AND DEDICATION RISING BRING PROMISING GROWTHON SPORTS INDUSTRY,数据来源：中国体育总局；中国马拉松协会Source: China General Administration of Sport, China Marathon Association,马拉松赛事数Number of Marathonmatches and participants,20151.7万亿1,700 Billion,5,000 Billion,体育产业总规模Sports Industry Size,3602015,4342016,中国体育人口（百万）Number of sports participants (MN,),Registered matches,参赛人数（百万）Participants(MN),2.83281342015 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2016备案马拉松数,20255万亿3倍,智能手环,空气净化器,电子阅读器,游戏主机,互联网电视盒子,智能电 视,平板电脑,无线路由器 &nbsp; &nbsp; -2,笔记本电脑,-2,智能手表 &nbsp; &nbsp;-2,27,数据来源：中国消费者信心调查 &nbsp; &nbsp; ; XX 2016年快速科技报告；二手资料Source: China Consumer Confidence Survey; 2016 Nielsen Tech Fast Forward Report; Secondary Research,追求健康上升到重视健康生活的阶段PLACE IMPORTANCE TO HEALTHIER LIFE未来12个月想买的东西 &nbsp;| 对比前季度Purchase intension in next 12 months vs PP,-1-1-1-1-1,+2+2,+4,Water purifier,净水器,Smart braceletAir purifierE-readerGame consoleInternet TVSmart TVTabletWifi router,16年增长YoY,空净器 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 智能手环 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 净水设备Air purifier &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Smart bracelet &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Water purifier+17.7% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; +24.4% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; +21.3%健康保健科技 &nbsp; &nbsp; &nbsp; &nbsp;HEALTHCARE TECHNOLOGY12%到2020年占全球医疗技术市场 &nbsp; &nbsp; 12的份额12% Share Of The Global Medical Technology Market By 2020,28,开始改变意识，养成节能环保的绿色消费FORM ENVIRONMENTAL PROTECTION AWARENESS,节能环保Environmental Protection,新能源汽车增长率EV growth,+30.8%,集成电路、太阳能电池+20% &nbsp; 等产品的产量增长率Integrated circuits, solar cellsproduction growth,消费者表示愿意支付更多给承诺对环境可持续 &nbsp; 的品牌OF CONSUMERS SAY THEY ARE WILLING TO PAYMORE FOR BRANDS WITH A COMMITMENT TOSUSTAINABILITY,66%全球GLOBAL,80%中国CHINA,消费意识Changing Consideration,17年前三季度YTD 1709,29,健康绿色 &nbsp; &nbsp;Green Consumption零售改革 &nbsp; &nbsp;Retail Evolution,市场趋势MARKET TREND &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 消费升级 &nbsp; &nbsp;Premiumisation市场趋势Market Trend,30,新零售百花齐放，激活线下增长BLOOMING NEW RETAIL, ACTIVATE OFFLINE REBOUND,数据来源：XX零售指数 &nbsp; &nbsp;XX S2017年CEO问卷Source: Nielsen Retail Measurement Service; Nielsen 2017 CEO Questionnaire,+7%,+1%,+32%,滚动年度,MAT Oct16,线上 +线下Online+Offline,线下Offline,线上Online,+10%,+5%,+27%,滚动年度MAT Oct17,集成型门店CONGREGATEDSTORE,升级食杂店UPGRADEDGROCERY,无人便利店AUTOMATICCVS,45%,48%,6%,厂商,A NEW CONCEPT THAT WILL &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ANOTHER FORM OF ECOMMERCECHANGE THE INDUSTRY零售商 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 48% &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 33%,CEO 们如何看待新零售？ &nbsp; &nbsp;What do you think new retail?这是一场改变行业的革新 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;这只是另一种形式的电商 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;这是个需要证实的新概念,A NEW CONCEPT THAT IS YET TOBE PROVEN19%,新零售业态,Online and Offline are blending,85%,31,零售改革去增强消费者体验是核心RETAIL EVOLUTION STICK WITH SHOPPING EXPERIENCE,</p><!-2->