KISA-WP-2017-0005 : · 2016 12 o o o , o , , , , - 2016 7 13 12 15 2015 6 2016 6 1 - , , , : 200 : 400 : 2,000 : 200 : * : * : , e-mail, fax : , e-mail, fax : : , , : , , , , : , , - (SPSS)- 5 - . o , , o , , , 8 , o , , , SNS , , . o , 2015 3 5 2 , 2017 4 o , , o 13.8 , o 3 4.9 , 2 , o 3 5.5 0.6 , 2017 3.0 3 o , o , 26.6% , o , , , o , , o , , SNS , - 7 - . o PC/ (56.2%), / , (43.8%) o PC/ 12 (33.4%), . o PC/ , , o PC/ , , / , /o PC/ 66%o PC/ 22.6%o PC/ 27.5% , 46.5% 1. , , 2. , 3. 4. , 1 ·················································1 1 ······································1 2 ·················································2 1. ·····················································2 1) ····················································2 2) ··················································2 3) ····················································3 4) ···············································6 5) ····················································7 6) ···············································7 7) ····················································8 (1) ··············································8 (2) ············································8 (3) ······························8 (4) ·······································11 8) ················································13 3 ············································14 1. ·········································14 1) ············14 2. ····························15 1) ··········································15 (1) ····································15 (2) 2017 ·····························16 (3) ··········································17 (4) ··················································18 (5) ···············································19 2) ·····································20 (1) ································20 (2) ········································20 3. ·········································21 1) ·········································21 2) ···································22 3) ···································23 4) ···································23 4. ······································24 1) ··········································24 (1) ( )·························24 (2) / / ( )················24 2) ···································25 (1) ····················································25 (2) ···················································26 5. ························································27 1 ···································28 1. ······································28 2. ·········································28 1) ········································28 (1) ·····················28 (2) ( , , ) ··30 2 ··································31 1. ·················································31 2. ··································32 1) ·················32 2) ·································34 3) ························35 3. ···················································36 1) ···················································36 (1) ··············································36 (2) ···············································37 (3) ········································38 2) ··················································39 (1) ···········································39 (2) ·······································40 (3) ················································41 3) ··············································43 (1) ·········································43 (2) ············································44 (3) ············································45 4. ············································46 1) ···················································46 (1) ·················································46 (2) ·······································47 (3) ··············································48 2) ···········································50 (1) ·································50 (2) ·································51 (3) ············53 5. ···············································55 1) ···································55 2) ···········································57 3) ······························58 4) ······························60 5) ······························62 6. ·················································64 1) ··········································64 2) ········································66 3) ········································68 4) ·················································70 5) / ·······································72 7. ························································74 1) ································74 2) ···········································76 3 ·······································79 1. ·················································79 2. ·································80 1) ································80 2) ····················81 3) SNS ··········································82 4) ···························83 3. ························································84 1) ······································84 2) ·········································85 3) ·······································86 1 ·············································87 1. ····················································87 2. ···················································89 3. ·······················································91 2 ·········································94 1. ············································94 1) ········································94 2. ·······································98 1) ·······································98 2) ······································99 3 ·························101 1. ····························101 1) ················································103 2) ················································106 2. ·····································109 1) ·································109 2) ················································112 3) ·······························115 4) ··············································118 3. ············································121 1) ·································121 (1) ·················································122 (2) ················································124 (3) ··············································126 (4) SNS ················································128 (5) ··············································130 (6) ··············································132 (7) PPL ················································134 2) ·····································136 4. ·························139 1) ················································139 (1) ····················································139 (2) ····················································141 (3) ···············································143 (4) ······································145 (5) ······································147 2) ·············································150 (1) ····················································150 (2) ····················································152 5. ·····································154 1) ·······························154 (1) ·······························154 (2) ··························156 2) ···························158 (1) ···························158 (2) ···············································160 (3) ····················162 (4) ··········164 1 ·······································166 1. ( )··························166 2. ( vs )·········167 1) ····················································167 2) ····················································169 3. / / ( )··················171 1 ············································172 2 ······································177 1. ···················································178 2. ···················································182 3. ···················································185 4. ·······················································189 3 2017 ·······························191 1. ··········································191 2. 2017 ·························191 1) (Life On Demand) (Mobile Only)·191 2) (Native-Ads)··································194 3) ·······················196 4) N- (N-Screen) ······················199 5) AR/VR ································201 6) 1 MCN···········································202 7) · ····························205 8) ······································207 # 1-3-1-1 ····14 1-3-2-1 ······················15 1-3-2-2 3 2017 ··································16 1-3-2-3 1 ·······································17 1-3-2-4 ···················17 1-3-2-5 ················18 1-3-2-6 ···18 1-3-2-7 ·······································19 1-3-2-8 / ···························19 2-3-2-9 ··················20 2-3-2-10 ···20 1-3-3-1 ················21 1-3-3-2 ···············