2019广告行业3·15消费者权益调查报告,华林“酸碱平”涉虚假宣传,1,507,1,897,2,295,2,957,3,717,25.9%,21.0%,28.8%,25.7%,30.0%25.0%20.0%15.0%10.0%5.0%0.0%,35.0%,4,000.03,500.03,000.02,500.02,000.01,500.01,000.0500.00.0,2014,2015,2016,2017,2018,网络广告市场规模（亿元）,同比增长率（%）,14.6%,50.1%,24.4%,10.9%,非常关注 一般关注 偶尔关注 不关注,9.4%,22.6%,22.9%,23.6%,26.1%,28.7%,30.5%,31.5%,32.1%,38.1%,首饰手表,药品,手机,保健品,日用品,食品,化妆,洗涤用品,鞋帽服饰,家电,37.5%,34.1%,29.8%,34.4%,31.0%,20.3%,33.8%,55.6%,10.6%,没有 偶尔 经常,55.0%,15.8%,8.3%20.9%,经常遇到 偶尔遇到 没遇到过不清楚何为虚假广告,4.6%,24.6%,33.8%,34.4%,43.3%,其他,商家的推销攻势,价格较低,明星效应,对功效迫切追求,55.9%,52.2%,30.1%,15.2%,2.9%,商家重利益轻道德,监管部门失职,明星/名人等公众人物没有区别产品优劣,消费者警觉性欠缺,其他,2.0%,36.1%,43.3%,63.0%,没有影响,小影响，损失少量钱财或引起身体的小问题,致人死亡或严重影响生命健康,钱财损失严重,1.4%16.1%26.4%,加大虚假广告处罚力度 58.3%,56.2%完善法律体系,加强舆论监督,提高人们防范意识,其他,THANKS,