Executive Summary Competition for the attention and purse strings of online consumers is fierce across all industries. Amazon already dominates retail with its low prices and wide product selection, and has recently tapped into other industries like grocery 1and pharmaceuticals. 2To remain competitive as Amazons footprint continues to grow, brands need to hit refresh on their marketing strategies. Email marketing continues to be one of the most effective ways for brands to capture attention, sales and loyalty from todays fickle shoppers. In fact, 47% of consumers say email is their preferred channel for receiving brand communications, according to a recent Yes Marketing consumer study. However, many consumers receive upwards of hundreds of marketing emails a day, reducing marketers chances of generating opens, clicks and conversions. Our research also showed that 55% of consumers do not open marketing emails because they receive too many, and 50% say that irrelevant product recommendations play a role in their decision to ignore marketing messages. Based on analysis of over 6 billion emails sent in Q3 through Yes Marketings cross-channel communication platform Yesmail360i, the following benchmark report offers new ways for marketers to gain a leg up in the inbox, and ultimately capture conversions and customer loyalty in an increasingly competitive market. 2018 Email Benchmark Report Competing in the Age of Amazon pg. 1 Yes Marketing