GLOBAL FOOD AND DRINK TRENDS 2019 Modern takes on sustainability, health and wellness, and convenience will reshape the food and drink industry in 2019 and beyond. 3 2 | FOOD AND DRINK TRENDS Mintel is excited to introduce three forward-looking trends that our analysts predict will lead the momentum of food and drink innovations worldwide in the months and years ahead. The new trends build upon our previous Global Food and Drink Trend predictions, announced annually since 2015, that have identified the importance of craftsmanship, formulation opportunities with plants, the need to build trust with consumers and much more. This years predictions are based upon insights provided by more than 90 Mintel analysts and thought leaders, representing expertise in food and drink industries across Europe, Asia Pacific, and the Americas. Our illuminating conversations with Mintel experts from more than a dozen countries led to the identification of new trends in sustainability, health and wellness, and convenience that we believe will drive formulation, packaging, marketing and more in the years ahead. These analyst-led opportunities are supported by Mintels proprietary consumer research from 15 countries, international food and drink launches collected on Mintel Global New Products Database (GNPD), and emerging developments observed by the worldwide network of Mintel Trends analysts. On behalf of Mintel, we welcome the opportunity to discuss how these predictions can help to grow your businesses. We wish you the best in the year ahead. EDITORS NOTE Jenny Zegler Associate Director, Mintel Food for example, US company Fairlife relaunched its 2% Reduced Fat Ultra-Filtered Milk with DHA Omega-3 in 2018. The dairy drink contains omega-3 fatty acids, which are important for people of all ages. Address healthy ageing through fortification and functional ingredients Healthy ageing opportunities start with seniors Geovita Nutrition Organic Good Life Mix with Thai Rice and Quinoa contains goji berries and paprika, which the manufacturer links with anti-ageing benefits. Bakoma Senior Active Peach Flavored Drinking Yogurt is enriched with calcium and vitamin D for bone, muscle and immune system health. Fairlife DHA Omega-3 is a grade A milk that contains 125mg per serving of DHA Omega-3s, which are said to support brain health.THROUGH THE AGES | 21 20 | FOOD AND DRINK TRENDS Beauty and personal care has successfully established a model for healthy ageing by designing proactive products that are marketed with positive language to people of all ages. Food and drink brands can follow similar models and target healthy ageing products toward consumers of any age who want to prepare their bodies for longer lifespans. Crossover has begun between beauty and food and drink with similar functional ingredients being used in products in both categories. Beauty Sweeties are vegan gummy candies from Germany that contain biotin, aloe vera, and coenzyme Q10, an antioxidant that benefits heart health and may have anti- fatigue effects. Yakult Beauty Plus+ Drinking Yogurt for Your Skin from South Korea is formulated with five ingredients that are said to contribute to skin beauty including collagen and vitamin C. It is part of the skingestibles segment that supports skin health and beauty from the inside out. Food and drink manufacturers can take inspiration from beauty and personal care 53% of Chinese parents of child(ren) aged 4-12 would buy childrens food/drinks if they were good for intellectual development. Beauty Sweeties contain coenzyme Q10, aloe vera and biotin, benefitting heart health and is said to have anti-fatigue effects. THROUGH THE AGES | 23 22 | FOOD AND DRINK TRENDS European functional food/drink consumers are motivated to seek out healthy ageing functional food/drink with the following benefits (July 2018). Not just a concern for seniors, adults in general are interested in healthy ageing formulations. 38% of urban Thai consumers associate high protein food/drink with being able to replace muscle loss due to ageing. 35% of Chinese juice consumers (aged 20-49) would be interested in packaged juices that have anti-ageing benefits. 18% of UK consumers would buy a sports drink that supports bone health. of Polish consumers aged 55+ use functional food and drink to maintain a healthy heart. of UK consumers aged 55+ are concerned about developing dementia. of US consumers aged 65+ currently use a supplement for joint health. Todays global seniors have a range of health concerns, providing a variety of formulation opportunities. 20% 55% 56% Source: Mintel France Germany Italy Spain Poland To support and maintain healthy brain function 30% 33% 29% 24% 42% To strengthen my bones 21% 30% 28% 34% 38% To maintain/improve my digestive health 34% 54% 39% 45% 45% To maintain a healthy heart (eg lower blood pressure/cholesterol) 36% 39% 34% 36% 39% WHAT DO CONSUMERS THINK? Food and drink manufacturers can look to the beauty and personal care industry for inspiration for healthy ageing product development that is centred around positive language across life stages and age demographics, rejects terms like anti-ageing for its negative connotations, and addresses longevity-related health concerns. With more consumers taking an active interest in their long-term health, expect to see more nootropics, a broad group of supplements like L-theanine, B-vitamins, choline and omega-3s, that claim to enhance brain power, focus, alertness and general wellbeing. As consumers seek food and drink products that reduce inflammation, more products will feature ginger, turmeric, green tea extract and medicinal mushrooms in 2019, supporting diets such as the MIND diet and Whole 30. The Mediterranean diet and its focus on fruit, vegetables, fish and olive oil also will increasingly appeal to consumers who are concerned about brain health. WHATS NEXT? 3 2 1