Digital Philanthropy in China: Activating the Individual Donor BaseDigital is unlocking new avenues for individual participation in philanthropy, promising significant development of the sector. This report was authored by Yin Chen, Weiwen Han, Ming Wong and Jiakai Yuan. Yin Chen is a Bain only about 40% of COPFQs and 2% of NGOs were represented on Tencents charity platform in 2017. nullplications for industry stanullholdersThe rapid rise of digital philanthropy in China creates significant opportunity for stakeholders to make a mark in the sector. At the same time, foundations and NGOs need to conquer some key challenges, including gaining and maintaining the publics trust through more efficient operations and established, transparent reporting standards. The Chinese government is actively providing the philanthropy indus-try with guidelines and policies to manage fraud, as well as drafting clear guidance on charitable Digital Philanthropy in China: Activating the Individual Donor Base5United Way Worldwide | Bain the need for true partnerships in various forms will increase. However, given the trajectory of the market and the poten-tial to make a meaningful impact, philanthropic organizations must prioritize their digital strategies if they want to stay relevant and engaged with an increasingly active population of individual donors.