© 2017 Ipsos. Methodology This survey was conducted by Ipsos on behalf of the Centre for International Governance Innovation (“CIGI”) between December 23, 2016, and March 21, 2017. The survey was conducted in 24 economies Australia, Brazil, Canada, China, Egypt, France, Germany, Great Britain, Hong Kong (China), India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey and the United States and involved 24,225 Internet users. Twenty of the countries utilized the Ipsos Internet panel system while Tunisia was conducted via CATI, and Kenya, Nigeria and Pakistan utilized face-to-face interviewing, given online constraints in these countries and the length In the US and Canada respondents were aged 18-64, and 16-64 in all other countries. Approximately 1000+ individuals were surveyed in each country and are weighted to match the population in each country surveyed. The precision of Ipsos online polls is calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points. For those surveys conducted by CATI and face-to-face, the margin of error is +/-3.1, 19 times out of 20. BIC = Brazil, India, China APAC = Asia Pacific LATAM = Latin America © 2017 Ipsos. PRIVACY & SECURITY Q1. How concerned are you about your online privacy compared to one year ago?(Select one) Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143), Total 2016 (n=24,225) A majority of global citizens are more concerned about their online privacy compared to a year ago, led by those in LATAM and BIC. In most regions, the pace of growing concern is slowing year over year. 28% 34% 32% 28% 25% 28% 22% 22% 27% 30% 31% 32% 31% 27% 29% 27% 55% 64% 63% 60% 56% 55% 51% 49% TotalLATAMBICAPACNorth AmericaMiddle East/AfricaG-8 CountriesEuropeMuch more concerned Somewhat more concerned Total ConcernedTOTAL CONCERNED 2016 2014 57% 64% 63% 81% 64% 76% 59% 67% 53% 59% 60% 69% 52% 56% 50% 51% © 2017 Ipsos. Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) Among those more concerned, cyber criminals and internet companies are increasingly the sources of concern, but governments are also driving the increase in concern (both ones own government and foreign governments), more so than last year. 56% 35% 29% 32% 22% 26% 17% 26% 39% 38% 33% 40% 35% 32% 82% 74% 67% 65% 62% 61% 49% Cyber criminalsInternet companiesOther internet usersYour governmentCompanies in generalForeign governmentsEmployersA great deal Somewhat A great deal/ SomewhatA Great Deal / Somewhat 2016 79% 72% 66% 60% n/a 57% 48% Global Total Q2. To what extent have the following sources contributed to your being more concerned than last year about your online privacy? Your Government Base: Much/ Somewhat More Concerned About Online Privacy 2016 (n=13,867); 2017 (n=12,926) More (+5 points) say their own government is a contributing source of concern about their online privacy. 32% 53% 49% 43% 40% 47% 29% 36% 21% 39% 37% 18% 35% 26% 26% 23% 26% 32% 26% 22% 26% 29% 16% 19% 0% 33% 29% 29% 35% 36% 27% 44% 36% 46% 27% 29% 47% 30% 36% 35% 38% 34% 28% 31% 34% 28% 22% 32% 28% 65% 82% 78% 78% 76% 74% 73% 72% 67% 66% 66% 65% 65% 62% 61% 61% 60% 60% 57% 56% 54% 51% 48% 47% 0% TotalPolandMexicoUnited StatesSouth KoreaTurkeyNigeriaIndiaPakistanBrazilKenyaJapanSouth AfricaAustraliaFranceIndonesiaCanadaEgyptHong Kong (China)Great BritainGermanyTunisiaItalySwedenChinaA great deal Somewhat A great deal/Somewhat60% 69% 73% 73% 73% 79% 42% 72% 77% 60% 56% 73% 66% 62% 55% 71% 59% 50% 58% 61% 59% 29% 53% 43% 34% *Not asked in China A Great Deal/Somewhat 2016 © 2017 Ipsos. TRUST IN THE INTERNET Global Total Q7. To what extent do you agree or disagree with the following statements. Base: All Respondents Total (n=24,225) While a majority trusts their ISP, banking platforms and search engines, very few strongly agree that they do. Only half trust their government to act responsibly online, and a minority trusts most foreign governments to act responsibly online. . 16% 17% 14% 12% 13% 13% 10% 50% 48% 47% 43% 41% 38% 33% 66% 65% 62% 56% 54% 51% 43% Overall, I trust my Internet service providerOverall, I trust online and mobile banking platforms that I useOverall, I trust the companies that operate the online searchengines that I useOverall, I trust the InternetOverall, I trust the online social networks that I useOverall, I trust my government to act responsibly onlineOverall, I trust a majority of foreign governments to actresponsibly onlineStrongly agree Somewhat agree Total AgreeQ7. To what extent do you agree or disagree with the following statements. Base: All Respondents Total (n=24,225) Trust in the internet is lowest in many advanced economics, such as Japan, South Korea, France and Germany. 12% 33% 24% 11% 32% 37% 18% 15% 6% 8% 6% 6% 5% 8% 11% 5% 15% 6% 9% 12% 8% 5% 4% 3% 4% 43% 45% 48% 60% 38% 32% 50% 50% 54% 50% 49% 49% 50% 46% 42% 47% 37% 45% 40% 37% 37% 40% 39% 32% 28% 56% 78% 72% 71% 70% 69% 68% 65% 60% 58% 55% 55% 55% 54% 53% 52% 52% 51% 49% 48% 46% 44% 43% 34% 32% TotalNigeriaIndiaChinaKenyaPakistanTunisiaIndonesiaGreat BritainItalyPolandCanadaHong Kong (China)MexicoUSAustraliaEgyptSwedenSouth AfricaTurkeyBrazilGermanyFranceSouth KoreaJapanStrongly agree Somewhat agree Total AgreeQ7. To what extent do you agree or disagree with the following statements. Base: All Respondents Total (n=24,225) Trust in ones own government to act responsibly online varies greatly, with Indonesia and India leading the pack, Mexico and South Korea lagging. 13% 28% 27% 12% 33% 27% 17% 9% 10% 15% 8% 20% 6% 15% 7% 4% 12% 10% 5% 8% 4% 7% 3% 5% 0% 38% 53% 48% 54% 33% 38% 44% 51% 49% 44% 49% 29% 43% 33% 39% 42% 34% 29% 32% 27% 31% 26% 24% 20% 51% 81% 75% 66% 66% 65% 61% 60% 59% 59% 57% 50% 50% 49% 46% 46% 46% 39% 37% 36% 35% 33% 27% 25% TotalIndonesiaIndiaSwedenKenyaPakistanNigeriaAustraliaCanadaTunisiaGreat BritainTurkeyHong Kong (China)EgyptGermanyItalyUSSouth AfricaFranceBrazilJapanPolandSouth KoreaMexicoChinaStrongly agree Somewhat agree Total Agree Q7a. Why do you disagree that you trust the Internet? (Select all that apply) Base: Those Who Distrust Internet (n=10,319) Among those who distrust the internet, the leading reason is that they believe it is not secure, followed by the belief that it isnt reliable. 65% 40% 29% 28% 27% 26% 11% 9% The Internet is not secureThe Internet is not reliableThe Internet is controlled by corporate elitesThe Internet is controlled by my governmentThe Internet does not allow me to communicate privatelyThe Internet is controlled by foreign governmentsThe Internet does not allow me to access the content I wantOtherGlobal Total Q7b. How has your lack of trust in the Internet caused you to use the Internet differently? (Select all that apply) Base: Those Who Distrust Internet (n=10,168) Among those who distrust the internet, they are using the internet differently by disclosing less personal information online, taking greater care to secure their device, and using the internet more selectively. 49% 40% 40% 29% 26% 23% 20% 20% 19% 14% 12% 11% 3% 14% Disclose less personal information onlineTake greater care to secure your deviceUse the Internet more selectivelySelf-censor what you say onlineLimit the type of online applications you useLimit the number of online applications you useUse more encryptionLimit how much you use online applicationsMake fewer online purchasesUse more false personal information onlineUse the Internet less oftenUse technological tools (e.g. VPN or Tor)OtherNone of the aboveGlobal Total © 2017 Ipsos. ONLINE CHANGES IN BEHAVIOUR Q3. How have you changed anything about how you behave online compared to one year ago? (Please select all that apply.) Base: All Respondents Total 2014 (n=23,376); Total 2016 (n=24,143); Total 2017 (n=24,225) Global citizens are most often avoiding opening emails from unknown sources, using antivirus software and avoiding certain internet sites. One in ten is making fewer online purchases. Just two in ten arent taking any precautions. Total 45% 38% 37% 31% 31% 29% 22% 15% 14% 13% 10% 9% 19% Avoiding opening emails from unknown email addressesUsing antivirus softwareAvoiding certain Internet sitesAvoiding certain Internet sites and web applicationsChanging your password regularlyCutting down on the amount of biographically accurateSelf-censoring what you say onlineDoing fewer financial transactions onlineChanging who you communicate withMaking fewer on-line purchasesClosing Facebook and other social media accounts, etc.Using the Internet less oftenNone of theseQ3. How have you changed anything about how you behave online compared to one year ago? (Please select all that apply.) Base: All Respondents Total 2017 (n=24,225) Behaviour changes are most pronounced in LATAM. Total North America LATAM Europe APAC G-8 Countries BIC Middle East/Africa A B C D E F G Base: All Respondents 24141 2000 2000 6000 7000 7000 3000 4023 Avoiding opening emails from unknown email addresses 45% 45% 52% 46% 45% 43% 40% 42% Using antivirus software 38% 35% 50% 35% 40% 32% 45% 39% Avoiding certain Internet sites 37% 36% 54% 34% 31% 31% 38% 41% Changing your password regularly 31% 30% 40% 28% 35% 27% 35% 33% Avoiding certain web applications 31% 28% 42% 26% 27% 22% 34% 33% Cutting down on the amount of biographically accurate information you divulge online 29% 25% 37% 28% 30% 23% 28% 27% Self-censoring what you say online 22% 23% 22% 14% 22% 17% 21% 23% Doing fewer financial transactions online 15% 12% 23% 10% 16% 10% 20% 17% Changing who you communicate with 14% 13% 15% 8% 13% 8% 16% 14% Making fewer on-line purchases 13% 12% 18% 9% 12% 9% 16% 18% Closing Facebook and other social media accounts, etc. 10% 12% 10% 7% 9% 8% 12% 11% Using the Internet less often 9% 7% 10% 4% 6% 4% 11% 10% None of these 19% 25% 9% 24% 16% 28% 9% 18% Q4. How else have you changed your behavior? (Please select all that apply.) Base: All Respondents Total 2017 (n=24,225) Other changes in online behavior include avoiding clicking on unknown links, using more privacy settings, and updating their software more regularly. But some are becoming more active online, such as using it more for entertainment, business, and making more online purchases. Total 45% 32% 28% 23% 18% 16% 14% 14% 13% 10% 22% Avoiding clicking on unknown links in messagesUsing more privacy settingsMore regular updating of softwareUsing the Internet more for entertainmentUsing the Internet more for social interactionUsing the Internet more for business or professional workUsing two-factor authenticationUsing encrypted communications servicesMaking more on-line purchasesUsing a VPN (virtual private network)None of theseQ4. How else have you changed your behavior? (Please select all that apply.) Base: All Respondents Total 2017 (n=24,225) LATAM, BIC and Middle/East African residents appear most likely to be changing their behaviour. Total North America LATAM Europe APAC G-8 Countries BIC Middle East/Africa A B C D E F G Base: All Respondents 24141 2000 2000 6000 7000 7000 3000 4023 Avoiding clicking on unknown links in messages 45% 48% 58% 45% 44% 41% 46% 45% Using more privacy settings 32% 31% 41% 25% 35% 24% 41% 36% More regular updating of software 28% 24% 31% 25% 27% 22% 29% 30% Using the Internet more for entertainment 23% 18% 28% 15% 18% 14% 26% 31% Using the Internet more for social interaction 18% 11% 19% 9% 15% 8% 22% 25% Using the Internet more for business or professional work 16% 9% 21% 7% 17% 6% 22% 22% Using two-factor authentication 14% 12% 14% 9% 22% 9% 18% 13% Using encrypted communications services 14% 7% 18% 9% 18% 7% 21% 14% Making more on-line purchases 13% 14% 11% 12% 16% 12% 23% 9% Using a VPN (virtual private network) 10% 6% 14% 7% 11% 5% 12% 13% None of these 22% 26% 11% 29% 19% 33% 11% 17% © 2017 Ipsos. ONLINE SHOPPING BEHAVIOUR Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: Base: All Respondents Total (n=23,291) More say it is getting easier (42%), not harder (9%), to buy goods and services online. Similar trends are found when it comes to accessing websites in a quick manner, relying on sites to be online and working, and various other issues of access. Global Total 42% 41% 40% 38% 35% 33% 32% 29% 28% 27% 25% 25% 48% 49% 50% 52% 56% 56% 54% 59% 57% 60% 56% 62% 9% 10% 10% 10% 9% 11% 14% 11% 14% 13% 19% 13% Buying goods and services onlineFind the content you seekAccess websites in a quick mannerKeep software up to dateAccess local content and web sitesRely on your favourite website to be online and workingCount on reliable mobile Internet serviceSending or receiving emails to or from foreign addressesAccess foreign content and web sitesUse encrypted communicationsSurf the internet with the knowledge that content is not being censoredUse voice over IP (VoIP)Easier Same Harder2016 Easier - 46% 45% - 42% 39% 38% 35% 36% - 29% - Q5. Compared to one year ago, would you say that it is easier or harder to do the following things on the internet: Buying goods and services online Base: All Respondents Total (n=23,291) Those in LATAM, BIC and the Middle East and Africa are most likely to say it is becoming easier to buy goods and services online. 42% 51% 53% 50% 44% 34% 31% 30% 48% 35% 35% 37% 48% 59% 63% 64% 9% 14% 12% 11% 8% 6% 6% 6% TotalLATAMBICMiddle East/AfricaAPACNorth AmericaEuropeG-8 CountriesEasier About the same HarderQ14. How likely are you to use mobile payment systems on your smartphone in the next year? Base: All Respondents Total 2017 (n=24,225) Six in ten (57%) global residents are likely to use mobile payment systems on their smartphone in the next year. Just 8% of internet users say they dont own a smartphone. 26% 30% 20% 15% 8% Very likelySomewhat likelyNot very likelyNot at all likelyI dont own a smartphone TOTAL LIKELY 57% TOTAL NOT LIKELY 35% Q14. How likely are you to use mobile payment systems on your smartphone in the next year? Base: All Respondents Total 2017 (n=24,225) Propensity to use online payment systems on mobile phones varies greatly by country, with most G-8 countries near the bottom of the list, and emerging economies near the top. o 57% 95% 86% 86% 79% 69% 69% 68% 66% 65% 64% 63% 63% 61% 58% 53% 44% 44% 39% 37% 35% 31% 29% 27% 27% TotalIndonesiaChinaIndiaEgyptTurkeyKenyaSouth AfricaNigeriaPolandSwedenSouth KoreaHong Kong (China)MexicoBrazilTunisiaAustraliaUSItalyCanadaGreat BritainPakistanJapanFranceGermany% likely to use mobile payments Q15. How frequently do you buy goods or service online? Base: All Respondents (23,291) Only 22% of online global citizens say