sensortower© 2017 Sensor Tower Inc. - All Rights ReservedQ3 2017 | ReportStore Intelligence Data DigestExecutive Summary | Highlights© 2017 Sensor Tower Inc. - All Rights Reserved sensortower2Worldwide app downloads totaled 23.4 billion for the quarter, which represented a 13.6% increase year-over-year. App Store downloads increased 10.6% to 7.3B while Google Play grew 15% to 16.1B. Kiloos Subway Surfers was once again the worlds most downloaded mobile game last quarter, both overall and on Google Play, while Tencents Honor of Kings remained No. 1 on iOS. Frances Voodoo surpassed Electronic Arts to become the worlds No. 8 iOS publisher in terms of new downloads. It was No. 5 among iOS game publishers after Tencent, Ubisoft, Kingsoft, and Gameloft. Tencent overtook Electronic Arts to rank at No. 7 on the overall publisher ranking by U.S. downloads. Meanwhile, Google remained the largest U.S. publisher overall when it came to new app installs.About This Data | Methodology© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerCould your business benefit from access to Store Intelligence insights and the highly accurate data used to build this report? See the fastest growing apps and publishers by downloads or revenue. Email salessensortower for more information.Sensor Towers Mobile Insights team compiled the download estimates provided in this report using the Sensor Tower Store Intelligence platform.Figures cited in this report reflect App Store and Google Play download estimates for July 1, 2017 through September 30, 2017. Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards the total. Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total. Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.3© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerMarket Overview | Worldwide Download Growth423.4 Billion App Store + Google Play Downloads7.3 Billion App Store Downloads16.1 Billion Google Play DownloadsWorldwide App Store and Google Play Downloads 05B10B15B20B25BQ3 2016 Q3 201723.4B20.6B+13.6%Worldwide App Store Downloads 05B10B15B20B25BQ3 2016 Q3 20177.3B6.6B+10.6%Worldwide Google Play Downloads 05B10B15B20B25BQ3 2016 Q3 201716.1B14.0B+15%© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerStore Intelligence | Top AppsTop Apps5Overall | Apps by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerWhatsApp Facebook Messenger Instagram Snapchat SHAREit UC Browser Subway Surfers Uber YouTube Snake VS Block Spotify Wish Netflix Bitmoji My Talking Tom Honor of Kings imo Pinterest Amazon Shopping 25M 50M 75M 100M 125M 150M 175MApp Store Google PlayWhatsApp was the worlds most installed app for the third quarter in a row. The remaining top five apps, three of which are Facebook-owned, retained their 2Q17 rankings.Amazon, Pinterest, and Wish all ranked in the worldwide overall top 20 last quarter despite having not made this list in 2Q17. They ranked No. 20, No. 19, and No. 13, respectively.6Note Regarding Download EstimatesOur estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores.App Store | Apps by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerWhatsApp YouTube Messenger Facebook Instagram Honor of Kings WeChat Google Maps Snake VS Block Tencent Video QQ Gmail Bitmoji Snapchat Uber Taobao Spotify Alipay Netflix Youku 5M 10M 15M 20M 25M 30M 35MiPhone iPadTencents Honor of Kings was once again the worlds most downloaded iOS game last quarter, while WhatsApp spent a second quarter as the most installed iOS app overall.Snapchat slipped to No. 14 on iOS, having ranked at No. 9 for the second quarter of 2017. Snap-published Bitmoji also declined on this ranking from No. 11 to No. 13.Note Regarding Download EstimatesOur estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Apple apps are excluded. We report unique installs only (one download per user).7Google Play | Apps by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerMessenger WhatsApp Facebook Instagram SHAREit Snapchat Subway Surfers UC Browser Uber My Talking Tom Wish Candy Crush Saga Spotify Clean Master imo Clash Royale 8 Ball Pool Google Translate My Talking Angela B612 25M 50M 75M 100M 125M 150MFacebook dropped from No. 1 on Google Play in 2Q17 to No. 3 last quarter, replaced by Messenger. As in 2Q17, four of the top five apps were owned by the social giant.Unlike on iOS, Snapchat stayed put on Google Play, retaining its No. 6 rank from 2Q17. Wish, which didnt rank in the second quarter, returned at No. 11 in 3Q17.8Note Regarding Download EstimatesOur estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.Overall | Apps by U.S. Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerMessenger Facebook Bitmoji Uber Snapchat Netflix Instagram Snake VS Block Spotify Wish Pandora Amazon Shopping Sarahah WhatsApp YouTube Pinterest Gmail Word Connect Google Maps Bowmasters 2M 4M 6M 8M 10M 12M 14M 16M 18MApp Store Google PlayUber entered the top five apps overall, having ranked at No. 8 in 2Q17. At the same time, Snapchat dropped to No. 5 last quarter, from its No. 2 position in the second quarter.Saudi Arabia-developed Social app Sarahah made a splash by entering the top 20 at No. 13 overall. The app spent weeks in the top charts but failed to stay there heading into Q4.9Note Regarding Download EstimatesOur estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores.App Store | Apps by U.S. Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerMessenger Bitmoji Facebook Uber Sarahah Gmail YouTube Netflix Google Maps Snake VS Block Spotify Amazon Shopping Instagram Pandora Remind Bowmasters Pinterest Word Connect tbh WhatsApp 1M 2M 3M 4M 5M 6M 7M 8M 9M 10MiPhone iPadSnapchat fell out of the U.S. iOS top 20 entirely last quarter, after having dropped to No. 9 in 2Q17 (from No. 3 in 1Q17). This coincided with slowing YoY installs that continue into Q4. No. 19 ranked TBH is a teen-focused social poll app similar to Sarahah. Its installs skyrocketed last quarter, before it was subsequently acquired by Facebook.10Note Regarding Download EstimatesOur estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Apple apps are excluded. We report unique installs only (one download per user).Google Play | Apps by U.S. Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerMessenger Snapchat Instagram Wish Facebook Bitmoji Pandora Netflix Spotify WhatsApp CM Launcher 3D GO Music letgo ROBLOX Uber Moco Amazon Shopping Pinterest FFXV: New Empire Snake VS Block 1M 2M 3M 4M 5M 6M 7M 8M 9M 10MNine of the top 10 apps on Google Play last quarter were also top 10 apps in 2Q17, with Messenger and Snapchat holding on to their No. 1 and No. 2 ranks, respectively.MZs Final Fantasy XV: A New Empire is the publishers first new launch since 2016s Mobile Strike, and was the biggest new entrant onto the Google Play top 20 last quarter.11Note Regarding Download EstimatesOur estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerStore Intelligence | Top PublishersTop Publishers12Overall | Publishers by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerFacebook Google Tencent Kingsoft Outfit7 Limited Alibaba Group Gameloft Ubisoft Electronic Arts TabTale Snap Microsoft Amazon BitMango King Reliance Jio Supercell Uber IAC Mobile Voodoo 100M 200M 300M 400M 500M 600M 700MApp Store Google PlayFacebook was once again the worlds top publisher in terms of new app installs. Alibaba Group passed Gameloft to rank No. 6 while EA dropped one to No. 9.France-based Voodoo made the overall top 20 on the continued success of its casual mobile games, including titles such as Snake VS Block and Flappy Dunk.13Note Regarding Download EstimatesOur estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores.App Store | Publishers by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerTencent Google Facebook Alibaba Group Ubisoft Kingsoft Gameloft Voodoo Electronic Arts Baidu Microsoft Snap Bi Hong Lin Amazon IAC Mobile Outfit7 Limited NetEase TabTale Xiamen Meitu Uber 50M 100M 150M 200M 250MiPhone iPadSnaps slide down the worldwide iOS chart continued, with the publisher dropping from No. 8 in 2Q17 to No. 12 last quarter. The top five publishers remained unchanged.Voodoo edged out Electronic Arts in terms of new app installs on iOS. The French publisher has had several viral hits that have topped the charts in multiple territories.14Note Regarding Download EstimatesOur estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Apple apps are excluded. We report unique installs only (one download per user).Google Play | Publishers by Worldwide Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerFacebook Google Kingsoft Outfit7 Limited Gameloft TabTale Tencent Electronic Arts Reliance Jio Ubisoft Snap King BitMango SHAREit Rovio Microsoft Supercell Alibaba Group Amazon Uber 50M 100M 150M 200M 250M 300M 350M 400M 450M 500M 550MFacebook was the clear leader on the Google Play ranking. Meanwhile, Google, Kingsoft, Outfit7, and Gameloft remained in the same positions they held in 2Q17.New installs for Indias Reliance Jio surged, placing the publisher ahead of Ubisoft, Snap, and King. It ranked No. 16 in 2Q17, rising to No. 9 last quarter as Android grew in India.15Note Regarding Download EstimatesOur estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We report unique installs only (one download per user). Google pre-installed apps are excluded. Android download estimates do not include third-party stores.Overall | Publishers by U.S. Downloads© 2017 Sensor Tower Inc. - All Rights Reserved sensortowerGoogle Facebook Ubisoft Amazon Snap Kingsoft Tencent Electronic Arts TabTale Microsoft IAC Mobile Voodoo Uber Zynga Gameloft BitMango Disney Outfit7 Limited Glu Games Zenjoy 10M 20M 30M 40M 50M 60M 70M 80M 90M 100MApp Store Google PlayAmazon overtook Snap in the U.S. last quarter to rank No. 4 overall. Tencent climbed from No. 14 in 2Q17 to No. 7 last quarter. Google and Facebook stayed put at the top.Gaming-focused publishers continued to dominate the ranking, claiming 12 of the top 20 spots. They held four of the top 10 positions, down from five in 2