2017中国网络综艺市场白皮书.pdf
2017 2018 1 2017 Part 2 2014 MC 2015 2016 2017 IP Part1 3 Part2 5 Part3 High Part4 Part5 Part1 4 5 2014-2017 2014 2015 2016 2017 MC 15 IP 6 2015 -2017 2016 200% 2017 2015 1 1 -2017 11 30 10 30 43 2015 2016 2017 2015-2017 96 111 159 2015 2016 2017 2015-2017 7 2017 + + + 8 IP+ Ipartner IP+ 2017 1 + 2 2 + 3 1 2 + 1 2 4 + 1 3 + 2 + 2017 1 2 3 TV 2 2 TV 9 2017 1 1 -11 30 12 3 13 17 11 14 15 16 12 7 25 13.8 0.6 7.6 6.3 6.3 12.8 11.6 16.7 20.4 1.2 10.2 1 2 3 4 5 6 7 8 9 10 11 2017 1-11 NO.1 2 13 2 3 5 2017 1-11 168 647 159 505 2017 NO.1 TOP10 48% High 10 2017 TOP10 2017 1 1 -11 30 48% 42% 9% 2017 TOP10 11-50 51-159 32,520,527 32,150,911 24,712,719 23,337,82 9 16,414,29 6 10,746,84 1 3,472,114 2,711,724 966,632 100,467 12.0 16.6 41.8 20.8 29.1 48.9 15.2 12.0 27.3 15.1 2017 2017 TOP10 2017 TOP10 48% Part2 5 115.91 8.97 23.88 2015 2016 2017 2015-2017 TOP10 1 2015-2017 2017 TOP10 166% 23.88 2015 1 1 -2017 11 30 12 52% 166% 15 9.3 12.5 6.9 4 1 10.5 20.6 8.9 5 41.8 49.8 29.1 TOP3 13 2 N 2017 TOP30 5 2 1 1 1-2 1-2 1-3 1-2 1-3 1-2 1-3 1-4 88.5 72.2 37.1 24.2 1-2 2014 1 1 -2017 12 25 2014 2017 3 14 2017 70% 20% 2017 1 1 -11 30 13 2 2 5 10% 70% 20% 2017 TOP10 4 15 2017 1 1 -11 30 2017 1 -11 79,048 37,902 22,314 20,739 20,256 19,401 10,760 9,961 9,715 9,041 41.8 12.0 16.6 20.8 12.0 12.0 15.2 28.6 12.0 16.6 2 2 / 2 75,770 59,186 54,888 50,362 47,175 35,895 34,643 24,448 21,851 19,818 53.9 12.0 58.4 12.0 29.1 48.9 12.0 20.8 16.6 16.6 / 2 2 / 2 5 2 2 2017 TOP10 5 16 2014 2017 Logo 2017 C 5000 - B 5000 + A 1 + S 10 + 16Part3 High 17 1 2017 KFC Discovery KFC Discovery KFC Ports G-SATR X Pharrell Williams JOYRICH KFC 1 19 LOGO 21% + LOGO MV VCR TVC 3 66 614% 21% 2017 6 1 -9 30 0 10000 20000 30000 40000 50000 6/1 6/8 6/15 6/22 6/29 7/6 7/13 7/20 7/27 8/3 8/10 8/17 8/24 8/31 9/7 9/14 9/21 9/28 2017 6-9 20 98% 43.1% 28.3% 25.4% 2.5% 0.7% TOP5 1 High 42.8% 43.5% 11.7% 2.1% 5 - 4 - 3 - 2 - 48.1% 44.5% 43.8% 40.3% 37.5% TOP5 35.0% 30.7% 29.0% 27.9% 23.3% / TOP5 2017 12 N=12000 30000 6/17 6/24 7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 TT GAI 21 TT GAI 0 600000 2017 6 17 -8 19 2 New Balance B612 GALAXY C8 2122 47.9% 43.1% 8.5% 0.4% 5 - 4 - 3 - 2 - 3 52.9% 39.2% 6.7% 1.2% 5 - 4 - 3 - 2 - 1 2 + 2017 TOP10 2017 1 1 -12 25 2017 12 N=1200 23 3 2017 1 1 -2018 1 7 2.4 2.2 2.1 1.9 1.8 1 TOP5 1.7 1.4 1.3 Papi
