Table of Contents030905440645Introduction to our Q3 reportFive Mega Trends to power your video strategyTLDR: Fast video facts from Q2 2018Tubular Takeaways from the State of Online VideoGrowth and content opportunities by verticalBONUS: nullFortnitenull, beyond gamingSTATE OF ONLINE VIDEOO2 TUBULARLABSIntroduction to the Q3 2018 State of Online VideoO3 TUBULARLABSIntroduction: The Verticalization of Social VideoO4Welcome to the 2018 Q3 installment of our State of Online Video report, in which we explore the mega and micro trends that video analysts and creative strategists alike need to shape their video strategy.One major theme of this report is the Verticalization of social video: We highlight a growing number of publishers who are experimenting with a portfolio approach to audience building by launching a number of related brand channels focused on specific genres.In the rest of this report, we take a overview of the social video landscape by vertical, identifying five mega trends that speak to the the growth drivers, competitive dynamics, and whitespace for publishers and brands alike who seek to grow, reach and engage their audiences through new subject matter.SOURCE: TUBULAR LABSWe hope you enjoy this installment of our State of Online Video from Tubular LabsTUBULARLABS20x The rate of Sports Media view growth coming from top international creators248MFacebook views gained in the Science & Tech vertical despite a drop in videos uploadedOver 4B Global views on K-pop music videos+9.5% Local news on Facebook view growth+18% Q2 growth of Sports media views on YouTube>50% The percentage of 5-Minute Crafts views from “DIY hack” videos on YouTube1:6 The ratio of World Cup vs non-World Cup related soccer views on YouTube18.1M Average 30-day views (V30) for uplifting stories on Facebook24% 5-Minute Crafts share of voice dominates Home & DIY on YouTubeOver 700 Sponsored YouTube videos mention nullFortnitenullTLDR: Fast video facts from Q2 2018O5SOURCE: TUBULAR LABS TUBULARLABSGrowth and content opportunities by verticalO6 TUBULARLABSGenre Opportunity Map: Size, growth and opportunties by genre on FacebookKey Insight: On Facebook, Food & Drink proves to be more than just a “trend” - the genre generated more views than beauty, science & tech, gaming, fashion & style, and education combined!Business554M+51.6%Family & Parenting 1.5B +13.2%Education 7.9B +10.2%News & Politics54.6B+9.7%Entertainment374B+9.3%Kids Entertainment 2.4B +5.8%Fashion & Style 4.1B +7.6%Gaming 5.2B +9.1%Home & DIY 10.5B +9.9%Food & Drink45.5B+9.3%Sports 37.7B +8.5%Film & Movies 15B +8.7%Beauty 9.7B +8.2%Science & Tech 8.5B +8.7%Cars, Trucks & Racing 8.3B +7.9%O7Q2 FACEBOOK VIEWSQ2GROWTHSOURCE: TUBULAR LABS MARKET REPORTS TUBULARLABSQ2 YOUTUBE VIEWSQ2GROWTHBusiness376M+23.4%Family & Parenting1.8B+15%Fashion & Style6.0B+12.1%Home & DIY12.4B+12.5%News & Politics57.2B+12.5%Kids Entertainment 188B +12.3%Entertainment 266B +12.5%Gaming 139B +8.6%Education12B+11.2%Sports 52.9B +11.4%Beauty24.7B+10.1%Science & Tech 31.9B +10.1%Cars, Trucks & Racing 32.1B +10.4%O8Film & Movies 47.4B +13.2%Food & Drink 43.4B +13%Genre Opportunity Map: Size, growth and opportunties by genre on YouTubeSOURCE: TUBULAR LABS MARKET REPORTS TUBULARLABSFive Mega Trends to Power Your Video StrategyO9 TUBULARLABSFive Trends01International creators are driving growth verticals02The Tentpole Effect in Sports04Local news and uplifting stories are News winners03Tech & DIY: The dark horses of social video05The Duration Differentiation10SOURCE: TUBULAR LABS TUBULARLABS