艾瑞咨询：2022年企业微信生态研究报告-49页_2mb.pdf
2 1 2 3 4 CNNIC-2018 6-2021 6-80166828518544990359939849889910107457.70%59.60%61.20%64.50%67%70.40%71.60%2018.6 2018.12 2019.6 2020.3 2020.6 2020.12 2021.6%APP 2021 APP N=97 2021 7 B C B B2B 2020 CNNIC 2021 6 3.81 2020 6 3506 37.7%2020 6-2021 6 PC PC 19908345603806521.20%34.90%37.70%2020.6 2020.12 2021.6%2022 2021 18.8%2020 4%2020 20.1%21.6%20.9%18.9%14.8%18.8%2016 2017 2018 2019 2020 2021%2016-2021 2017-2021 2019 2021 1859 829.44 IT OA 2022 1 6 2017-2021 225524271685171018592017 2018 2019 2020 2021 20%20%11%9%7%5%5%3%3%17%IT B2C B2C B2B C C C C C C B2C 11 1 2 3 4 2016 1.0 IM 2017 2.0 API 2018 2019 2020 2022 4.0 1000w 1.8 5 6-Mobile-/()2020 1-2021 11 88.83020406080100()1.0 2.0 3.0 4.02022.1.10 IM OA RTX IM 2019.12.212017.6.292018.4 2016.4.18 B2C-B2B-2B OA RTC IM&12 OA API OA API C 1000+1.8+5+12 6000+SCRM+HR SaaS+/1900 97 1232 6000+1900/logo SCRM CRM 12.6 2021Q3+SCRM SCRM 2021 11 92.1%SCRM CRM 2021 CRM 156 2019-2024 SCRM 2017-2024 CRM 3 6 11 19 29 41 89.2%92.1%75.1%50.8%41.7%2019 2020 2021 2022e 2023e 2024eSCRM%8310012113415619222725820.1%21.4%10.2%16.5%23.4%17.9%13.9%2017 2018 2019 2020 2021 2022e 2023e 2024eCRM%B2B 2022 1 10 4.0 B2B B2B B2C SCRM 40 50 63 79 98 125 160 201 22.7%26.6%25.7%23.5%28.6%27.7%25.5%2016 2017 2018 2019 2020 2021e 2022e 2023e%2016-2023 20 1 2 3 4+12.6 N=118 2021 7 2021 34%27%19%10%10%+APP 79%53%50%43%35%23%20%18%3%APP/C B+B2B B B2B C B C 2B 1 2 3 n 1 2 3 4 1 2 3 4+N=1000 2021 4 0.6%23.9%24.7%34.8%36.0%36.7%36.8%54.6%59.1%62.9%0.1%6.5%12.4%16.3%19.3%25.0%27.1%29.5%29.7%49.5%51.2%RPO IT IT HR HR IT HR+/CRM 360+IM OA API e.g.,SCRM e.g.,OA CRM ERP APP work lifebalance+SaaS+150,000+30,000+SaaS+7 15w+All in 7 SaaS+&|SOP|+13 30 10000+2020 1 2022 SCRM SCRM1.0 2019.12 2020.1 2021.3 2021.6 2021.10 2022.1 SCRM 10000 30 SCRM SCRM+SCRM 400 6 1+30 10,000 SCRM SCRM SCRM SCRM ROI APP APP B2C 2022 80%Top50 95%94%90%90%90%90%90%82%80%80%90%C ROI+2C 2B B+OMS C B 1 2 3 4 1 2 3 4+OMS+SCRM+SCRM+CRM+-app-OA+.+OA CRM+OA CRM 30 OA CRM;IoT 7000 ERP-SaaS to B to-HR E-learning OA ERP C B 2021 10 C VR 2022 2015 2016 2018 2020 C 2021 BU 10 SaaS SaaS C 12 2022 10+1 2 3 4 APP SCRM CRM OA HR SaaS C APP*-SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS+SaaS+SaaS SaaS B SaaS SaaS+2B C to B SaaS SaaS e.g.AUM e.g.2022 1 10 4.0 B2B e.g.10+/3/BBBBB VS
