2022-2023年酱香型白酒消费趋势研究报告.pptx
2022-2023 01 02/2025 500-800 03 1 2 2020-2022 3 4 5 1979 1 2 9 8 7 1.2.85%10%5%1.2.1988 40%1 500-1000 3.113 1985 1986 2021 50 2 1.2.01 2008 02 03 04 2013-2016 2016-2021 2016 2021 1900 31.5%2 2008-2012 2008 2012 540 12%1-2008y/2008-2012y 2013-2016y 2016-2021y 1.2.2021 3.(2021)2021 1000+1 65%2021 1282.77 16.21%89.24%96.72%2 100+2 10-12%2021 155.8 2021 1.1 50-100 3 10%4 2021 2021 100 2021 60+20-50 1 1.5%2021 20-30 10-20 10 13-15%10 5-10/3 2017 2021 1900 22.6%31.5%1000 61 65%50-100 50 500-1000 500 1.500-1000 200-500 200 1 1.2020 1988 58 45%56%2.2019 39%3.2020 42.25 45.41%1 2 2020-2022 3 4 5 501 1 2022 2500 60 2022 61 2022-2025 10 1.2022 4.25 1.70 10 7000 17000 50 4 1.8 5.8 2026 10 25 30 10 3.5 1.4 10 40 1998 2021 60 2020 8%1 2022 4.25 1.70 5.6 5.6 2 2022 1.8 4 10 2022 6 2026 30 2022 3.5 1.4 10 40 3 1 2024 2 2026 3.5 3 2023 5.6 10 40 1.8 2026 10 6 2023 6 2026 30 2 2025 5+7000 17000 1.2.2022 3.1.2.3.2016 31 269 627 88 2 2020 6 8 N 3 2020 2016 35%2020 70%25%15%10%1 1.2021 90+1 70 2021 2021 2021 200 10+100 5-10 2021 300 2021 180 C C IP 12+18 IP 11 1 2 2020-2022 3 4 5 42.47%51.88%48.87%50.17%48.47%48.78%54.55%21.92%22.08%23.42%25.61%28.22%24.39%9.09%21.92%15.01%16.44%15.22%7.98%14.63%27.27%0%20%40%60%80%10 0%35-39 50 25-29 52%80.7%19.3%/457 367 267 168 164 131 126 60 50 50 46 41 35 16:N=2000,2022 7 35 1.64%2.52%8.81%19.37%17.23%9.69%8.68%3.77%8000-15000 0.2%:N=2000,2022 7 0.9%6.4%18.7%65.1%8.2%0.6%28.30%221 76 40 34 281 97 90 3342 4199 402 164 130 76 58 268 121 64 139 114 301 286 330 343 230 234 172 150 42 44 96 64 99 118 59 32 2496 12 00 10 00 800 600 400 200 0 1000 800-1000 500-800 100-300 300-500 100/500-800+800-1000 1000&30%500-800 24.2%300-500 1000 100 NO.1 NO.2 NO.3 500-800 800-1000 1000+NO.1 NO.2 500-800 300-500 500-1000:N=2000,2022 7.500-800+800-1000 56%)1000(16%)NO.1 NO.2 NO.3/500-1000:N=2000,2022 7.500-800 31%)300-500(27%)NO.1 NO.2 NO.3/:N=2000,2022 7./500-800 500-800:N=2000,2022 7.500-800 30-50 35-39 16.31%40-44 16.21%45-49 15.56%30-34 14.87%50 14.33%25-29 11.86%18-24 10.87%5 1 500-800 500-800 27.51%26.06%25%24.32%24.19%30-50 500-800 25%17%10%24%41%27%25%14%11%top5 35%22%19%:N=2000,2022 7.25-29 52%0%1%2%41%23%/13%11%10%NO.1 NO.2 NO.3 31%16%15%13%11%9%3%1%0%/:N=2000,2022 7./2.5%0.6%0.3%6.7%9.3%10.4%12.7%15.3%15.6%26.7%2021 25.20%20.63%19.66%13.37%8.58%5.53%3.49%2.75%0.78%:N=2000,2022 7.37%18%29%500-800 500-800 60%500-800 500-800 2%15%33%22%19%14%11%2%500-1000:N=2000,2022 7.27%24%9%4%68.10%10.70%9.60%8.70%2.90%:N=2000,2022 7.37%25-40 5 5 37%38%48%36%45%33%44%47%37%36 48%54%35%50%19%15%1 4%15%9%19%1 7%25-44 21%10%19%18%14%5%23%25%24%15%13%22%10%15%30%8%10%23%33%1%17%22%27%28%28%23%33%23%20%18%20%24%24%36%17%10 8-10 5-8 3-5 1-3 5:N=2000,2022 7.33.6%24.9%17.8%8.6%7.4%3.8%3.7%27.0%17.9%14.7%13.7%11.7%10.1%4.9%2021/2021 10-20/85%40%16%7%8%9%27%31%72%14%4%2021 21%15%25%24%13%2%0%2021 3-12:N=2000,2022 7.581 581 1396 2020-2022 90%53%20%581 53%1-2 27%23%16%581 14%13%10%10%9%3%1%23%70%:N=2000,2022 7.581 53%1396 2 2-5 5%7%/17.8%10 5-10 34.6%65.4%+42.50%27.80%17.20%12.50%:N=2000,2022 7 1 2 2020-2022 3 4 5 80 3000 1 5 35%1.2020-2021 2022 2022-2025 2025 35%40%300 500-1000 stepC stepB&stepA 500-1000 62%30%16%13%13%20 17 20 18 20 19 20 20 20 21 2017-2021 1 500-1000 490 590)510 460 2022 3-9-1988 2 560 2022 3-9 15-2 1.2.1.2.3.、2 2015 2022 33 3 IP 4.9%3.3%3.7%2.6%2.5%2017-2021 1 2017 2018 2019 2020 2021%3 2000 500-800/1000 1935 1988 1 2 500-800 3 50%4 5 6 500-800-1 2 2020-2022 3 4 5 1.1935 1 5 300-500 300-500 500-800 1935 2022 1935 1199 1 2 3 4 2000,2000 1935-200-300 200-500 400-900 1200-1500 2000-3000 3000+2010 2010 1988 2011 2012 5 15 2020 1988 50 2019 19 2003 2008 2008 2011 2012 2000 2017 2017 2021 IP 2020 2012 2003 1975 1985 1986+1.500 2.01 03-500 170.59 1 2022 3.5 2 02 10 40 04 05 06 1 2 2022 1 2020 2021 2022 50 2022 500-10 2022
