2021-2022年财经新媒体营销价值系列ESG篇报告.pptx
2021-2022 ESG ESG ESG Environmental Social Governance ESG ESG ESG ESG ESG ESG ESG ESG ESG 2021 2021.12 1000 TGI TGI TGI Target Group Index TGI TGI=/*100 TGI TGI TGI 100 100,TGI 4/15/29/71/90/127/4 ESG 1 ESG 2 ESG 3 ESG 4 ESG+ESG Environmental Social Governance SRI ESG ESG,20 90 19 20 21 2006 PRI ESG ESG ESG(PRI)ESG,ESG ESG 600 MSCI ESG Wind ESG Rating 800 ESG ESG ESG ESG ESG ESG,2017 ESG 29,ESG ESG ESG 19 ESG PRI ESG ESG ESG ESG UGC ESG ESG ESG/,APP ESG Eg.21 FT Eg.Eg.ESG PGC APP UGC ESG ESG ESG ESG ESG 1 ESG 2 ESG 3 ESG 4 ESG 90 95 N=700 2021 12 28.3%22.0%/42.1%8 8000 72.4%3000 66.0%3000 74.0%26.0%90 95 26-30 34.3%31-35 27.4%66.3%58.0%12.6%ESG 90 95 ESG 74.0%26-35 90 95 ESG ESG 29.1%70.9%26.0%74.0%10.0%19.0%19.7%27.4%27.5%34.3%35.4%19.3%36 31-35 26-30 25 11.0%14.0%58.1%1.7%1.2%10.0%9.8%5.1%5.9%7.6%9.3%66.3%2021 ESG ESG%N=1000 N=700 2021 12 26-35 61.7%TGI=114 ESG N=700 2021 12 N=700 2021 12 58.0%20.4%/ESG 70%66.1%ESG ESG ESG ESG ESG 9.0%12.6%4.0%10.6%22.6%42.1%16.0%4.7%/70.6%28.3%22.0%15.9%14.0%11.1%8.7%66.1%62.9%10.0%ESG 5 1-1 5 5-8 1 5-2 5 8-1 2 5 13.7%ESG 1500 1501-3000 3001-5000 ESG ESG 72.4%8000 49.3%10000 66.0%ESG 3000 36.2%5000 ESG N=700 2021 12 8.2 8.15 8.1 8.05 8 7.95 7.9 ESG N=1000 N=700 2021 12-41.6%-25.7%-17.6%-9.1%-6.0%17.6%23.1%23.6%11.9%13.9%7.2%20.3%29.9%20.9%8.1%5001-8000 8001-10000 10000 ESG 72.4%66.0%67.3%ESG 80.7%ESG 6 ESG 66.6%15 ESG 2021 ESG 29.5%3.6%3.3%26.6%25.0%43.7%42.2%26.1%3-5 3-5%N=1000 N=700 2021 12 18.0%31.4%13.0%11.8%20.4%37.7%38.8%28.9%8 8-15 15-30 30 ESG 15 66.6%3 1-3 6-12 22.6%24.4%23.4%25.2%34.7%32.8%1-6 17.4%16.0%1.9%1.6%6 ESG 80.7%TGI=104 ESG N=700 2021 12 N=700 2021 12 40.7%39.7%22.9%22.6%32.1%26.6%61.1%/61.1%44.4%35.4%41.7%ESG 15 ESG/ESG ESG ESG N=1000 N=700 2021 12 12.2%4.6%4.9%4.9%8.4%7.8%16.3%16.1%28.1%27.1%10.7%3.4%4.4%2.9%1-20 21-50 51-100 101-200 201-500 501-800 800%62.5%62.2%59.9%ESG ESG ESG TOP6 TGI=102 TGI=104 TGI=110 25.3%22.9%ESG 97.1%ESG 51-200 51-100 25.3%101-200 28.1%ESG ESG 2021 ESG ESG 46.6%45.1%/V 44.0%41.3%38.9%37.9%ESG ESG NPS 55.3%ESG NPS 55.3%60%ESG ESG ESG N=1000 N=700 2021 12 N=700 2021 12 61.6%30.7%31.6%62.3%Detractors Passives Promoters ESG NPS%ESG NPS=55.3%ESG NPS=54.8%55.3%7.0%6.8%54.8%32.6%33.9%39.8%40.6%/38.1%37.4%36.9%/ESG 45.1%42.3%40.9%38.6%30.0%ESG ESG 85.8%ESG 37.7%45.1%46.2%49.1%/55.4%/53.3%/52.7%39.3%42.4%46.3%51.9%/36.9%/36.7%36.4%24.3%/ESG ESG 70.0%65.1%64.4%56.3%54.7%ESG ESG ESG ESG ESG N=700 2021 12 APP N=1000 2021 12 85.8%ESG N=700 2021 12 N=700 2021 12 39.4%43.3%37.1%/36.9%/36.4%36.4%35.4%34.7%29.6%ESG/ESG ESG ESG ESG ESG 4 ESG ESG ESG ESG/QA 55.3%54.7%44.6%42.1%38.6%27.3%26.9%11.0%ESG N=700 2021 12/E S G ESG ESG ESG 20%ESG ESG ESG ESG ESG ESG 1 ESG 2 ESG 3 ESG 4 76.9%ESG 54.1%N=700 2021 12 6.1%24.2%7.3%15.9%16.3%22.7%35.1%34.8%19.0%18.6%1900 1 5 1900 1 4 1900 1 3 1900 1 2 1900 1 1 ESG%N=1000 N=700 2021 12 0.3%15.7%17.3%18.3%19.4%20.6%20.7%20.9%21.4%21.4%23.9%23.6%23.6%23.4%22.7%26.6%26.6%H5/V ESG TGI=101 TGI=102 76.9%54.1%ESG 3C 3C 27.9%25.1%19.1%18.0%14.6%11.6%3.4%23.4%28.0%27.6%27.0%24.3%22.0%20.6%18.6%18.3%18.6%19.3%15.6%12.3%11.6%9.0%8.4%6.1%6.4%2.1%1.9%2.3%2.3%3.2%ESG 3C%N=700 2021 12 55.5%ESG 10-50 25.6%30-50 ESG ESG N=700 2021 12 N=700 2021 12 51.46%50.73%TOP 6 18.3%29.9%25.6%16.4%8.0%1.8%10 10-30 30-50 50-100 100-300 300 30 50 100 300 ESG 4.9.5%14.0%18.7%19.7%6%22.9%15.3%22.0%26.0%13.7%24.8%24.1%15.0%22.0%29.1%22.9%27.0%25.0%19.5%18.0%24.8%24.1%24.0%13.8%19.7%ESG TOP6 5 1-5 5 5-1 1 5-10 10 10 39.78%37.23%27.74%27.01%10-50 55.5%N=700 2021 12 54.4%50.0%42.7%39.8%36.5%31.0%30.3%25.2%21.9%16.1%13.9%10.6%3.7%58.2%47.5%44.9%24.3%51.3%42.4%39.9%27.9%34.8%31.0%28.5%21.5%20.3%18.4%10.1%4.4%1.1%ESG ESG%35%ESG 1 ESG 2 ESG 3 ESG 4 ESG ESG ESG 2020 9 2030 2060 ESG ESG ESG ESG ESG ESG ESG+ESG 1/3 2022 ESG ESG ESG ESG ESG ESG ESG 2021 ESG ESG ESG ESG30 ESG ESG ESG ESG ESG ESG ESG ESG ESG 2/3 ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG ESG 3/3 ESG ESG+ESG ESG STEP 01 ESG STEP 02 ESG+ESG STEP 03 APP STEP 04 Facebook THANKS
