中国情趣电商市场分析报告.pptx
P E S T 4700 1.8 GDP 1 2002()2011 PC+15 2 2010 117.9 2011 117.8 2012 117.7 2013 117.7 2014 115.9 2015 113.5/*100 26.9%73.1%2015 15 15 26.9%2 1.08 1.61 1.94 2.42 3.61 4.67 0.23 0.55 1.44 3.02 2.36 4.13 3.4 4.41 70%60%50%40%30%20%10%0%5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 2009 2010 2011 2012 2013 2014 2015 2016 2009-2016 86.20%54.7%45.3%13.80%100%80%60%40%20%0%2016 2016 19.5 33.8 102.1 100%80%60%40%20%0%100 54.1 0 500 400 389.2 59.8%54.0%54.9%300 200 163.2 251.3 B2C(88.7%73.3%60.1%2013 2014 2015 2016 2017F 2018F 2019F AV 2016 2015 12 2016 3 2016 7 2016 8 10293 7905 4261-44.22%-58.77%3978-29.20%100%200%300%12000 10000 8000 6000 4000-9.65%2000 0 0%-100%2016 2016(86%14%500/80%iball ihole+2017+B2C B2C C2C/B2C 65.56%57.42%27.12%18.77%60.00%50.00%40.00%30.00%20.00%10.00%0.00%70.00%B2C APP 6283 1658 856 19.07 18.36 36.17 23.74 37.28 21.17 18.49 730 387 233 173 153 60 50 40 30 20 10 0 7000 6000 5000 4000 3000 2000 1000 0 2017 5 MAU MAU 50.58 MAU1000 MAU500 MAU500 yin 262 235 234 233 2661 2579 2280 2184 1888 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 280 260 240 220 200 180 160 140 120 100 2017 01 2017 02 2017 03 2017 04 2017 05()()269 3.3 22.5 23.2 3.3 3.3 22.5 3.3 22.3 32.11.2 23.5 23.0 22.5 22.0 21.5 21.0 20.5 20.0 3.4 3.3 3.2 3.1 3.0 2.9 2017()()200 20 2017 29%25%17%13%16%28%28%16%12%16%24%31%18%15%13%0%20%40%60%80%100%2017 5 24 36 40 24 30 31 35 41 56%44%41%59%74%26%0%20%40%60%80%100%2017 5 10%15%23%42%10%7%11%19%47%17%7%12%21%45%15%0%20%40%60%80%100%2017 5 6.3%6.0%5.5%5.0%5.0%4.7%4.5%3.6%12%40%19%20%9%11%38%19%20%10%10%37%21%21%11%2017 5 2017 5 10.5%7.4%2.44 2.36 2.16 2.07 2.06 1.86 1.80 1.75 1.74 1.66 2017 5 TGI 00:0101:00 01:0102:00 02:0103:00 03:0104:00 04:0105:00 05:0106:00 06:0107:00 07:0108:00 08:0109:00 09:0110:00 10:0111:00 11:0112:00 12:0113:00 13:0114:00 14:0115:00 15:0116:00 16:0117:00 17:0118:00 18:0119:00 19:0119:00 20:0121:00 21:0122:00 22:0123:00 23:0124:00 2017 5 APP 51.5 app B2C APP 2017 5 TOP10 119.6 51.5 31.1 16.6 10.5 2.7 1.1 1.0 1.0 0.7 OEM OBM OEM ODM OBM OEM(Original Equipment Manufacture)ODM(Original Design Manufacture)OBM(Original Brand Manufacture)C2C 1.0 B2C 2.0 B2C 3.0 /80/90 SM 80/90 27.0%29.8%15.3%2017 5 16.1%11.8%24 24 30 31 35 36 40 41
