20240525_艾瑞咨询_护肤行业：中国女性敏感肌深度分析与适敏彩妆研究报告_48页.pdf
2024 iResearch Inc.2 2024.5 iResearch I 18 TGI Target Group lndex()TGI=/*100 TGI TGI 100 100 TGI105 TGI n=19867 7317 n=7550 n=10 XVCXvMrMoNnMqOpMqNqPmN9PdNbRsQmMpNqMiNmMqNkPsQvN6MnNvNNZoNmPNZsPsP3 2024.5 iResearch I 52.2%58.4%/54.7%18-24 87.6%68.3%4 CONTENTS01 02 03 4PaBvyW/KGRryY3nc9gnlJKvZxvDHl7CnYBIQwX/6MOrQ+QEEKGE14EpgAdnjTQd 5 01 6 2024.5 iResearch I52.2%N=1000 2023 4-Q8 Q9 1,.J.2017,31(1):1-4 2023 52.2%32.8%7.4%7.6%()1 2022 6-2023 5 7 2024.5 iResearch I56.8%6 1.2.N=6795 2023 4 Q Q 56.8%37.0%6.2%3 36 TGI=121 6 TGI=114 8 2024.5 iResearch I 1.2.3.N=6795 2023 4 Q Q TGI TGI 108105 108 108105/%57.5%41.9%41.1%34.9%32.5%31.1%22.6%10.5%52.5%35.4%38.8%38.7%34.5%35.4%23.9%9.0%9 2024.5 iResearch I 18-29 58.6%18-24 N=522 2023 4-Q Q 12.5%34.1%24.5%17.6%7.1%4.2%1718-24 25-29 30-34 35-39 40%18-24 TGI=128 TGI=126 TGI=126 TGI=125 25-29 TGI=192 30-34 TGI=121 10 2024.5 iResearch I 2023 4 Q/46%58.4%54.7%45.7%36.5%27.4%22.3%22.2%21.3%20.2%15.4%7.5%0.9%/%11 2024.5 iResearch I119 101 72 64 77 18-24 25-29 35-39 40 30-34 N=6795 2023 4 Q TGI 18-24 12 2024.5 iResearch I39%N=522 2023 4-Q 39%32%TGI 121 TGI 109/12%9%9%TGI 270TGI 110 13 2024.5 iResearch I 25 30 N=522 2023 4-18-24/30-34 TGI=133 35 TGI=108 25-29 14 2024.5 iResearch I 47.3%39.4%N=6795 2023 4 Q 0147.3%=03 0223.9%=/-15.5%=15 2024.5 iResearch I N=402 N=522 2023 4-Q%4-6 1-3 1-3 1 56.6%23.1%11.8%6.9%1.6%62.8%14.7%13.6%6.4%2.5%4-6 1-3 1-3 1 29.0%23.7%29.0%11.2%7.1%27.5%21.9%25.6%16.4%8.6%4-6 1-3 1-3 1 7.9%6.1%25.6%29.2%31.2%6.1%4.4%12.2%27.2%50.0%TGI:110TGI:119TGI:129TGI:126TGI:121TGI:105TGI:105TGI:106TGI:117 VS91%92%22%40%82%76%16 2024.5 iResearch I 87.6%68.3%N=493 2023 4-Q 87.6%68.3%0142.7%020342.0%15.3%17 2024.5 iResearch I 18 2024.5 iResearch I N=522 2023 4-Q 55.4%47.7%46.9%35.2%33.5%33.0%22.2%()()/()19 2024.5 iResearch I57.7%57.7%79.7%N=6795 2023 4 Q/Q/57.7%6.4%73.3%20.3%20 2024.5 iResearch I N=522 2023 4-Q/2023 17.2%No.424.9%No.336.8%No.2No.145.0%41.4%28 14/28/32.2%24.5%/24.3%22.6%/94%2023 21 2024.5 iResearch I BB N=4649 2023 4 Q Q 1234/20%30%40%50%60%70%40%50%60%70%80%22 2024.5 iResearch I N=4815 2023 4 Q Q 1234/10%20%30%40%50%60%30%40%50%60%70%80%5/23 2024.5 iResearch I/N=4757 2023 4 Q Q/10%20%30%40%50%60%30%40%50%60%70%80%/1234/24 2024.5 iResearch I-52.2%/18 29 68.3%25 02 26 2024.5 iResearch I 01 50%02 03 04 27 2024.5 iResearch I19523530134436041547752656861020.2%28.2%14.4%4.8%15.2%14.8%10.4%7.8%7.5%-30.00%-20.00%-10.00%0.00%10.00%20.00%30.00%040080012002016 2017 2018 2019 2020 2021 2022 2023e 2024e 2025e%2023 2022 TOP4NO.1+74%NO.2+59%NO.3+24%NO.4+21%2016-2025 28 2024.5 iResearch I TMIC 2022/AI AR AI 29 2024.5 iResearch I N=6795 2023 4 N=2610 2023 5 70.6%66.5%8.2 8.1 8.0 8.0 7.9 7.8 7.8 7.8 7.7 7.7 8.0 2610()30 2024.5 iResearch I N=6795 2023 4 2023 5 2023 61.1%66.1%60.7%71.4%75.3%69.4%2511 2529 2440 2486 8.2 8.3 8.9 8.6 N25 03()()()()31 2024.5 iResearch I N=6795 2023 4 61.1%60.8%50.9%32 2024.5 iResearch I-33 03 34 2024.5 iResearch I A.B.C.D.()A.B.C.D.A.B.C.D.A.B.C.D.A.B.3 C.3-6 D.6 Q1 Q2 Q3 Q4 Q5Q6()A.B.C.D.A.B.1/4 C.1/4-1/2 D.1/2 A.B.C.D.(A)A.B.C D.A.B.C D.Q10 Q9 Q8 Q7()A.B.A.B()A.B.()A.B.C.D.Q11 Q12 Q13 Q14 A D 1 4 1 2 1217 18 23 24 32 33 42 35 2024.5 iResearch I 1,.J.2017,31(1):1-4.2,.J.,2017,34(1):4.3,.J.,2021,42(8):5 2022:36 2024.5 iResearch I 1,.J.2017,31(1):1-4 2Xiao X,Qiao L,Ye R,Zuo F.Nationwide Survey and Identification of Potential Stress Factor in Sensitive Skin of Chinese Women.Clin CosmetInvestig Dermatol.2020 Nov 20;13:867-874.37 2024.5 iResearch I 38 2024.5 iResearch I N=6795 2023 4 1,.J.,2017,34(1):4/60.6%/34.0%5.4%39 2024.5 iResearch I 1,.J.,2017,34(1):4 2,.J.,2019 9(8)A 40 2024.5 iResearch I 1 234 41 2024.5 iResearch I&1 1 2 3 4 42 2024.5 iResearch I&2 1 2 3 4 43 2024.5 iResearch I&3 1 A 2 SPF SPF 3 4 44 2024.5 iResearch I&4 1/2 3 4 45 2024.5 iResearch I-46 BUSINESS COOPERATION400-026-47 LEGAL STATEMENT THANKS
