TMT 2024 iResearch Inc.2 CONTENTS01 02 03 0405 063 014 iResearch I APP APP 5 iResearch I APP 1-2 2024 2 N=353 APP 1-2 2024 2 N=1639 2023 1-2023 12 6027 iResearch I APP APP APP Faceu P APP APP B612 APP8 iResearch I APP 1.5 UT APP 1.5 10%APP APP APP APP UserTracker 1.6 1.4 1.5 1.6 1.6 1.5 1.5 1.5 1.4 1.5 1.4 1.4 11.2%10.1%10.9%11.2%11.3%11.0%10.8%10.6%10.3%10.4%10.1%10.0%-60.0%-40.0%-20.0%0.0%20.0%0.00.51.01.52.02.53.01 2 3 4 5 6 7 8 9 10 11 12 APP%mUserTracker-2023 92024.3 iResearch I APP*27 39 2010 2010 22.7%*2016 50.6%*web3.0 2010 20132016 APP AIGC PS/AIGC 2010-2017 2018 102024.3 iResearch I APP APP APP IP/IP APP UGC+IP AR AR cos IP 11 iResearch I iResearch I APP 3 4 16%17.5%30 9.5%1.S2.2.S4 APP N=353 N=1639 2024 2 1.S3.2.S5.APP N=353 N=1639 2024 2 38.7%25.0%16.2%20.2%16.0%30.1%34.4%19.5%1-2 4-5 1-2 17.5%9.5%3012 iResearch I iResearch I APP 52.7%APP 15.3%76.1%54.2%2024+A2.APP N=353 N=1639 2024 2 52.7%29.1%10.2%7.9%15.3%46.1%27.5%11.2%1 2 3 4 APP 1.A10 APP 2.*6 N=167 N=1639 2024 2 APP 76.1%*54.2%130314 iResearch I iResearch I-Z 92.2%53.9%48.6%16 25-35 29.1%16-24 19%X1.X5.N=353 2024 2 X2.N=353 2024 2 2024 2024 2024 92.2%7.8%6.8%4.8%27.3%53.9%25-35 29%36-40 16%16-24 19%41-45 15%15 iResearch I iResearch I-TOP3 10%3 21%1.2023 12 2.53 UserTracker 2023 12 UserTracker 9.0%20.3%21.0%21.2%28.5%5.3%4.8%4.8%4.7%4.5%TOP5 TOP3 13.6%12.4%11.4%16 iResearch I 83.1%/40.1%-X4.N=353 2024 2 8 2024 40.1%9.1%8.3%4.5%3.5%3.5%/Z/2024 83.1%16.9%17 iResearch I iResearch I-2 10%5000 13.8%X7.N=264 N=1496 2024 2 C2.12 N=353 N=1639 2024 2 2 5000 10.2%5.3%23.8%13.8%18 iResearch I3-UT 3 618 11 TGI 100 100 100 110 98 100 96 101 100TGI 100 100 100 111 98 101 89 102 100TGI 100 100 100 126 95 102 91 102 100 1.3 2023 3 1-2023 3 31 2023 6 12-2023 6 18 11 2023 11 6-2023 11 12 2.TGI 3.APP 4.200 5000 100-200 1500-5000 UserTracker 19 iResearch I iResearch I-D4.N=353 2024 2 D5.N=353 2024 2 49.4%46.2%36.4%31.8%31.7%27.4%25.6%21.1%20.8%16.6%11.4%7.3%7.2%/2024 2024 20 iResearch I-39.7%37.0%36.5%X10.N=353 2024 2 39.7%37.0%36.5%27.3%26.9%25.6%17.6%14.9%2024 21 iResearch I-49.0%40.2%D1.N=353 2024 2 2024 49.0%40.2%37.5%25.5%14.5%22 iResearch I-1.D3.2.N=353 2024 2 73.5%73.0%71.8%71.6%62.2%230424 iResearch I APP 55.8%42.5%39.7%36.4%32.7%26.9%26.8%26.5%23.3%19.6%16.5%15.6%14.6%/app APP B1.N=353 2024 225 iResearch I 66.9%41.0%P 39.2%A4.N=353 2024 2 66.9%41.0%39.2%36.0%35.3%32.8%31.4%27.5%25.1%20.8%7.6%/26 iResearch I APP 2134 27 iResearch I 50.8%35.3%30.9%29.6%29.6%29.4%27.3%24.9%21.7%21.6%20.9%20.9%9 A5.N=353 2024 2 28 iResearch I 60.4%A7./A8./N=179 2024 2 60.4%56.4%52.4%49.0%36.7%8.5%30.0%25.5%16.2%8.3%13.1%2.7%29 iResearch I GET 39.3%39.0%66.0%IP IP 1.A14.A15./2./=/A14.N=353 A15.N=235 2024 239.3%20.0%19.3%18.8%11.7%39.0%11.2%12.2%10.3%5.7%IP IPIP IP%/66.0%37.1%42.0%36.5%32.2%/302024.3 iResearch I APP APP KOL/AR vlogger 1080P O2O APP 31 iResearch I 90%97.0%QQ A11.A12.A13.Vlog A11.N=353 A12.N=74 A13.N=56 2024 2 66.7%54.9%19.3%19.0%19.0%QQQQ TOP5 TOP577.7%31.7%29.4%25.6%19.4%QQ QQ 62.0%61.0%55.0%38.2%30.7%QQ TOP5 93.6%90.0%97.0%320533 iResearch I iResearch I81.7%82.5%81.8%84.7%81.9%82.4%85.7%85.8%86.5%77.5%82.0%87.7%82.8%83.7%37.0%32.7%80%B2.N=353 2024 2 B3.2.N=353 2024 237.0%32.7%31.4%31.4%25.5%25.1%22.2%21.9%17.9%17.5%12.9%12.8%12.8%11.4%34 iResearch I 64.2%9 53.2%B7.10 0 N=353 2024 2 54.0%10.2%14.8%8.0%5.2%4.1%1.0%1.2%0.0%0.1%1.4%0%20%40%60%10 9 8 7 6 5 4 3 2 1 0 10 0 13.0%22.8%64.2%53.2%350636 iResearch I 38.8%37.9%37.7%C1.N=353 2024 2 38.8%37.9%37.7%33.0%24.1%20.4%17.4%15.2%12.7%12.0%11.4%9.1%8.1%37 iResearch I 38.8%8.2 4503 24.1%/37.9%81.3%/910 20.4%710 17.4%42.5%2625 37.7%9.1 4673 38 iResearch I KOL 35.2%29.2%25.2%C3.N=353 2024 2 16.5%29.2%23.7%24.6%15.2%35.2%/25.2%13.4%APP 39BUSINESS COOPERATION 400-026-40LEGAL STATEMENT THANKS