2024425_艾瑞咨询_2024年中国婴幼儿零辅食行业洞察报告(37页).pdf
2024 iResearch Inc.20242 CONTENTS01 02 03 1.11.21.3 2.12.22.32.4 3.13.23.33 014 2024.1 iResearch I 80 2015-2019 2019-2021 22 70%-80%1986 1992-1995 2008 2011-2015 2015 2015-2018 2016-2019 2020 Babycare 2021 A A+2022 805 2024.1 iResearch I 6 4 6-36 GB 10769-2010 25%GB 10770-2010 2010 GB 10775-1989 GB 10776-1989 GB 10777-1989 GB 10778-1989 GB 10779-1989 GB 10780-1989 GB 22570-2014 2014 GB/T 22570-2008 6 36 37 60 GB13432 2020 6 A 7 4 1 1 6 2024.1 iResearch I 62%60.2%/46.0%35.5%64.8%N=1000 2024 3 iUserSurvey 60.2%48.2%53.9%53.5%35.5%27.7%25.4%11.5%20246-3 6-3 2024 2024 62%6-3 7 2024.1 iResearch I 2024.1 iResearch I45.1%40.3%36.4%34.7%31.2%N=1000 2024 3 iUserSurvey 84.7%73.8%78.4%N=1000 2024 3 iUserSurvey 52.6%78.4%73.8%84.7%2024 2024 6-3 8 2024.1 iResearch I 2024 465/2015-2022 2024 465 287 326 354 374 422 465 505 539 564 13.1%13.8%8.5%5.7%12.9%10.2%8.4%6.7%4.8%2019 2020 2021 2022 2023 2024E 2025E 2026E 2027E%2013-2026e 9 2024.1 iResearch I 2015/DHA 3D AR 2015-2024 10 2024.1 iResearch I+DNA 124,832 49,189 75,643 67000 3000CNAS 10 GMP 2024 11 2024.1 iResearch I OEM 2024 12 2024.1 iResearch I 23 4-24 3 693.28 712.38 687.92 743.60 5.50 7.07 7.16 5.99 2023 4-2024 3 2023-2024 6.2 411.6 1.4 346.7 7M+|24!-43.6%18.8%17.8%9.1%7.7%3.1%30.6%27.0%21.0%17.2%3.9%1.1%13 0214 2024.1 iResearch I 95/90 3 N=1000 2024 3 iUserSurvey 8.3%39.1%41.0%11.7%00 95 90 80 6.1%8.6%16.4%31.8%26.9%10.1%7000 7001-10000 10001-15000 15001-20000 20001-30000 30000 5.2%21.0%68.5%5.3%37.6%34.2%17.6%8.9%1.5%90,69.91%,29.27%,0.82%32.44%21.80%20.05%18.17%7.54%1 1-1.5 1.5-2 2-2.5 2.5-3 34.5%33.8%&28.7%1.7%0.9%TOP5 TOP3 80.7%76.9%69.5%66.8%64.0%70.2%57.0%32.9%/15 2024.1 iResearch I90/95 90/95 95 90/90/95 80 95 90 N=1000 2024 3 iUserSurvey 0%10%20%30%40%50%60%70%/2024 95S 90S 80S:16 2024.1 iResearch I 2024.1 iResearch I0%20%40%60%80%6 8 1 1 2 1 2 3 2024 95S90S80S0%20%40%60%80%6 8 1 1 2 1 2 3 0%20%40%60%80%6 8 1 1 2 1 2 3 N=1000 2024 3 iUserSurvey 90/95 90/95 1 80 95 90 80 6-8 31.8%71.8%25%6-8 36.9%39.9%28.2%95 90 95 90 N=1000 2024 3 iUserSurvey 95S 90S 80S 77.0%76.9%63.6%64.4%68.4%52.6%70.7%73.5%72.9%2024 17 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey 6-3/N=1000 2024 3 iUserSurvey 55.5%52.7%47.8%43.4%40.2%39.6%39.3%38.4%37.1%36.7%34.7%31.5%/57.9%55.5%47.7%47.0%37.2%31.0%21.8%20.7%18.8%18.2%14.1%/2024 6-3 2024 6-3 18 2024.1 iResearch I 6-3 N=1000 2024 3 iUserSurvey 52.5%54.1%48.7%38.1%39.7%33.8%28.8%27.0%24.8%/58.1%51.7%48.3%42.2%36.4%37.8%33.3%23.9%21.1%58.9%50.5%42.1%36.4%29.0%44.9%35.5%33.6%20.6%95 95S 90S 80S2024 6-3 19 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey 95 64.2%/95 N=1000 2024 3 iUserSurvey 64.2%44.6%32.2%25.2%22.0%17.4%16.1%2024 6-3 95S TGI=114.225.1%TGI=112.419.5%90S TGI=104.833.7%80S/TGI=119.453.3%TGI=113.628.6%2024 6-3 20 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey-N=1000 2024 3 iUserSurvey 48.3%46.4%44.3%39.1%36.3%34.7%33.9%31.9%31.8%29.1%28.1%23.4%23.3%23.1%22.5%21.9%2024 6-3 2024 6-3 33.3%29.2%27.5%21.9%21.1%21 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey-65.3%95 20%95 80 6-3 80 N=1000 2024 3 iUserSurvey 54.0%41.5%27.8%25.6%25.0%23.3%21.6%2024 6-3 2024 95/90/80 20%95 65.3%90 59.2%80 49.5%22 2024.1 iResearch I-80 95/90 N=1000 2024 3 iUserSurvey 95S 90S 80S42.8%39.2%32.9%32.2%32.6%28.6%23.9%25.3%23.4%/39.4%36.1%30.0%32.8%29.4%23.1%27.2%23.3%19.2%43.0%41.1%37.4%27.1%25.2%29.9%21.5%12.1%18.7%2024 6-3 23 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey-N=1000 2024 3 iUserSurvey 65.6%61.7%49.4%48.2%32.5%31.6%19.9%16.3%13.5%/2024 6-3 48.9%39.8%35.2%26.1%20.5%18.2%2024 6-3 24 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey-N=1000 2024 3 iUserSurvey 43.2%42.3%39.2%37.6%36.6%35.7%32.6%29.0%27.8%27.5%27.5%27.3%24.4%22.7%/2024 6-3 2024 6-3 60.0%48.6%28.6%28.6%11.4%11.4%8.6%25 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey-N=1000 2024 3 iUserSurvey 45.5%42.8%41.7%39.4%36.1%33.4%30.8%30.5%29.5%28.0%27.0%27.0%26.4%26.4%24.9%2024 6-3 27.8%24.2%23.1%21.4%20.3%2024 6-3 26 2024.1 iResearch I 2024.1 iResearch I2.1%11.2%12.4%21.9%14.3%12.9%4.8%8.4%4.1%3.8%1.3%0.8%2.0%25 26-50 51-75 76-100 101-125 126-150 151-175 176-200 201-250 251-300 301-350 351-400 401-500 N=1000 2024 3 iUserSurvey 140 95 76-150 76-150 135 142 N=1000 2024 3 iUserSurvey 135 95S 141 90S 133 80S 119 1.3%9.1%10.7%18.0%17.8%14.0%6.6%7.6%5.5%3.7%2.2%1.0%2.4%25 26-50 51-75 76-100 101-125 126-150 151-175 176-200 201-250 251-300 301-350 351-400 401-500 2024 6-3 49.8%2024 6-3 142 95S 142 90S 144 80S 133 49.1%27 2024.1 iResearch I 2024.1 iResearch I N=1000 2024 3 iUserSurvey 6-3 N=1000 2024 3 iUserSurvey 42.6%28.3%:2024 34.4%30.3%30.2%27.4%35.3%34.6%33.3%36.8%36.8%34.7%36.4%31.2%28.6%41.7%38.9%31.9%45.5%32.1%26.1%26.6%2024 28 2024.1 iResearch I 95 95 95 N=1000 2024 3 iUserSurvey 2024 6-3 35.0%33.1%27.6%12.6%17.1%9.6%39.6%32.2%30.7%34.7%95S 90S 80S39.5%31.0%30.7%34.8%33.8%23.7%26.1%29.0%28.9%12.3%12.5%14.0%16.6%16.3%21.9%10.2%8.5%11.4%42.3%37.3%36.8%36.5%30.8%20.2%31.7%31.3%24.6%32.6%36.3%37.7%29 2024.1 iResearch I 95 90 N=1000 2024 3 iUserSurvey 65.5%52.6%63.5%47.1%57.2%53.8%51.5%21.3%20.8%16.7%47.1%38.7%28.2%22.7%24.9%20.6%17.4%18.7%13.3%11.0%/2024 6-3 95S 90S 80S 30 2024.1 iResearch I N=1000 2024 3 iUserSurvey 2024 6-3 70.4%57.6%53.4%37.4%34.9%29.9%29.5%28.4%24.6%24.0%21.7%21.4%17.1%16.9%15.1%/Costco APP/20.3%16.6%24.3%7.1%7.8%2.7%3.8%5.9%1.7%1.2%1.2%3.3%1.1%1.2%0.9%310332 2024.1 iResearch I 10 2022 2024 33 2024.1 iResearch I 2024 34 2024.1 iResearch I/130-140 2024 35 BUSINESS COOPERATION400-026-36 LEGAL STATEMENTTHANKS