2024311_艾瑞咨询_2024年中国企业3C数码商用品电商采购白皮书(45页).pdf
2024 iResearch Inc.2024 3C 2 2024.2 iResearch I 3C 1.3C 6 3C 2.2024.02 500B 3C 3C B&3 CONTENTS013C 02 3C 033C 043C 43C 015 2024.2 iResearch I 25 2 2020 8570 20%2025 2 B2B 7352 8570 10464 12617 15010 18097 21970 16.6%22.1%20.6%19.0%20.6%21.4%-120.0%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%20.0%40.0%0.05000.010000.015000.020000.025000.030000.02019 2020 2021e 2022e 2023e 2024e 2025e2019-2025%1&2 3 6 2024.2 iResearch I 30%3 30%70%30%3C 3C 80%-85%3C 3C 50%-70%3C-30%30%20%3C 3C 80-85%,50%,30%,20%7 2024.2 iResearch I3C 2024 3C 1427 2024 3C 3C B 1 3C 3C 24%3C 2024 3C 3C 3C B N=500 2024 2 B 2024 3C&1,427 3C 3C 3C 23.8%3C 80%-85%2024 3C 8 2024.2 iResearch IS TOB 3C TOB 3C 3C B 3C N=500 2024 2 2015 2035 2016 3C 95%3C 30%6 3C 2022 1300 3C AI 5G 3C 3C 12 3 4 P ET9 2024.2 iResearch I 2024.2 iResearch I 3C&3C 3C 3C 3C 3C 3C 2022 2.38 3C 3C-10 2024.2 iResearch I3C 3C 3C&2023 3C 113C 0212 2024.2 iResearch I TOB 13 2024.2 iResearch I3C+3C 1:/2:3:/3C 01 02 03 04+14 2024.2 iResearch I 3C 3C B B 3C-153C 03163C 17 2024.2 iResearch I3C 74.8%42.8%45.2%N=500 2024 2 3C 45.2%31.6%13.8%13.0%4.8%42.8%17.6%3.4%23.4%10.0%7.8%17.4%13.8%9.6%74.8%51.8%34.8%27.2%18 2024.2 iResearch I 2024.2 iResearch I74.4%69.2%57.2%53.2%38.2%31.6%/%N=500 2024 2 B 3C 3C/3C 01 02/0319 2024.2 iResearch I58.8%55.2%48.2%48.0%47.8%45.0%42.6%41.8%36.6%35.2%27.8%25.4%24.0%/%3C-3C 3C N=500 2024 2 3C-20 2024.2 iResearch I-20 3C 3C B 3C 21 2024.2 iResearch I3C N=500 2024 2 63.6%61.4%54.4%51.6%50.4%49.8%47.2%44.8%44.0%41.8%40.6%40.4%39.4%23.6%22.6%/%3C 22 2024.2 iResearch I 2024.2 iResearch I42.0%40.2%38.6%38.4%38.4%34.2%30.4%30.2%30.2%26.4%24.4%23.0%21.6%14.2%N=500 2024 2 B 3C 3C 1 1-3 2 3 TGI=107 TGI=12923 2024.2 iResearch I85.6%85.2%82.6%82.4%79.2%71.8%66.8%59.2%3C 3C/&N=500 2024 2 3C 243C 25 2024.2 iResearch I 3C 3C 3C B 3C 26 2024.2 iResearch I 2024.2 iResearch I 50%,6.0%30%-50%50%,16.4%10%-30%30%,31.6%10%,24.2%,19.6%,2.2%3C N=500 2024 2 3C N=391 2024 2 3C 8 8 3C 48.8%47.8%45.3%43.0%41.9%39.1%38.9%37.6%33.8%31.5%&%27 2024.2 iResearch I3C 3C 3C 4 3C B N=500 2024 2 3C 3C 89.2%)3C 45.6%3C 40.0%3C 37.4%28 2024.2 iResearch I/N=500 2024 2 3C C 69.5%63.7%60.8%/64.0%60.0%58.0%/64.5%59.6%58.3%/71.7%66.3%64.7%/29 2024.2 iResearch I 3C 3C 3C 3C B 306 3C 31 2024.2 iResearch I 3C 3C 27%3C 26.7%3C N=85 2024 2 3C 3C 3C 3C 45.9%37.6%27.1%TGI=12612345 53.6%52.2%49.3%42.0%&39.1%3C 26.7%TOP5 TGI=11881.2%74.1%67.1%45.9%36.5%34.1%/32 2024.2 iResearch I 3C 3C 3C 25.7%N=83 2024 2 3C 3C 3C 3C 51.8%41.0%36.1%TGI=113TGI=10712345 50.8%49.2%47.7%41.5%40.0%3C 25.7%TOP5 TGI=12373.5%67.5%61.4%59.0%34.9%31.3%/33 2024.2 iResearch I12345 56.7%52.2%50.7%50.7%38.8%3C 23.7%3C 3C 3C 23.7%3C N=83 2024 2 3C 3C 43.4%41.0%27.7%3C TGI=107 3C TOP5 TGI=118 68.7%61.4%57.8%44.6%38.6%37.3%/34 2024.2 iResearch I 28.9%54.2%36.1%3C 3C 3C N=83 2024 2 3C 3C 3C 3C TGI=11012345 55.2%&50.7%47.8%46.3%44.8%3C 22.8%TOP5 TGI=12775.9%72.3%53.0%49.4%43.4%34.9%/35 2024.2 iResearch I12345&48.4%46.9%42.2%42.2%42.2%47.0%43.4%28.9%3C 3C 3C 20%3C N=83 2024 2 3C 3C 3C 3C 3C 20.4%TOP5 TGI=113 TGI=12079.5%68.7%61.4%51.8%37.3%24.1%/36 2024.2 iResearch I 47.0%44.6%39.8%3C 3C N=83 2024 2 3C 3C 3C 3C 12345 50.8%47.5%&45.8%40.7%39.0%3C 23.1%TOP5 TGI=113TGI=106 84.3%65.1%53.0%53.0%37.3%22.9%/373C 0438 2024.2 iResearch I 3C B 87.0%73.1%69.9%3C 3C+AIGC 39 2024.2 iResearch I B/40 2024.2 iResearch I 3C 3C B 3C/1:3C 41 2024.2 iResearch I 3C B&3C 5G AI 42 2024.2 iResearch I 3C B 3C B 013C 3C 0343BUSINESS COOPERATION 400-026-44LEGAL STATEMENT THANKS