2024430_艾瑞咨询_2024年海外小家电市场研究报告（39页）.pdf-资源下载-

报告吧 > 资源分类 > PDF文档下载

阅读全文

2024430_艾瑞咨询_2024年海外小家电市场研究报告（39页）.pdf

资源ID：186828 资源大小：2.11MB 全文页数：39页
资源格式： PDF 下载积分：9.9金币【人民币9.9元】

快捷下载

会员登录下载

三方登录下载：

下载资源需要9.9金币【人民币9.9元】

邮箱/手机：
温馨提示：	用户名和密码都是您填写的邮箱或者手机号，方便查询和重复下载（系统自动生成）
支付说明：	本站最低充值10金币，下载本资源后余额将会存入您的账户，您可在我的个人中心查看。
支付方式：
验证码：	换一换

加入VIP,下载共享资源

友情提示

1、下载资料失败解决办法

2、PDF文件下载后，可能会被浏览器默认打开，此种情况可以点击浏览器菜单，保存网页到桌面，既可以正常下载了。

3、本站不支持迅雷下载，请使用电脑自带的IE浏览器，或者360浏览器、谷歌浏览器下载即可。

4、本站资源下载后的文档和图纸-无水印,预览文档经过压缩，下载后原文更清晰。

5、试题试卷类文档，如果标题没有明确说明有答案则都视为没有答案，请知晓。

网站客服

侵权投诉

2024430_艾瑞咨询_2024年海外小家电市场研究报告（39页）.pdf

2024 iResearch Inc.2024 2 CONTENTS0102 03 04 OverviewInterpretationCase studyDevelopment point3 O v e r v i e w014 2023.5 iResearch I=(60m2)/30m2-60m2;=/2014 2016 2018 2020 20222014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2014 2016 2018 2020 2022 2013-2023/5 2023.5 iResearch I/CPI 2012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 20222012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 2022 2012 2014 2016 2018 2020 2022%2012-2022/6 2023.5 iResearch I 2023+Gallup Vox Media IFOP 18+12.0%21.0%19.0%22.0%22.0%21.0%70.0%48.0%39.0%29.0%28.0%26.0%18.0%31.0%42.0%49.0%50.0%53.0%2020Q2 2021Q1 2022Q1 2022Q2 2022Q3 2022Q4 642 644807 82495219241587131110012015 2016 2017 2018 2019 2020 2021 2022 2023 66 60 59799550311409566832015 2016 2017 2018 2019 2020 2021 2022 20232015-2023 14.0%42.0%16.0%27.0%4-5 2-3 2 2022 2020-2022 2015-2023 7 2023.5 iResearch I/2010 23-33%2010 2019 42-45%WIPO 75%74%76%70%65%65%61%66%67%25%26%24%30%35%35%39%34%33%2015 2016 2017 2018 2019 2020 2021 2022 2023%2015-2023 72%71%75%69%65%58%55%58%58%28%29%25%31%35%42%45%42%42%2015 2016 2017 2018 2019 2020 2021 2022 2023%2015-2023 8 2023.5 iResearch I 26%29%32%35%41%43%46%48%74%71%68%65%59%57%54%52%2016 2017 2018 2019 2020 2021 2022 20232016-2023 2016-2023 18%19%20%22%45%45%46%46%82%81%80%79%55%55%54%54%2016 2017 2018 2019 2020 2021 2022 202312%14%15%17%31%32%32%33%88%86%85%83%69%68%68%67%2016 2017 2018 2019 2020 2021 2022 202310%11%11%12%17%17%18%18%90%89%89%88%83%83%82%82%2016 2017 2018 2019 2020 2021 2022 20232016-2023 2016-2023 9 Interpretation0210 2023.5 iResearch I Z Z/Start.io 2018-2023 2023 0.4%13.2%0.5%201968.5%18.1%12.9%0.5%202069.0%17.8%12.7%67.5%202169.5%17.6%12.4%0.4%202270.0%17.4%12.2%202318.5%13.5%0.5%201868.0%18.3%0.5%100 70-99 30-69 30 18-24 25-34 35-44 45-54 55+46.9%31.8%9.0%4.2%8.1%11 2023.5 iResearch I RIS Statistic 2018-2023 79%78%53%53%52%52%21%22%47%47%48%48%2018 2019 2020 2021 2022 2023 eBay 37.6%6.4%3.0%1.9%1.9%1.5%1.4%1.4%17.0%6.5%4.4%4.1%3.0%2.7%2.1%1.3%2023 TOP82023 TOP812 2023.5 iResearch I Z Z CivicScience Statista 0.700.750.800.850.900.951.001.051.101.151.201.251.301.351.401.451.501.551.600.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 FacebookYouTubeInstagramTikTokSnapchatTwitterPinterestLinkedInRedditTwitchBeReal.26%22%16%7%5%4%15%4%29%17%15%9%8%7%6%9%2023 2023 Z 2023 13 2023.5 iResearch I+Statista 2023 2023 11.9%2.8%-3.5%2.5%2.6%1.2%14 2023.5 iResearch I 5 100 30-99 5 Z Eurstat Statistic 2018-2023 5/0.7%0.9%201833.1%22.8%43.3%0.9%201933.5%22.9%42.7%0.8%202033.9%23.0%42.2%0.8%32.7%202134.4%23.2%41.7%0.8%22.6%202234.8%23.3%41.2%43.8%2023100 70-99 30-69 30 22.0%18.0%17.0%17.0%29.0%31.0%31.0%33.0%2022 202718-29 30-44 45-59 60-99 0.9%27.9%1.0%201941.0%30.6%27.4%1.0%202041.4%30.6%27.0%40.1%202141.9%30.6%26.6%0.9%202242.3%30.7%26.1%202330.5%28.3%1.1%201840.5%30.5%1.0%2018-2023 16.0%13.0%19.0%19.0%35.0%37.0%31.0%32.0%2022 2027 15 2023.5 iResearch I SMI 2018-2023 2023 TOP10 2018 2019 2020 2021 2022 202323.5%76.5%27.1%72.9%30.8%69.2%39.9%60.1%42.1%57.9%40.0%60.0%2018 2019 2020 2021 2022 202344.4%55.6%46.7%53.3%48.5%51.5%49.0%51.0%57.8%42.2%55.5%44.5%2018-2023-7.8%5.5%4.6%4.6%3.6%2.7%2.5%2.0%1.5%1.5%Rewe-9.5%7.4%4.9%4.8%3.8%3.6%2.6%2.2%1.6%1.3%2023 TOP1016 2023.5 iResearch I Z+Cure Media RetailX Statistic,2022 50.0%61.0%13.0%Facebook33.0%43.0%67.0%Instagram27.0%57.0%30.0%Youtube22.0%49.0%51.0%TikTok16.0%18.0%19.0%Pinterest8.0%16.0%21.0%Snapchat2022-2023 2022 Facebook Instagram YouTube Snapchart Twitter Pinterest66.0%62.0%63.0%57.0%25.0%30.0%26.0%18.0%13.0%16.0%14.0%11.0%2021 2022 38.4%20.4%19.3%11.6%10.1%0.3%2021-2022 7.47.94.43.2 3.01.31.10.58.1 8.14.73.1 3.11.31.10.6+10.0%+3.1%+6.1%-2.5%+1.7%+5.6%+4.7%+14.8%18-25 26-41 42-57 2022 2023 17 2023.5 iResearch I 2023/2023 9.7%4.7%-5.7%4.4%0.9%3.0%9.6%0.0%-3.5%5.9%2.5%1.4%2023 18 2023.5 iResearch I SGCS 2018-2023 2018-2023 2018 2019 2020 2021 2022 202313.6%17.8%57.0%11.6%13.9%17.9%56.8%11.4%14.3%17.9%56.7%11.1%14.6%18.0%56.5%10.9%15.0%18.0%56.3%10.7%15.4%18.1%56.1%10.4%7.2%7.3%7.3%7.3%7.4%7.4%2019 2020 2021 2022 202314.5%22.3%25.6%16.0%14.5%14.5%22.4%25.7%15.9%14.2%14.5%22.4%201815.9%14.0%14.5%22.5%25.9%15.9%13.9%14.6%22.5%26.0%15.9%13.7%14.6%22.5%26.1%15.8%13.6%25.8%1 2 3 4 5 6+/64.0%69.0%48.0%46.0%42.0%35.0%25.0%49.0%14.0%60.0%20.0%36.0%13.0%31.0%2022 100 70-99 30-69 30 19 2023.5 iResearch I USDA PPRO 2018-2023 2022 TOP10 1.0%3.1%20183.3%20193.0%20203.2%20213.3%20223.6%202395.9%6.9%89.8%13.8%83.2%18.3%78.5%21.4%75.3%23.7%72.7%24.3%201825.9%201928.0%202030.1%202131.9%202233.6%202353.5%22.2%53.5%20.6%53.2%18.8%52.7%17.2%51.8%16.3%50.8%15.6%2018-2023 1999617394227363418910370634938IndomaretAlfamartAlfa MidiCircle KSuper IndoHypermartCarrefourTransmartLotte MartFarmers Market 3C/31.0%23.0%16.0%16.0%14.0%2022 20 2023.5 iResearch I 31 23 9 31 TikTok DataRepartal SMI Statistic,2023Q3/2023 31 2023 7.383.112.411.311.261.120.86 35.5%25.0%29.0%1.8%6.9%1.9%01 1 1000 2 1000 3 1%02 100 1 2 100 3 4 03 04 21 2023.5 iResearch I TikTok 2023 2023 6-2024 1 TikTok TOP10 1.3 1.3 1.41.12.20.3 1.41.41.01.11.22.75.01.42.01.74.1 1.50.63.02.22.81.52.30.21.62.74.33.92023.6 2023.717.12023.8 2023.9 2023.100.82023.12 2024.19.011.421.712.55.04.511.0 22 C a s e s t u d y0323 2023.5 iResearch ISharkNinja+Sharkninja Shark Ninja 100%+DTC SharkNinja SharkNinja 76543212023 SharkNinja JS Global 2019 SharkNinja JS 2017 SharkNinja 2015 Euro-Pro SharkNinja1994 Euro-Pro Operation LLC 2007 Shark 2009 Ninja 800+4500+2023 25 100%DTC 360 2009 YoTube Facebook TikTok 24 2023.5 iResearch ISharkNinja+2023 5.8%33.7%/2020-2023 SharkNinja 165.0 163.0428.0611.0 629.0114.02020 2021 2022 20232753.03727.0 3717.04254.02211.02954.0162.02923.03018.01073.0 6.8 55.0 117.0339.0377.0548.0590.0654.0684.02020 2021 2022 20232752.83727.0 3718.04254.01685.01950.01174.01932.01079.01819.01442.0 2020-2023 SharkNinja 25 2023.5 iResearch ISharkNinja+DTC+2023 2022 23 DTC 44.7%2021-2023 SharkNinja 2021 2022 202338.6%5.4%16.6%7.9%37.9%5.8%16.7%7.3%44.9%5.9%21.1%9.6%2023 SharkNinja TOP3 19.9%10.0%14.8%55.3%830.03788.0470.0785.0 2023 SharkNinja 44.7%26 2023.5 iResearch I 1+N 20 70-80 2001 Kenwood Arriete 2007 Arriete nutribullet 1974-1980 1984-1987 Pinguino 2001 Kenwood Arriete Kenwood 2003 Magnifia 2004Nespresso 2007 2005 TCL 2012 Braun 2017 Eversys40%2020-2021 Capital Brands Holdings Eversys 60%27 2023.5 iResearch I 1+N Kenwood nutribullet 1 2 3 123 1 2 3 1 2 3 1 2 3 EMEA EMEA EMEA EMEA The whole category of BlendersnutribulletThe global leader in the sale of Electric GratersAriete28 2023.5 iResearch I 1+N 2021-2023-2.2%23 41.1%23 Q4 52%17.716.8 16.81.01.48.88.27.94.34.03.11.41.51.72021 2022 20230.0 2021-2023 6.0%6.2%5.7%25.0%21.7%23.2%7.9%5.7%6.7%4.9%4.5%5.0%8.2%6.1%6.8%14.0%12.6%12.6%9.6%8.6%7.6%1.6%2.2%2.1%3.2%3.0%2.7%3.4%4.4%5.1%4.4%5.1%4.6%11.8%19.7%17.8%2021 2022 2023 2021-2023 29 2023.5 iResearch I SEB SEB 20 60 38 30 8 SEB 1.7 18.3 47.7 68.179.6 Antoine Lescure 1857 Tefal Calor20 60-70 Rowenta+1988 Arno Volmo20 90 Lagostina 2005 SUPOR 2007 1 Maharaja Whiteline 2 IMUSA 2011 OBH Nordica 4200 2015 1 WMF 28%20%2 EMSA 2016 ZAHRAN 2018 1 KRAMPOUZ 2 Wilbur Curtis 9000 2019 StoreBound/2020 the Campus SEB 2021 zummo 2022 1 Pacojet Sofilac 2 La San Marco 2023 30 2023.5 iResearch I SEB+SEB 150 5 19 6 2023 40%DTC 1200 100 41 60%SEB-5-19-6 1/-5-3 2 150110000 2023 439 1 6 3000 2 2 5 Top22 50 123 40%1DTC 1200 100 2 41 6 160%2 2011 20+110+231 2023.5 iResearch I SEB 2023 5%EMEA 23.2%15%11.5%/2023 SEB 2023 SEB 88.0%12.0%202380 34.0%15.0%11.0%5.0%28.0%7.0%2023 70.5 32 2023.5 iResearch I SEB+2019 25%2023 40%/2023 SEB-10%-5%0%5%10%15%20%25%30%35%40%45%40.0%15.0%16.0%13.0%7.0%6.0%33 Development point0434 2023.5 iResearch I-WIPO 2024 26.6%39.8%32.0%1.6%1 202 3 4 35 2023.5 iResearch I-Optigrill/36 2023.5 iResearch I-1 2 3 4 DTC 37BUSINESS COOPERATION 400-026-38LEGAL STATEMENT THANKS

注意事项

本文（2024430_艾瑞咨询_2024年海外小家电市场研究报告（39页）.pdf）为本站会员（13265894233）主动上传，报告吧仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对上载内容本身不做任何修改或编辑。若此文所含内容侵犯了您的版权或隐私，请立即通知报告吧（点击联系客服），我们立即给予删除！

温馨提示：如果因为网速或其他原因下载失败请重新下载，重复下载不扣分。

账号：
密码：
验证码：	换一换
当日自动登录忘记密码？