2022.1 iResearch Inc.2 1.-2.-APP-3.-App 1.-UserTracker-AdTracker-OneMedia 2.-2020 1-2021 11 3 010203044 3 2 1 45Part 1.1 6 1%2021 11 13.85 981.8 UserTracker mUserTracker-2021 1-11 13.76 13.76 13.78 13.77 13.78 13.81 13.82 13.83 13.82 13.84 13.85 0.79%0.73%0.73%0.65%0.64%0.75%0.74%0.74%0.60%0.70%0.71%2021.1 2021.2 2021.3 2021.4 2021.5 2021.6 2021.7 2021.8 2021.9 2021.10 2021.11%2020.11 13.75 981.87 2021 1-10 9 40.3%5535.3 14.0%UserTracker mUserTracker-2021 1-11&1.51 1.49 1.51 1.52 1.58 1.53 1.58 1.62 1.93 1.94 1.63 5.3%-0.8%1.6%6.6%11.1%14.0%17.6%15.0%40.3%36.9%11.9%10.9%10.8%11.0%11.1%11.5%11.1%11.5%11.7%14.0%14.0%11.8%2021.1 2021.2 2021.3 2021.4 2021.5 2021.6 2021.7 2021.8 2021.9 2021.10 2021.11%8 11 7.3%UserTracker UserTracker 3.73 4.00 2020.11 2021.11 mUserTracker-2020.11&2021.11 mUserTracker-2021 1-11 4.38 3.95 4.06 3.81 4.02 3.69 4.08 4.16 3.83 4.01 4.00-0.7%-13.0%-13.3%-10.5%-2.8%4.0%14.7%8.1%8.3%11.0%7.3%2021.1 2021.3 2021.5 2021.7 2021.9 2021.11%9 UserTracker UserTracker 95 47.9%mUserTracker-2020.11&2021.11 28.3 58.8 83.9 71.2 58.5 24.5 25.4 75.3 77.3 89.7 63.4 22.8 2020.11 2021.11+28.1%+26.0%+45.9%+8.4%51.4 91.7 82.8 41.9 29.7 76.0 84.2 80.9 48.4 33.1 18-24 25-30 31-35 36-40 41-45 2020.11 2021.11+15.7%+11.3%+47.9%mUserTracker-2020.11&2021.11 10 1 49.0%11 53.4%K12 UserTracker 87.6 88.6 83.0 83.6 85.0 80.6 88.5 97.3 116.0 117.1 107.1 39.7 35.5 38.4 40.8 43.8 43.8 43.5 42.0 47.4 46.4 44.6 41.6 36.3 40.6 41.2 43.2 41.9 40.2 41.5 42.3 42.0 38.9 6.7 6.6 6.8 6.6 7.4 7.5 7.6 8.0 7.9 8.0 7.6 2021.01 2021.02 2021.03 2021.04 2021.05 2021.06 2021.07 2021.08 2021.09 2021.10 2021.11()mUserTracker-2021 1-11 53.4%49.0%11 CR3 CR3 CR3 55.16%APP UserTracker 50.29%99.98%84.31%85.13%95.85%48.64%99.98%87.22%55.16%99.46%2020.11(%)2021.11(%)mUserTracker-2021 11 APP CR3 12 Part 1.2 13 93.8%107.7%40 16 13 13 8 44 31 14 27 10 2020 1-11 2021 1-11 AdTracker AdTracker-2020 1-11&2021 1-11 14 13.85 9.17 9.00 7.35 7.33 7.33 6.36 6.06 5.28 4.14 123.7%35.3%71.7%-24.6%14.3%149.7%78.4%338.3%61.1%39.4%TOP1 78.4%338.3%39.4%AdTracker AdTracker-2021 1-11 TOP 3 13 3 3 1 2 10 8 2 4 15 2.00 2.01 2.26 2.36 2.96 3.17 3.54 3.60 3.88 4.51 4.70 5.08 5.94 7.31 7.63 3 Platinum Enfinitas 1897 A2 AdTracker AdTracker-2021 1-11 TOP 16 AdTracker AdTracker-2021 1-11 17 2021 2021 1-11 20 93.8%55%AdTracker 41.6 23.0 9.5 3.1 2.9-37.7%52.6%794.8%15975.9%165.0%()%AdTracker-2021 1-11 TOP No 1 Beaba 83.1 2 64.7 3 46.3 4 12.6 5 7.8 6 6.2 7 3.6 8 3.3 9 3.1 10 2.6 No 11 2.6 12 2.5 13 2.5 14 1.7 15 1.5 16 1.3 17 1.3 18 1.0 19 0.6 20 0.2 AdTracker-2021 1-11 18 AdTracker AdTracker-2021 1-11 19 0 0 AdTracker 447.2 291.1 201.9 115.0 102.6 34.5 16.1 15.4()AdTracker-2021 1-11 TOP 20 89.9%mideer 480.5 86.0 AdTracker 8180.0480.5 138.4 86.0 72.7 mideer()AdTracker-2021 1-11 TOP X 11 X 1121 TOP10 5 9.7%61.7%2020 2021 1-11 463.7 248.6 7 10 AdTracker AdTracker-2021 1-11 TOP 463.7 248.6 49.1 47.1 45.1 36.7 33.3 23.8 17.1 15.9 2021 1-11 868.1 270.2 110.5 99.4 76.0 72.0 58.9 13.6 4.5 4.4 2020 1-1122 3 2 1 423 6.84 1 20 UserTracker mUserTracker-2021 1-11 5.67 5.61 5.27 5.14 5.27 5.28 5.36 5.62 5.73 5.77 6.84 15.2%-7.8%-13.5%-10.8%-2.8%1.6%3.7%2.9%9.9%9.6%24.0%2021.1 2021.2 2021.3 2021.4 2021.5 2021.6 2021.7 2021.8 2021.9 2021.10 2021.11%79.424,69.3%,30.7%,64.6%,35.4%16.6%24.9%19.6%10.9%17.0%23.4%21.4%11.2%95 90 85 80 2020.11 2021.11 90 85 UserTracker UserTracker mUserTracker-2021 11 mUserTracker-2021 11 2020.11 2021.1125+4.163.634.064.124.324.194.024.154.23 4.203.898.8%-8.3%4.7%9.9%14.2%14.6%6.2%3.3%4.3%-0.5%-4.9%2021.1 2021.2 2021.3 2021.4 2021.5 2021.6 2021.7 2021.8 2021.9 2021.10 2021.11%UserTracker mUserTracker-2021 1-11 16.9 16.7 16.3 15.9 15.9 14.9 14.5 14.7 14.9 14.9 16.3 26 APP-UserTracker UserTracker mUserTracker-2021 11 APP APP 254.5 110.9%95 1 2 3 AI 254.5 120.7 02004002021.01 2021.04 2021.07 2021.10 110.9%:,:AI AI-23.0%21.4%+61.8%26.7%21.2%95%27 APP 9 UserTracker 8.8 8.9 8.3 8.4 8.5 8.1 8.8 9.7 11.6 11.7 10.7 17.5%9.5%5.8%14.2%19.3%22.8%31.9%40.7%71.2%70.3%40.8%2021.1 2021.2 2021.3 2021.4 2021.5 2021.6 2021.7 2021.8 2021.9 2021.10 2021.11%mUserTracker-2021 1-11 28 4.56 4.18 3.04 2.19 0.75 28.4%51.5%-24.6%-2.5%112.8%AI%11.807.395.664.814.58-3.1%1.0%19.1%66.0%-7.6%UserTracker UserTracker AI mUserTracker-2021 11 APP|43.1 71.5 34.7 34.8 44.0 23.6 27.2 12.4 35.9 7.2 29 95=/UserTracker 192.1 177.2 107.1 152.0 158.7 153.0 142.7 110.8 131.9 132.2 146.6 133.1 110.0 128.4 125.4 148.4 127.3 111.1 121.8 123.6 95 TGI 90 TGI 85 TGI 80 TGImUserTracker-2021 11 TGI10.6%9.7%73.2%14.2%6.3%TGI10030 TGI 120=APP/APP UserTracker 14.4%14.4%14.3%13.9%13.6%12.7%12.1%11.6%10.5%122.4 122.2 121.8 118.4 115.3 107.6 103.2 98.7 89.1 5.0%7.0%9.0%11.0%13.0%15.0%17.0%19.0%BMW GNetLink%TGImUserTracker-2021 11 APP TGI31 TA UserTracker 13.4%14.0%14.0%14.5%20.2%|13.2%13.7%14.0%14.5%15.7%Keep%114.0 119.2 119.4 123.6 172.0 TGImUserTracker-2021 11 APP TGI112.4 116.8 119.3 123.0 133.2 TGI32 UserTracker 85.0%37.9%9.7%2.2%1.9%1.4%112.2 109.3 143.0 163.9 159.8 170.7 0.0%20.0%40.0%60.0%80.0%100.0%120.0%TGImUserTracker-2021 11 mUserTracker-2021 11 APP TGI12.1%12.6%14.1%14.1%14.8%15.2%125.1 130.6 146.4 146.8 153.8 157.8 TGI33 OneMedia-2021 11 4-6 86.1 86.0 55.4 52.6 50.1 48.9 GERBER/HEINZ/ENGNICE/PIGEON/BEINGMATE/90.1 81.6 80.0 75.9 67.5 56.2 LITTLE FREDDIE/GERBER/HEINZ/PIGEON/EASTWES/TGI TA 0 100 TA OneMedia TGI TA 0 100 TA OneMedia OneMedia-2021 11 0-3 34 Mami CareOneMedia-2021 11 4-6 77.3 76.7 73.3 73.3 73.2 73.2 72.9 72.9 72.8 72.8 MAMI CAREQIRAFA/BARBIE/XZXDD/KIDS MAM DADPAUL FRANK/77.5 75.8 73.4 70.9 69.0 68.4 68.4 67.4 67.4 66.6 MAMI CAREDAVE BELLA/MINI BALABALA/BALIPIG/GOODBABY/KOCOTREE/KK YEEHOO/EMXEE/TGI TA 0 100 TA OneMedia TGI TA 0 100 TA OneMedia OneMedia-2021 11 0-3 35 0-3 4-6 OneMedia-2021 11 4-6 59.4 58.6 58.5 58.5 58.5 58.5 58.5 58.5 58.5 KNFAMIL/BYPHASSE/NATIO/FREEZEFRAME/GOATCANCER COUNCIL/DR LEWINNS/CLEARASIL/TRILOGY/79.7 74.6 71.7 69.1 67.9 67.9 67.7 67.0 65.4 ESTEE LAUDER/CLARINS/PERFECT DIARY/DR.YU/COCOCHICOSME/OLAY/CETAPHIL/OSM/TGI TA 0 100 TA OneMedia TGI TA 0 100 TA OneMedia OneMedia-2021 11 0-3 36 0-3 4-6 OneMedia-2021 11 4-6 55.3 55.3 55.1 55.1 55.1 55.0 55.0 55.0 55.0 54.8 3MLIVEN/HISENSE/TCLSINGFUN/DELI/LEADER/A O SMITH/DAEWOO/CHIGO/59.6 58.8 58.3 58.0 57.9 57.8 57.4 57.2 57.1 57.1 JOYOUNG/MIDEA/TINECO/SUPOR/DAEWOO/XIAOMI/MORPHY RICHARDS/MIJIA/GREE/BEAR/TGI TA 0 100 TA OneMedia TGI TA 0 100 TA OneMedia OneMedia-2021 11 0-3 37 3 2 1 438 KOL KOL V KOL2021 KOL 2021 KOL IP#528 KOL+IP 1 KOL 2 KOL KOL 39-SKU 24 Babycare Babycare 2021 Babycare+Babycare BC 40 IP IP x x Babycare x NASA 2021 x JASON WU Babycare x x QQ x x x 41 2021 BabycareBabycare 2 NICU 42 3 2 1 443 2021 5000 TOP10 UserTracker 2021 11 5000 TOP10 APP APP 2021 11%1 5678.05 52.6%2 5828.89 52.3%3 6460.33 43.8%4 5949.24 37.0%5 6721.80 35.7%6 6234.26 33.8%7 9001.79 33.2%8 6271.09 33.2%9 7698.83 30.8%10 QQ 6889.46 23.8%44 2021 1000 TOP20 UserTracker 2021 11 1000 TOP20 APP APP 2021 11%1 1565.44 116.5%2 1789.45 113.6%3 1758.45 90.6%4 1081.86 87.2%5 2356.89 87.0%6 1243.26 86.9%7 1955.63 86.5%8 1140.15 86.5%9 3525.92 81.5%10 1993.34 81.4%11 1991.74 76.9%12 3797.48 65.2%13 1028.07 64.4%14 1384.70 63.2%15 2401.19 62.9%16 1626.15 62.0%17 1065.29 61.6%18 1319.37 60.2%19 12306 1151.08 59.5%20 1435.27 57.0%45 0-3 KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.KOL 4.OneMedia 5.OneMedia KOL TA%1 87.25 0.206%586,9792 lin 86.64 0.221%802,1903 86.56 0.254%912,0424 86.56 0.317%1,440,5955 it 86.54 0.282%1,142,5656 86.46 0.206%685,6707 Ricky 86.46 0.244%894,5558 1111 86.44 0.513%2,926,6479-86.44 0.152%318,02010 86.26 0.196%626,4872021 11 0-3 KOL-2021 11 0-3 KOL-TA KOL TA%1 89.29 1.539%819,5972 88.18 1.856%2,568,6383 88.10 4.424%8,974,8954 87.93 0.528%234,7325 87.86 0.485%161,8386 87.69 0.49%247,6977 87.57 1.732%2,593,0468 87.55 0.383%137,1149 87.50 0.399%167,81110 87.45 0.47%235,52746 0-3 KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.KOL 4.OneMedia 5.OneMedia 2021 11 0-3 KOL-2021 11 0-3 KOL-11 TA 15.7%KOL TA%1 88.04 0.64%504,6452 Cherry 87.74 0.49%136,6353 86.85 0.277%128,0614 Fighting For OS 86.72 0.218%72,2185 86.63 0.201%71,4776 Mango 86.61 0.279%62,4197 86.60 0.196%66,3558 Nancy86.56 0.188%56,9229 86.38 0.157%38,77110 86.31 0.157%37,684 KOL TA%1 85.73 0.569%263,8132 85.72 0.503%216,8883 85.26 0.523%265,3064 85.04 0.221%75,8165 Austin 84.98 15.7%48,316,2266Huggies 84.94 0.366%175,6117 84.75 0.168%48,4748 84.72 0.244%101,8139 84.50 0.284%143,10010 minibalabala 84.40 0.376%218,63547 4-6 KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.KOL 4.OneMedia 5.OneMedia 2021 11 4-6 KOL-2021 11 4-6 KOL-0-3 4-6 KOL TA%1 HHani 87.00 0.632%3,707,7912 86.75 0.542%2,393,2433 86.58 0.361%1,754,5454 86.21 0.37%1,098,3135 86.15 0.298%685,6706 86.12 0.343%2,142,9257 85.95 0.307%881,3078 85.94 0.298%1,440,5959 85.92 0.325%1,883,00610 85.88 0.379%1,543,588 KOL TA%1 90.13 11.396%2,593,0462 90.10 11.342%734,8753 89.76 8.082%819,5974 89.65 7.685%247,6975 89.43 5.689%754,6106 89.43 6.556%234,7327 89.40 7.025%486,4208 89.29 5.915%242,2479 89.28 5.824%716,33510 89.19 5.843%255,79848 4-6 KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.KOL 4.OneMedia 5.OneMedia 2021 11 4-6 KOL-2021 11 4-6 KOL-TA KOL TA%1 88.39 3.052%274,0282 Remi 87.69 2.158%747,0273 86.74 0.75%60,6064 Selina 86.70 0.759%60,8585 Cherry 86.41 0.578%136,6356 86.25 0.75%86,9867 86.21 0.461%33,4898 86.17 0.452%146,5689 86.07 0.47%15,91910 Elena 85.97 0.433%19,373 KOL TA%1 Austin 85.68 12.281%48,316,2262 84.11 0.19%104,0633 83.98 0.163%81,4844 minibalabala 83.53 0.271%218,6355 83.42 1.544%5,492,5266 83.42 0.533%624,6957 ginoble 83.38 0.226%166,5028 83.36 0.163%98,2119 83.31 1.418%4,116,23210 wellber 83.30 0.09%28,09149 IPO 50/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 51 2002 3000 400-026-Contact Us 52