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2022519_艾瑞咨询_2022年酒精饮料用户洞察报告—低度酒葡萄酒（31页）.pdf

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2022519_艾瑞咨询_2022年酒精饮料用户洞察报告—低度酒葡萄酒（31页）.pdf

iResearch Inc.52022022.5 iResearch I/3 2 3 142022.5 iResearch I 2021Q2-2022Q1+6.0%+2.7%+1.5%+6.2%+11.8%52022.5 iResearch I+125%2021Q2-2022Q1+12.1%+2.5%+26.1%62022.5 iResearch I 39.7 1.6 1 2 N=1952 2022 3-G1-70.8%29.2%60.8%39.2%40.7%59.3%48.8%51.2%63.9%36.1%/+13.8%+17.9%+12.6%2021Q2-Q4 72022.5 iResearch I N=1952 2022 3-600/500ml 14.8%17.8%600/750ml 35.7%30.5%500/750ml 34.2%30.2%300/500ml 27.0%25.3%20/500ml 19.5%18.3%82022.5 iResearch I+N=1952 2022 3-5 32.9%37.7%33.7%39.1%24.6%28.5%31.9%32.3%9 2 3 1102022.5 iResearch I-2022 Q1-?-112022.5 iResearch I 2022 Q1 2021 Q2 Q3 2021Q2-2022Q1 13.4 15.4 27.0 17.0 2021Q2 2021Q3 2021Q4 2022Q1 2021Q2-2022Q1-Q2 Q4 2022Q1 2021Q2 2021Q3 2021Q4 2022Q1 26.4%28.4%39.5%51.0%37.2%31.3%29.9%27.5%13.7%18.0%12.4%3.8%10.9%9.7%5.5%2.7%122022.5 iResearch I 38.6%25.1%10.5%14.3%11.5%40.9%25.2%14.3%13.1%6.5%N=1952 2022 3-47.1%30.5%23.0%27.0%8.9%12.0%12.0%16.5%8.9%14.0%132022.5 iResearch I 2022 3-29.8%18.7%22.9%19.8%6.9%1.9%20.2%22.5%20.9%26.4%9.3%0.8%/%26.6%19.9%22.3%22.0%7.7%1.5%31.9%22.2%21.4%16.9%5.7%1.9%/%142022.5 iResearch I N=1952 2022 3-3 48.5%47.4%40.8%34.0%22.9%17.2%-47.3%49.4%48.8%46.0%38.5%42.6%30.7%36.7%25.4%20.7%20.0%14.8%152022.5 iResearch I N=1952 2022 3-5-TOP10 42.1%33.7%33.3%31.9%26.7%26.5%26.2%21.5%21.5%20.6%)162022.5 iResearch I N=1952 2022 3-5 42.0%27.8%32.7%29.8%20.0%25.4%28.3%19.0%22.9%23.9%42.2%38.8%33.8%33.8%32.5%27.4%24.5%23.6%20.3%17.7%-172022.5 iResearch I N=1952 2022 3-20.2%31.0%32.1%33.3%38.1%40.5%42.9%18-29 42.4%18-29 45.8%50.5%18 2 3 1192022.5 iResearch I-2022 Q1-?-+-202022.5 iResearch I2021Q2-2022Q1 19.5 21.1 24.3 20.7 2021Q2 2021Q3 2021Q4 2022Q1 Q2 Q4 2022Q1 2021Q2-2022Q1-2021Q2 2021Q3 2021Q4 2022Q1 74.0%74.9%74.1%70.1%9.0%9.9%9.6%10.1%17.0%15.2%16.3%19.8%2022 Q1 2021 Q2 Q3 212022.5 iResearch I N=1952 2022 3 36.9%28.3%13.8%12.4%8.6%40.9%25.2%14.3%13.1%6.5%16.9%-38.1%36.5%23.7%31.4%16.9%11.6%11.9%12.8%9.3%8.1%222022.5 iResearch I/200/KTV/N=1952 2022 3-35.6%20.3%23.7%16.9%2.5%0.8%41.9%20.3%23.8%11.0%2.3%0.6%/%39.3%20.3%23.8%13.4%2.4%0.8%31.9%22.2%21.4%16.9%5.7%1.9%/%232022.5 iResearch I+N=1952 2022 3-3 55.8%47.4%36.7%28.4%23.5%23.3%-56.2%59.2%47.9%46.9%33.3%40.1%29.1%27.7%23.9%23.1%22.2%24.3%242022.5 iResearch I N=1952 2022 3-3-61.4%62.8%31.5%29.6%40.4%36.1%42.8%47.4%23.9%26.7%14.7%27.0%30.6%62.1%38.3%45.1%25.3%20.8%252022.5 iResearch I N=1952 2022 3-5-TOP10 27.6%26.2%26.1%25.0%24.7%23.4%22.9%22.8%21.8%20.4%)262022.5 iResearch I 24.5%23.5%25.8%24.2%22.5%22.1%23.0%24.2%21.7%21.2%30.8%28.9%26.4%25.9%26.9%24.8%22.8%21.4%21.8%19.6%-N=1952 2022 3-5272022.5 iResearch I30.8%30.8%30.9%31.8%32.1%36.1%37.2%37.3%N=1952 2022 3-34.8%39.8%36.9%37.4%35.6%36.6%32.5%31.6%32.5%31.0%31.0%30.8%31.0%30.6%31.9%29.8%-28/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 29 2002 3000 400-026-Contact Us 30

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