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2021914_艾瑞咨询_2021年中国网络广告年度洞察报告—产业篇(90页).pdf

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2021914_艾瑞咨询_2021年中国网络广告年度洞察报告—产业篇(90页).pdf

20212 iResearch I 2020 7666 Z 3 iResearch I 8729 2020 7666 18.6%1.239.9%2020 39.9%6725 7666 69.8%2020 2211 69.8%2023 5000 93.2%2020 93.2%2020 6725 24.2%87.7%2020 8729 12.9%4 12345 5 iResearch I iResearch I9.3%11.0%13.6%18.6%19.5%28.0%2011-2020 GDP GDP 118 N=118 2021 7 2020 GDP 3%20 GDP 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020GDP%6 iResearch I iResearch I2020 118 N=118 2021 7 118 N=118 2021 7 2021 5 2020 2021 15%30%,32.2%,30.5%,20.3%,11.0%,5.9%,41.5%,21.2%,17.8%,12.7%,6.8%72021.9 iResearch I 2021.9 iResearch I GDP 2020 39.2 2016-2020 GDP 22.6 27.2 31.3 35.8 39.2 30.3%32.7%34.0%36.3%38.6%2016 2017 2018 2019 2020 GDP%6.2%6.5%7.3%8.2%8.9%16.8%17.2%18.3%19.5%21.0%29.6%32.6%35.9%37.8%40.7%2016 2017 2018 2019 2020%2016-2020 8 iResearch I iResearch I 67.0%93.2%6.8%57.6%24.6%9.3%8.5%2021 118 N=118 2021 7 118 N=118 2021 7 2021 9 iResearch I iResearch I10%38.1%10%-29%37.3%30%-49%16.1%50%8.5%118 N=118 2021 7 118 N=118 2021 7 10%30%20.3%5.9%10%-29%,27.1%10%,26.3%,20.3%30%-49%,12.7%50%,7.6%,5.9%102021.9 iResearch I 2021.9 iResearch I 2020 2021 2020 10 Gatner2021 61%58%57%57%2019-2022 IT 42%42%42%41%35%33%33%33%11%12%12%13%9%9%9%10%4%4%4%4%20192020e2021e2022e IT 11 iResearch I iResearch I 118 N=118 2021 7 118 N=118 2021 7 16.1%21.2%24.6%28.8%29.7%34.8%41.5%45.8%29.7%29.7%29.7%36.4%50.9%59.3%12 iResearch I 2021 6 10 8 20 1312345 142021.9 iResearch I2020 7666 2020 7666 18.6%4.1%2020 2021 21.9%17%1.2.3.2020 2885 3763 4965 6464 7666 9343 11101 12877 32.1%30.4%32.0%30.2%18.6%21.9%18.8%16.0%2016 2017 2018 2019 2020 2021e 2022e 2023e2016-2023%CAGR=27.7%CAGR=17.4%152021.9 iResearch I175025503663541567258348100401174175.4%45.7%43.7%47.8%24.2%24.1%20.3%16.9%2016 2017 2018 2019 2020 2021e 2022e 2023e2016-2023%2020 6725 24.2%2020 87.7%2023 11741 CAGR=40.0%CAGR=18.6%162021.9 iResearch I 2020 39.9%32.9%:1.2.3.2014 58 4.2016 5.2019 26.5%22.7%19.3%13.5%9.6%8.1%6.7%5.6%13.7%12.5%11.3%7.7%5.8%4.9%4.2%3.7%3.6%3.5%3.3%2.7%2.4%2.3%2.1%1.9%28.2%32.0%35.2%37.8%39.9%40.1%40.6%41.6%8.4%5.5%4.2%2.6%2.1%1.7%1.4%1.1%3.3%3.3%3.0%2.6%1.9%1.7%1.6%1.5%12.5%18.3%22.0%27.3%32.9%36.8%39.8%41.7%3.3%1.8%1.4%5.6%5.0%4.2%3.4%2.6%2016 2017 2018 2019 2020 2021e 2022e 2023e 2016-2023 17 iResearch I 3C&MCN&18 iResearch I 2020-2021 DOU+,PC DOU+2021 6 1000 2020 12 1 GMV 200%260%2021 3 23 AI AI AI 2020 11 2021 2 YY Live 2020 DAU 4 100%2021 WPP 1912345 2021 iResearch I iResearch I22.0%22.9%28.8%32.2%42.4%47.5%118 N=118 2021 7 118 N=118 2021 7 2021 25.4%34.8%38.1%51.7%63.6%2021 22 iResearch I iResearch I 118 N=118 2021 7 118 N=118 2021 7 25.4%27.1%33.9%34.6%39.0%51.7%19.5%28.0%30.5%31.4%32.2%47.5%2021 2021 23 iResearch I iResearch I 2020 118 N=118 2021 7 118 N=118 2021 7 2019 12%50%76.6%32.5%46.8%26.0%19.5%76.6%1.3%10%,27.1%,20.3%,19.5%10%-29%,16.1%50%,12.7%30%-49%,4.2%24 iResearch I iResearch I 2020 118 N=118 2021 7 118 N=118 2021 7 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2019 2020 2021e 2022e 2023e%792021.9 iResearch I 2020 582.8 90%2016-2023 2020 582.8 12.9%89.8%V MCN 189 267 400 516 583 667 754 843 150.3%41.5%50.0%29.0%12.9%14.4%13.0%11.8%85.3%84.5%86.1%89.0%89.8%90.5%91.1%91.7%2016 2020 2017 2018 2019 2021e 2022e 2023e%802021.9 iResearch I IT AdTracker-2019-2020 2020 IT 2019 8.5%2020 19.5%2020 AdTracker 3.7%IT 14.4%19.5%8.5%15.1%18.9%4.5%11.7%10.8%13.2%9.2%13.8%6.2%4.7%4.3%4.0%4.0%3.4%12.0%18.1%2020%2019%81 iResearch I PC GPRS/GSM3G 4G/5G 1.0 2.03.0 5.0/App 7x24+4.08212345 83 iResearch I iResearch I 118 N=118 2021 7 52%48%31%29%25%22%47%45%45%41%41%41%banner 84 iResearch I 118 N=118 2021 7 4A 11131931313940414353596162OTT IP 4A 85 iResearch I 86 iResearch I-KPI 1.0 2.0 3.0 4.0 87 IPO 88 2002 3000 400-026-Contact Us 89

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