2021521_艾瑞咨询_2021年中国下沉市场母婴消费行为报告（29页）.pdf
-2021 2013 iResearch I/4 iResearch I 2020 1200 8.5 2016-2020 1,786 1,723 1,523 1,465 1,257 12.95 12.43 10.94 10.48-100.00%-80.00%-60.00%-40.00%-20.00%0.00%20.00%05001,0001,5002,0002016 2017 2018 2019 2020 45%51%50%57%59%5 iResearch I 36%36%40%40%47%65%84%87%89%88%88%N=2500 2021 03 6 iResearch I57%55%54%52%50%49%/55%47%38%/2020 TOP3 N=2339 2021 01 iClick/7 iResearch I/TOP5 63%56%41%29%/N=2500 2021 03 51%50%46%39%34%8 iResearch I 90 IP TOP5 67%65%63%60%59%/90-90 TGI*1152018-2019 IP 65%/+230%65%+47%IP IP 2020 IP TGI Target Group Index N=2500 2021 039 iResearch I Laxman Narasimhan Thierry Philardeau 18 1&10 iResearch I 2020 1.76%1.23%18.70%78.31%10 5-10 2-5 1 2020 3-6 2029 3-6 17.30%2-3 年13.35%1 年以下1-2 年19.40%31.87%5 年以上18.09%3-5 年 5 78.31%31.87%5 11 iResearch I2020 3-6 0.09%0.44%7.02%3.42%7.73%50.04%31.26%5 4-5 1-3 5 4-5 1-3 60%76%23.44%/38.19%/22.21%/13.35%/2.81%/2020 3-6 2020 120213 iResearch I 14 iResearch I 2021/2021 I-click N=422 71%/15 iResearch I 82%76%77%69%49%45%35%34%/QQ/76%74%65%68%43%52%33%34%2021 2021 I-click N=422 16 iResearch I/2021 2021 I-click N=422 17 iResearch I 65%70%40%63%28%52%2021 2021 I-click N=422-1 1-3 61%66%73%42%57%72%45%60%68%55%53%51%55%41%37%26%22%32%18 iResearch I59%58%52%49%47%32%29%18%11%6%2021-1 1-3-1 1-3 12%7%5%-1 1-3 39%41%52%39%27%28%2021 I-click N=422 1 19 iResearch I 400 1 6 4-5 400 301-400 101-200 2021 2-3 201-300 2021 I-click N=422 20 iResearch I2021,47%,53%40%5%/2%33%12%6%2%45%53%2021 I-click N=422 21 iResearch I 74%74%39%67%35%62%2021 2021 I-click N=422-1 1-3 56%62%85%53%60%87%50%58%76%59%58%64%50%36%39%26%22%32%22 iResearch I54%53%47%47%42%42%34%25%8%2%2021-1 1-3-1 1-3 38%22%24%-1 1-3 38%46%50%38%34%34%2021 I-click N=422 1 23 iResearch I 8 5 4 2-3 8 6-7 3-3.99/2-2.99/1/2021 4-5 1-1.99/2021 I-click N=422 4/24 iResearch I2021,51%,49%44%7%32%10%6%1%2021 I-click N=422 25 iResearch I 2021.4 N=4221.-0-3-0-3/2.-iClick 26 IPO 27 2002 3000 400-026-Contact Us 28
