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2022526_艾瑞咨询_2022年酒精饮料用户洞察报告—白酒啤酒（27页）.pdf

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2022526_艾瑞咨询_2022年酒精饮料用户洞察报告—白酒啤酒（27页）.pdf

iResearch Inc.22022.5 iResearch I KOL 41-50 Q1 31 242022.5 iResearch I KOL 41-50 KOL 52022.5 iResearch I 2022.5 iResearch I64.3 69.5 91.2 81.2 2021Q2 2021Q3 2021Q4 2022Q1 1000 100-300 100 2021Q2-2022Q1 4 300 2021Q2-2022Q1/2021Q2 2021Q3 2021Q4 2022Q150 6.0%5.1%3.8%4.3%50-100 8.5%9.1%6.3%7.3%100-300 20.9%22.3%16.2%22.2%300-600 20.8%22.5%17.1%19.9%600-1000 12.1%13.3%10.7%10.7%1000 37.6%32.8%49.8%39.8%62022.5 iResearch I 9.5%2021Q2-2022Q1 47.3%34.6%6.5%1.3%1.2%1.2%9.5%4.3%2.7%9.1%21.5%11.4%21.5%11.4%9.1%72022.5 iResearch I 18-29 30 N=1952 2022 3-40.9%25.2%14.3%13.1%6.5%41.7%25.2%18.6%11.4%3.0%39.2%21.1%22.5%13.2%3.9%43.7%28.4%15.7%10.1%2.2%18-29%30%82022.5 iResearch I 2022.5 iResearch I 300 30 200/KTV/N=1952 2022 3-3 3 N=1952 2022 3-500ml 30.6%34.7%19.8%11.2%3.7%7.8%10.8%18.6%21.1%41.7%35.4%28.8%/19.3%/11.0%5.5%30%18-29%5.7%11.5%30.8%52.0%500ml/54.8%28.9%10.2%6.1%1000 5.9%601-1000 10.8%301-600 29.8%300 53.5%30%18-29%18-29%30%18-29%30%92022.5 iResearch I N=1952 2022 3-533.0%32.9%28.4%27.5%27.2%27.1%26.9%24.6%23.9%22.6%20.3%17.3%17.0%15.4%14.2%13.5%12.6%11.0%10.6%KOL/%)102022.5 iResearch I KOL 17.6%VS 12.6%,17.6%VS 15.4%KOL 12.6%VS 11.0%KOL-18-29 112022.5 iResearch I 2022.5 iResearch I 41-50 30 18-29 40 41-50 28.5%71.8%30 N=1952 2022 3-3 3 N=1952 2022 3-3 25.6%66.2%54.6%12.3%0.7%-1.4%7.2%44.7%71.8%28.5%40 27.1%41-50 69.2%51-55 49.3%56-60 9.6%60 1.1%30%18-29%18-29%30%57.0%53.8%53.0%23.4%18.9%19.2%-21.6%26.7%25.1%50.4%51.5%53.0%54.9%52.5%51.6%24.3%23.0%20.5%30%18-29%18-29%30%122022.5 iResearch I N=1952 2022 3-3 343.8%32.3%31.5%30.0%26.0%22.0%18.0%16.8%15.1%14.4%14.2%12.1%/APP/%)-132022.5 iResearch I 18-29 APP N=1952 2022 3-3 3 36.7%28.9%32.3%29.9%25.0%24.4%20.6%20.0%16.7%14.6%15.3%13.6%52.0%36.2%30.5%30.2%27.2%19.2%15.1%13.1%13.3%14.3%13.0%10.3%APP/18-29%)30%+5.2%+5.5%+6.9%142022.5 iResearch I N=1952 2022 3-TOP1010.7%10.7%14.3%21.4%25.0%26.2%29.8%36.9%38.1%45.2%)18-29 32.4%18-29 14.7%151 2162022.5 iResearch I 2022 Q1 1 234172022.5 iResearch I 2022.5 iResearch I7.0 5.0 4.2 10.9 2021Q2 2021Q3 2021Q4 2022Q1 Q1 12-20 25 12-20 12 4 27.1 2021Q2-2022Q1 2021Q2-2022Q1/2021Q2 2021Q3 2021Q4 2022Q15 2.6%2.3%1.1%1.2%5-9 14.9%15.1%16.5%10.4%9-12 14.4%15.2%11.7%12.1%12-20 28.6%29.8%25.5%33.3%20-25 8.0%6.7%7.5%10.3%25 31.4%30.8%37.7%32.6%182022.5 iResearch I 2022.5 iResearch I 4 23.4%21.7%1664 2021Q2-2022Q1 2021Q2 2021Q3 2021Q4 2022Q1 79.9%76.8%79.4%71.5%16.3%19.6%17.7%22.8%3.3%3.5%2.8%4.9%0.5%0.1%0.1%0.8%Kaiserdom 192022.5 iResearch I N=1952 2022 3-40.9%25.2%14.3%13.1%6.5%51.0%23.4%6.7%16.7%2.2%55.8%19.1%4.9%18.0%2.2%42.4%31.1%9.9%14.6%2.0%202022.5 iResearch I38.4%31.3%29.4%28.1%27.3%27.0%26.5%25.8%24.8%22.7%20.5%20.0%17.9%16.5%12.3%11.4%11.1%/KOL%)N=1952 2022 3-5212022.5 iResearch I/18 20 222022.5 iResearch I 2022.5 iResearch I N=1952 2022 3-N=1952 2022 3-16.0%18.4%19.2%19.6%22.4%22.9%23.0%24.4%26.0%32.0%-TOP 10 34.0%28.8%28.8%21.5%25.0%23.5%22.7%23.5%21.8%24.8%21.1%24.6%18.2%21.7%19.3%19.1%-232022.5 iResearch I45.7%35.0%30.8%30.6%21.7%19.6%18.4%16.3%15.6%12.4%12.2%11.9%/APP/%)N=1952 2022 3-3 3-49.2%50.8%-24/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 25 2002 3000 400-026-Contact Us 26

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